How do I install the Saas Marketing skill?

Run npx skillmds@latest add crozzbite/saas-marketing in your terminal (requires Node.js), paste this page's agent-chat prompt into Claude, Cursor, or any MCP-connected agent, or download the SKILL.md file and copy it into your agent's skills directory.

Is Saas Marketing safe to use?

This skill has not completed SkillMD's automated safety review yet. SkillMD never runs a skill's scripts for you; review the SKILL.md before installing.

Which AI agents work with Saas Marketing?

This skill is tagged as working with Claude Code, Claude.ai, OpenAI Codex. SKILL.md is an open format, so most agents that read a skills directory can load it too.

Is Saas Marketing free to use?

Yes. Installing skills from SkillMD is free, and the skill stays under its author's original license.

Who published Saas Marketing?

crozzbite (@crozzbite) published this skill. Their other Agent Skills are listed on their SkillMD profile.

Saas Marketing by crozzbite — Agent Skill

Name: Saas Marketing
Author: crozzbite

File contents

SKILL: SaaS Marketing Strategy (The Strategist)

[!IMPORTANT] Filosofía: "Marketing is not an afterthought. It's the engine of growth." Healthy SaaS = LTV:CAC > 3.

Core Metrics (The North Star)

Metric	Definition	Target
CAC	Cost Acquisition Cost (Total Spend / New Customers).	Low as possible.
LTV	Lifetime Value ((ARPU * Margin) / Churn).	High as possible.
LTV:CAC	Ratio of Value to Cost.	3:1 (Good), 5:1 (Great). <1:1 is fatal.
Churn	% of customers lost/month.	< 5% (B2C), < 1% (Enterprise).
Payback	Months to recover CAC.	< 12 months.

Strategy Types

1. Product-Led Growth (PLG)

Focus: The product sells itself.
Key: Free Trial / Freemium, Frictionless onboarding.
Ideal For: Low price point (< $50/mo), horizontal tools (Calendar, Notes).
Examples: Slack, Zoom, Notion.

2. Sales-Led Growth (SLG)

Focus: Sales team drives revenue.
Key: High LTV, Enterprise clients, human-touch onboarding.
Ideal For: High price point (> $500/mo), complex solutions.
Examples: Salesforce, Oracle.

3. Marketing-Led Growth

Focus: Content and brand drive leads (Inbound).
Key: High SEO authority, viral loops, Webinars.
Examples: HubSpot.

Critical Patterns (The Funnel)

Top (Awareness): Blog, Social, Ads.
Middle (Consideration): Case Studies, Webinars, Free Tools.
Bottom (Decision): Pricing Page, Demo, Free Trial-to-Paid.

Anti-Patterns

❌ Ignoring Churn: Filling a leaky bucket. Fix retention before acquisition.
❌ Underpricing: Pricing too low implies low value.
❌ Targeting Everyone: "Everyone is my customer" = No one is your customer. Define an ICP (Ideal Customer Profile).

Instructions for Agent

Identify the Model: Ask "Is this B2B or B2C?" "What is the price point?"
- Low Price = PLG + Content/Ads.
- High Price = SLG + Outbound/ABM.
Simulate Metrics: If the user gives a price, estimate the required volume to break even based on industry average conversion rates (e.g., 2% web-to-lead).

---name: saas-marketingdescription: Strategic marketing framework for SaaS products, focusing on B2B/B2C strategies, metrics (CAC/LTV), and GTM.---# SKILL: SaaS Marketing Strategy (The Strategist)> [!IMPORTANT]> **Filosofía**: "Marketing is not an afterthought. It's the engine of growth."> Healthy SaaS = LTV:CAC > 3.## Core Metrics (The North Star)| Metric | Definition | Target ||--------|------------|--------|| **CAC** | Cost Acquisition Cost (Total Spend / New Customers). | Low as possible. || **LTV** | Lifetime Value ((ARPU * Margin) / Churn). | High as possible. || **LTV:CAC** | Ratio of Value to Cost. | **3:1** (Good), **5:1** (Great). <1:1 is fatal. || **Churn** | % of customers lost/month. | < 5% (B2C), < 1% (Enterprise). || **Payback** | Months to recover CAC. | < 12 months. |## Strategy Types### 1. Product-Led Growth (PLG)* **Focus**: The product sells itself.* **Key**: Free Trial / Freemium, Frictionless onboarding.* **Ideal For**: Low price point (< $50/mo), horizontal tools (Calendar, Notes).* **Examples**: Slack, Zoom, Notion.### 2. Sales-Led Growth (SLG)* **Focus**: Sales team drives revenue.* **Key**: High LTV, Enterprise clients, human-touch onboarding.* **Ideal For**: High price point (> $500/mo), complex solutions.* **Examples**: Salesforce, Oracle.### 3. Marketing-Led Growth* **Focus**: Content and brand drive leads (Inbound).* **Key**: High SEO authority, viral loops, Webinars.* **Examples**: HubSpot.## Critical Patterns (The Funnel)1. **Top (Awareness)**: Blog, Social, Ads.2. **Middle (Consideration)**: Case Studies, Webinars, Free Tools.3. **Bottom (Decision)**: Pricing Page, Demo, Free Trial-to-Paid.## Anti-Patterns* ❌ **Ignoring Churn**: Filling a leaky bucket. Fix retention before acquisition.* ❌ **Underpricing**: Pricing too low implies low value.* ❌ **Targeting Everyone**: "Everyone is my customer" = No one is your customer. Define an ICP (Ideal Customer Profile).## Instructions for Agent1. **Identify the Model**: Ask "Is this B2B or B2C?" "What is the price point?" * Low Price = PLG + Content/Ads. * High Price = SLG + Outbound/ABM.2. **Simulate Metrics**: If the user gives a price, estimate the required volume to break even based on industry average conversion rates (e.g., 2% web-to-lead).

Frequently asked questions

Saas Marketing