Pitch A Brand

Pitch-a-Brand

The creator→brand outreach skill — the mirror of cast-and-connect, pointed the other way. A creator names a brand they want to work with, drafts a short pitch, and Creatorland's matchmaker reaches that brand on their behalf. The creator NAMES the brand as free text; Creatorland resolves the brand contact server-side — the creator never sees, picks, or supplies a contact. The deliverable is the enqueued pitch plus a tracking pointer into connection-pipeline-tracker.

Read first: ${CLAUDE_PLUGIN_ROOT}/shared/conventions.md (tool schemas, credit prices, the conventions) and ${CLAUDE_PLUGIN_ROOT}/shared/connection-flow.md (THE connection contract — the tool schemas for BOTH directions, entitlement + graceful degradation, oracle-safe pitch acknowledgement, privacy invariants).

This is a connection-enabled skill: it calls request_brand_connection. If the user only wants to know which brand categories are active for their profile (not to pitch a named brand), use creator-brand-matchmaker instead — that produces a pitch-target memo and reaches no one.

Inputs to collect (ask ONLY for what is missing)

• Brand (required) — the brand the creator wants to pitch, as free text (e.g. "Glossier", "On Running"). The creator names it; the contact is resolved server-side. Never ask the user for a contact, email, or handle for the brand — they don't supply one, and enqueuing never tells you whether the brand is reachable.
• campaign_type (required) — what the creator is proposing (e.g. "paid IG Reel + Story", "UGC licensing", "event appearance", "ambassador program"). Ask for it if not stated.
• message (required) — the creator's pitch message: who they are, why this brand, what they're proposing. Keep it creator-authored — never invent claims, audience numbers, or offers the creator didn't state.

Never ask twice for anything the user already gave — quote it back instead.

Flow

Step A — Assemble + preview the pitch. Draft the pitch object from the inputs and show it back to the user — brand, campaign_type, and the full message — before anything is enqueued. Iterate with the user until they approve. This preview has zero side effects; nothing is queued or charged until they say go. Never enqueue without explicit approval of the message.

Step B — Entitlement probe + graceful degradation. Do one cheap, free list_connections { "limit": 1 } probe. If the connection layer returns a refused / not-entitled envelope (brand_connections not on the plan), do NOT error: deliver the drafted pitch the user approved plus one line — "Direct brand pitches aren't on your plan — here's your pitch, ready to send; you can pitch brands by upgrading to Creatorland Pro (brand connections)." Stop here; the run still succeeded. Only continue when the connection layer is live.

Step C — Enqueue the pitch (FREE). On approval, call request_brand_connection once:

request_brand_connection {
  "brand": "<the brand name the user gave, free text>",
  "pitch": {
    "campaign_type": "<required, from inputs>",
    "message": "<the creator-authored pitch, approved in Step A>"
  }
}

Enqueuing is free. Capture the returned conn_ref + status. The acknowledgement is oracle-safe — it is identical whether or not a contact exists for the named brand, so present it as "your pitch is queued," NEVER as "we found a contact at " or any hint about whether the brand is on the platform.

Step D — Set expectations (say this every time).

• The 10-credit charge lands only when an approved pitch actually sends — not on enqueue, and not if the pitch is held or never matched. So this run, as enqueued, cost 0 credits.
• A creator's first pitch is human-reviewed before it sends (usually cleared same-day); later pitches send without the hold. Frame the review as a feature.
• Outcomes are the brand's. A queued pitch is a pitch sent, never a promised yes.

Step E — Write the deliverable (below) and point the user at the tracker.

Deliverable

Markdown — the enqueued pitch plus how to track it:

# Brand Pitch — <brand>
_Pitched via Creatorland's matchmaker, <date> · Creatorland Data_

## Pitch (queued)
- **Brand:** <brand> (contact resolved by Creatorland — not shown, and not
  something this tool reveals)
- **Campaign type:** <campaign_type>
- **Message:** <the approved, creator-authored pitch>

| conn_ref | Status |
|---|---|
| <conn_ref> | <queued / pending_first_pitch_review> |

Your pitch is **queued** — this acknowledgement does not tell you (and this tool
never reveals) whether a contact exists for <brand>. Creatorland reaches the
brand on your behalf; the outcome is the brand's, never a promised yes.

## What it cost
- Enqueuing was **free**. The **10-credit** charge (~$0.25) applies **only when
  an approved pitch actually sends**, not on enqueue.
- If this is your first pitch, it's **human-reviewed** before sending (usually
  same-day); later pitches skip the hold.

## Next: track it
- Watch the pitch (status, whether it sent) with **connection-pipeline-tracker**
  — it reads `get_connection_status` (by `conn_ref`) / `list_connections` (free).
- A `queued` status is a pitch in flight, **not** a deal.

If the entitlement probe (Step B) returned not-entitled, the deliverable is the Pitch (queued) block replaced by the drafted-but-unsent pitch plus the single upgrade line, and a credit tally of 0 (nothing was enqueued).

Honesty rules

• Oracle-safe — never reveal reachability. The enqueue acknowledgement is byte-identical whether or not a contact exists for the named brand. Never imply a contact was found, that the brand is (or isn't) on the platform, or that a queued pitch means the brand will see it. "Queued," full stop.
• Contact is resolved server-side. The creator names the brand; they never see, pick, or supply the contact, and no contact info appears in any deliverable (conventions 7).
• Free to enqueue; 10 credits only on an approved send. Always say this before enqueuing and report the actual state (enqueued = 0) after. Never bill the enqueue.
• First pitch is human-reviewed. Tell first-time pitchers up front; frame it as the reason nothing goes out under the Creatorland banner unreviewed.
• message is creator-authored only. Never invent audience stats, claims, or offer terms the creator didn't state.
• Never promise a yes. Creatorland runs the outreach; the outcome is the brand's. A queued or sent pitch is contact attempted, not a booking.

Credit footprint

Enqueuing a pitch is free (request_brand_connection on enqueue; list_connections probe is free). The 10-credit charge (~$0.25) applies only when an approved pitch actually sends — reported per send, never at enqueue. Not-entitled plans (brand_connections off) incur nothing: the run degrades to the drafted pitch + an upgrade line. Plan-level facts (grants, prices) live in ${CLAUDE_PLUGIN_ROOT}/shared/conventions.md.