X Article
Use for X Articles (x.com/i/articles or compose/articles), not tweets or 1/2/3/4 threads.
Form
- Title is short and concrete.
- First line of the body is the hook. If it is weak, change the entry point before polishing.
- Research body: question → what you looked at → what you could measure → what you could not.
- Images sit between sections, not as a dump at the end. Diagrams that explain the next paragraph. No decoration. Cover is type-only, no product mascot on a founder/research piece.
- Closer is one usable line. Hashtags only at the end, 0–2 (
#buildinpublicwhen it is actually build-in-public).
Research rules
- No invented token counts, dollar figures, or quotes.
- Named instruments only (disk, chat volume, subagents, ad spend, HTTP bytes, git blobs).
- Do not recap ranking cards as the article. Cards support a finding.
- Source-check every claim. Unverified numbers come out.
Pipeline
- Outline (hook options, mechanism, evidence gaps).
- Draft section by section.
- Source-check.
- No AI slop (edit, minimum change).
- Hand a draft to whoever holds the account. Do not post.
Voice
First person, specific, short sentences mixed with longer ones. No toddler CTA on a founder/research Article. No press-release tone.