Commercial Market Intelligence

Commercial Market Intelligence

Overview

Analyze market trends, monitor competitor activity, identify supply opportunities and threats, and produce market intelligence reports. Announce at start: "I'm using the commercial-market-intelligence skill to analyze market conditions."

When to Use This Skill

Trigger Conditions: Periodic market review required, new procurement category sourced, pricing anomalies detected, competitor activity identified Prerequisites: Market data sources access, competitor database available

Step-by-Step Procedure

Step 1: Collect Market Data

1. Gather commodity price indices
2. Collect exchange rate data
3. Analyze published market research
4. Monitor published supplier reports

Step 2: Analyze Market Trends

1. Identify price trends (upward, downward, stable)
2. Identify supply constraints or surpluses
3. Analyze capacity utilization in key markets
4. Assess regulatory changes affecting supply

Step 3: Monitor Competitor Activity

1. Track competitor project activity
2. Monitor competitor supplier relationships
3. Analyze published competitor financials
4. Identify competitive supply advantages

Step 4: Identify Opportunities and Threats

1. Identify emerging supplier alternatives
2. Identify supply risk factors (geopolitical, regulatory, market structure)
3. Identify pricing opportunities (bulk buying, early procurement)
4. Identify threat factors (market consolidation, capacity constraints)

Step 5: Generate Market Intelligence Report

1. Executive summary
2. Market condition overview
3. Competitive landscape
4. Opportunity and threat analysis
5. Recommendations

Success Criteria

• Market data collected from multiple sources
• Trends analyzed and documented
• Competitor activity monitored
• Opportunities and threats identified
• Intelligence report generated with recommendations

Common Pitfalls

1. Outdated Data — Market data older than 3 months may not reflect current conditions. Always use most recent data.
2. Confirmation Bias — Don't seek only data confirming preconceptions. Consider contradictory evidence.

Cross-References

Related Skills

• commercial-predictive-counterparty-risk — Counterparty risk prediction from market data
• commercial-pricing-analysis — Price analysis input

Related Agents

• COM-004 Commercial Market Intelligence Agent — Primary agent
• COM-001 Commercial Coordinator Agent — Supporting agent