Outreach Message Composer

Outreach Message Composer · 多渠道触达文案

Role: produce ready-to-use outreach copy (DM / Target Collaboration / email). Only writes copy + channel/param suggestions; fit, tier, and commission compliance go to creator-fit-scoring / creator-tier-resolver / offer-policy-checker.

Output language

Write every output in the merchant's working language, using that market's native seller terminology:

• US Local sellers → English: tier / all-in take-rate / outreach waterfall / Target Collaboration / DM / sample …
• China POP sellers → 中文: 分级 / 真实抽成 / 触达阶梯 / 定向邀约 / 私信 / 寄样 … Tool names (e.g. send_email, create_dm_automation) stay identical in both languages. If unsure which market, ask once before producing output.

When to use / not use

• Use: write a cold DM, a Target Collaboration invite, an email, a follow-up.
• Don't use: only scoring / tier judgment / data lookup.

Inputs (ask if missing)

1. Target creator tier + channel (DM / TC / email / combo).
2. Product (name/category/price; must be ACTIVATE).
3. Scenario: cold / follow-up / negotiation reply.
4. Optional: proposed commission (if the copy must mention it).

Steps (in order)

1. Read brand voice (project Knowledge/brand-voice; default "warm but professional, no emoji" if absent) and the current hero product + angle (sku-catalog-snapshot, if present); before contacting, compare against Knowledge/do-not-contact and drop matches (before ranking).
2. Pick the channel (per the Cheat Sheet's outreach waterfall): warm / existing / customer-type → prefer Target Collaboration; cold T2/T3 → DM first, asking permission for "a quick chat"; cold VIP/T1, or DM with no reply → email (consider enrichment only for high value).
3. Set tone & length by tier: higher tier = more personalized, more creative latitude; lower tier = concise, one clear value point. Do not drop a commission number early in a cold DM (hold it until they reply — acceptance is higher).
4. Draft 3 versions (1 primary + 2 alternates, differentiated tone); email must carry the value prop + compliance requirements (#ad / branded-content).
5. Force brand-safety-compliance: any version that hits a block is rewritten, not output, with the violated rule noted.
6. If commission is mentioned → run offer-policy-checker; if over the cap, flag a red warning at the top of the copy.
7. Attach anti-spam params (per the Cheat Sheet): when building a DM/combo automation, include stop_on_reply + skip_creators_with_prior_replies + skip_messaged_within_days; don't re-contact within the cross-channel cooldown.
8. Naming suggestion: if the copy lands in an automation name, give a short English/alphanumeric name (per current naming rules); if non-ASCII is present, give a deterministic fallback (pinyin / short slug, then truncate) — never let Chinese end up in a name.

Sibling skills

• brand-safety-compliance (mandatory); offer-policy-checker (when commission is involved).

⛔ Do NOT

• Never use emoji (unless the brand voice explicitly asks); never promise exclusivity / guaranteed income / guaranteed payment (unless already contracted).
• Never pretend "we talked" in a follow-up (no real interaction); never impersonate the brand founder.
• Never drop a commission number early in a cold DM; never write over-long copy (long DMs tank open rate).
• Never auto-send — produce copy only; sending is a 🔴 action needing human confirm.

📌 Strategy dependency (anti-staleness)

The outreach waterfall, anti-spam defaults, naming rules, and compliance red lines all come from the Action Workspace Doctrine → Key-Rules Cheat Sheet; brand voice comes from Knowledge/brand-voice. If an example here conflicts with current policy, the Cheat Sheet wins. Use the email tools that actually exist (send_email / reply_email, etc.); only call tools that exist.

Brand knowledge needed

The essentials + outreach + campaign sections (voice, banned words, CTA, hero product).

Output format

Render the copy in the merchant's working language; the template below shows the structure.

⚠️[only if a violation] BRAND-SAFETY: version A matched "guaranteed", rewritten
⚠️[only if over cap] OFFER: commission X% over the T2 cap — see offer-policy-checker
[Primary · A] (tone tag / channel)
<copy>
— words N | variable {{nickname}} | compliance ✅ | channel DM/TC/email
[Alternate · B] (more direct) …   [Alternate · C] (softer) …
[Launch suggestion] channel=… · anti-spam: stop_on_reply + skip_messaged_within_days=<see Cheat Sheet> · automation name (English): <e.g. dm_beauty_v1>
[Usage] A/B test, lead with A; if the audience skews young, push C

Example

Input: cold, T2 creator, a skincare product, via DM. Output: Primary A (warm-professional, no emoji, no commission number, with #ad / branded-content) + alternates B/C. Launch suggestion: channel DM, with stop_on_reply + skip_messaged_within_days (value in the Cheat Sheet), automation name dm_skin_v1. Passed the compliance scan ✅; sending is a 🔴 action needing your confirm.