Journalist and media research
Find reporters whose actual coverage fits a story, and explain the match.
The output is a researched media list; sending pitches is a separate action
requiring the user's request.
Setup and requests
Set CRAWLORA_API_KEY to your key from crawlora.net.
Run the bundled scripts/crawlora.sh from this skill directory or by absolute
path. It calls https://api.crawlora.net/api/v1 with x-api-key and prints JSON.
Keep the key in the environment. Consult reference/endpoints.md
for exact parameters and supported enum values.
Workflow
- Identify the story angle, relevant beats, target audience/geography, and
requested list size. A product category alone may need a more specific angle;
use the user's supplied brief before asking for additional information.
- Inspect
/datasets/journalists/facets with facet=outlet, vertical, or
topic to discover the supported roster and filter values. Search by q,
vertical, and/or returned exact topic/outlet values. q searches name,
title, and bio, not article text. Use page_size up to 100, within the
10,000-record result window.
- Retrieve promising records from
/datasets/journalists/items/{outlet}/{slug}
using identifiers returned by search. Keep the outlet-specific identity:
people can change outlets or contribute to more than one.
- Verify current affiliation and recent relevant work using
profile_url,
/bing/search, /bing/news, and /web/scrape. Search a name together with
its outlet/domain to avoid namesakes. Confirm bylines and article dates on
the source pages; search snippets alone are leads, not verified coverage.
- Rank by demonstrated story fit and recency. Cite one or two relevant pieces
per strong match when available. Mark candidates with only bio-level evidence
as unverified rather than asserting they recently covered the topic.
scripts/crawlora.sh /datasets/journalists/facets facet=outlet vertical=tech
scripts/crawlora.sh /datasets/journalists/search vertical=tech page_size=10
# Refine with the story's terms; a topic label must come from facets:
scripts/crawlora.sh /datasets/journalists/search q=security page_size=10
Output and coverage
Return a table or CSV with name, outlet, title, beat, profile_url,
relevant_article_urls, article_dates, fit_reason, public_contact,
contact_source_url, retrieved_at, and verification_status.
- The dataset covers a curated roster of supported outlets. An empty result
does not mean no journalist covers the topic. Use public search to supplement
the roster and label externally discovered candidates.
- Beat topics are best-effort labels. Current bylined work is stronger evidence
than an old profile bio. Keep unknown affiliation or dates explicit.
contact_type=email means an address was published on the outlet's page;
it does not mean the mailbox is verified or the person wants a pitch.
social means only a social contact channel was found; none means neither.
Do not invent addresses from an outlet's email pattern.
- Preserve contactless candidates when they are strong editorial matches,
unless contact availability is a requirement in the user's brief.
- Bound the search to the requested list size and explain any shortfall. On
429, back off; retry a transient 5xx once. Stop on 401/403, check the
application code, and retain successful evidence if another source fails.
1---2name: journalist-media-research3description: Build a relevant journalist and media shortlist for a story or PR brief using Crawlora's journalists dataset, news search, and public author pages. Use to find reporters by beat or outlet, verify recent coverage, and collect published work contact channels with supporting evidence.4---56# Journalist and media research78Find reporters whose actual coverage fits a story, and explain the match.9The output is a researched media list; sending pitches is a separate action10requiring the user's request.1112## Setup and requests1314Set `CRAWLORA_API_KEY` to your key from [crawlora.net](https://crawlora.net).15Run the bundled `scripts/crawlora.sh` from this skill directory or by absolute16path. It calls `https://api.crawlora.net/api/v1` with `x-api-key` and prints JSON.17Keep the key in the environment. Consult [reference/endpoints.md](reference/endpoints.md)18for exact parameters and supported enum values.1920## Workflow21221. Identify the story angle, relevant beats, target audience/geography, and23 requested list size. A product category alone may need a more specific angle;24 use the user's supplied brief before asking for additional information.252. Inspect `/datasets/journalists/facets` with `facet=outlet`, `vertical`, or26 `topic` to discover the supported roster and filter values. Search by `q`,27 `vertical`, and/or returned exact `topic`/`outlet` values. `q` searches name,28 title, and bio, not article text. Use `page_size` up to 100, within the29 10,000-record result window.303. Retrieve promising records from `/datasets/journalists/items/{outlet}/{slug}`31 using identifiers returned by search. Keep the outlet-specific identity:32 people can change outlets or contribute to more than one.334. Verify current affiliation and recent relevant work using `profile_url`,34 `/bing/search`, `/bing/news`, and `/web/scrape`. Search a name together with35 its outlet/domain to avoid namesakes. Confirm bylines and article dates on36 the source pages; search snippets alone are leads, not verified coverage.375. Rank by demonstrated story fit and recency. Cite one or two relevant pieces38 per strong match when available. Mark candidates with only bio-level evidence39 as unverified rather than asserting they recently covered the topic.4041```sh42scripts/crawlora.sh /datasets/journalists/facets facet=outlet vertical=tech43scripts/crawlora.sh /datasets/journalists/search vertical=tech page_size=1044# Refine with the story's terms; a topic label must come from facets:45scripts/crawlora.sh /datasets/journalists/search q=security page_size=1046```4748## Output and coverage4950Return a table or CSV with `name`, `outlet`, `title`, `beat`, `profile_url`,51`relevant_article_urls`, `article_dates`, `fit_reason`, `public_contact`,52`contact_source_url`, `retrieved_at`, and `verification_status`.5354- The dataset covers a curated roster of supported outlets. An empty result55 does not mean no journalist covers the topic. Use public search to supplement56 the roster and label externally discovered candidates.57- Beat topics are best-effort labels. Current bylined work is stronger evidence58 than an old profile bio. Keep unknown affiliation or dates explicit.59- `contact_type=email` means an address was published on the outlet's page;60 it does not mean the mailbox is verified or the person wants a pitch.61 `social` means only a social contact channel was found; `none` means neither.62 Do not invent addresses from an outlet's email pattern.63- Preserve contactless candidates when they are strong editorial matches,64 unless contact availability is a requirement in the user's brief.65- Bound the search to the requested list size and explain any shortfall. On66 `429`, back off; retry a transient `5xx` once. Stop on `401`/`403`, check the67 application `code`, and retain successful evidence if another source fails.