Ultimate SEO & GEO Skill
The definitive SEO and Generative Engine Optimization (GEO) skill. Runs scored full-site audits (0-100 Health Score), generates ready-to-deploy fixes, and optimizes for Google Search + AI search engines (AI Overviews, AI Mode, ChatGPT, Perplexity).
Covers 21 SEO modules: technical SEO, Core Web Vitals, on-page, E-E-A-T, schema/JSON-LD, keywords, links, local SEO, hreflang, programmatic SEO, and site migrations. Includes CORE-EEAT (80-item) and CITE (40-item) scoring frameworks plus 24 diagnostic Python scripts.
Three Modes
| Mode |
Purpose |
Output |
| Audit |
Full-site health assessment |
Scored report (0-100) with prioritized issues |
| Plan |
Strategy from audit findings |
Actionable roadmap with effort/impact matrix |
| Execute |
Implement fixes |
Ready-to-deploy code, markup, and configs |
When to Use
Use when the user mentions SEO, GEO, audit, schema, rankings, traffic drop, AI citations, backlinks, sitemap, crawl, robots.txt, migration, hreflang, snippets, content strategy, or any visibility or traffic-loss question.
Example prompts:
- "Audit mysite.com"
- "Generate schema markup for my product page"
- "How do I get cited by ChatGPT and Perplexity?"
- "We're migrating to Shopify -- what about SEO?"
- "Why did my traffic drop?"
- "Fix my robots.txt"
- "Optimize for AI Overviews"
- "Check my Core Web Vitals"
- "Build a keyword strategy for [topic]"
- "Is my content E-E-A-T compliant?"
- "Run a technical SEO check"
- "Set up hreflang for my multi-language site"
When NOT to Use
- PPC / Google Ads / paid advertising campaigns
- Social media management or posting
- General marketing strategy unrelated to organic search
- Web design or UX beyond SEO-relevant elements
- Full article writing (generates briefs and meta tags, not complete articles)
- GA4/GTM-only setup with no organic SEO question
- Employer branding / press distribution without an organic search component
21 SEO Modules
- Technical SEO - Crawlability, indexation, robots.txt, sitemaps
- Core Web Vitals - LCP, FID/INP, CLS diagnostics and fixes
- On-Page SEO - Title tags, meta descriptions, headings, content optimization
- E-E-A-T - Experience, Expertise, Authoritativeness, Trustworthiness signals
- Schema/JSON-LD - Structured data generation and validation
- Keyword Research - Topic discovery, intent mapping, gap analysis
- Link Building - Internal linking strategy, backlink audit, anchor text
- Local SEO - Google Business Profile, NAP consistency, local schema
- Hreflang - Multi-language/region setup and validation
- Programmatic SEO - Template-based page generation at scale
- Site Migrations - Platform moves, URL changes, redirect mapping
- Content Strategy - Content briefs, topic clusters, content calendars
- AI Search Optimization (GEO) - AI Overviews, AI Mode, ChatGPT citations
- CITE Scoring - 40-item citation optimization framework
- CORE-EEAT Scoring - 80-item quality assessment framework
- Image SEO - Alt text, compression, lazy loading, WebP conversion
- Video SEO - Video schema, thumbnails, transcripts
- Mobile SEO - Mobile-first indexing, responsive design validation
- Page Speed - Performance optimization, render-blocking resources
- Security - HTTPS, mixed content, security headers
- Analytics Integration - Search Console data, ranking tracking
Scoring Frameworks
CORE-EEAT Score (80 items)
Comprehensive quality assessment covering Content quality, Originality, Reliability, Experience signals, Expertise markers, Authority indicators, and Trust factors.
CITE Score (40 items)
Citation optimization framework for AI search engines: Content structurability, Information completeness, Trust signals, and Engine-specific formatting.
Works Well With
seo-visibility-expert - Complementary SEO expertise with LLMs.txt focusseo-content-blogging - Content creation workflowsweb-design-expert - SEO-informed design decisions
Attribution
Submitted by @mykpono via issue #26.
1---2name: ultimate-seo-geo-skill3description: Use this skill when running SEO audits, optimizing for AI search engines (AI Overviews, ChatGPT, Perplexity), generating schema markup, diagnosing traffic drops, fixing Core Web Vitals, managing site migrations, or building keyword strategies. Runs scored full-site audits (0-100 Health Score) across 21 modules including technical SEO, E-E-A-T, hreflang, and programmatic SEO. Three modes: Audit, Plan, Execute. NOT for PPC/Ads, social media management, or generic marketing strategy unrelated to organic search.4---56# Ultimate SEO & GEO Skill78The definitive SEO and Generative Engine Optimization (GEO) skill. Runs scored full-site audits (0-100 Health Score), generates ready-to-deploy fixes, and optimizes for Google Search + AI search engines (AI Overviews, AI Mode, ChatGPT, Perplexity).910Covers 21 SEO modules: technical SEO, Core Web Vitals, on-page, E-E-A-T, schema/JSON-LD, keywords, links, local SEO, hreflang, programmatic SEO, and site migrations. Includes CORE-EEAT (80-item) and CITE (40-item) scoring frameworks plus 24 diagnostic Python scripts.1112## Three Modes1314| Mode | Purpose | Output |15|------|---------|--------|16| **Audit** | Full-site health assessment | Scored report (0-100) with prioritized issues |17| **Plan** | Strategy from audit findings | Actionable roadmap with effort/impact matrix |18| **Execute** | Implement fixes | Ready-to-deploy code, markup, and configs |1920## When to Use2122Use when the user mentions SEO, GEO, audit, schema, rankings, traffic drop, AI citations, backlinks, sitemap, crawl, robots.txt, migration, hreflang, snippets, content strategy, or any visibility or traffic-loss question.2324**Example prompts:**25- "Audit mysite.com"26- "Generate schema markup for my product page"27- "How do I get cited by ChatGPT and Perplexity?"28- "We're migrating to Shopify -- what about SEO?"29- "Why did my traffic drop?"30- "Fix my robots.txt"31- "Optimize for AI Overviews"32- "Check my Core Web Vitals"33- "Build a keyword strategy for [topic]"34- "Is my content E-E-A-T compliant?"35- "Run a technical SEO check"36- "Set up hreflang for my multi-language site"3738## When NOT to Use3940- PPC / Google Ads / paid advertising campaigns41- Social media management or posting42- General marketing strategy unrelated to organic search43- Web design or UX beyond SEO-relevant elements44- Full article writing (generates briefs and meta tags, not complete articles)45- GA4/GTM-only setup with no organic SEO question46- Employer branding / press distribution without an organic search component4748## 21 SEO Modules49501. **Technical SEO** - Crawlability, indexation, robots.txt, sitemaps512. **Core Web Vitals** - LCP, FID/INP, CLS diagnostics and fixes523. **On-Page SEO** - Title tags, meta descriptions, headings, content optimization534. **E-E-A-T** - Experience, Expertise, Authoritativeness, Trustworthiness signals545. **Schema/JSON-LD** - Structured data generation and validation556. **Keyword Research** - Topic discovery, intent mapping, gap analysis567. **Link Building** - Internal linking strategy, backlink audit, anchor text578. **Local SEO** - Google Business Profile, NAP consistency, local schema589. **Hreflang** - Multi-language/region setup and validation5910. **Programmatic SEO** - Template-based page generation at scale6011. **Site Migrations** - Platform moves, URL changes, redirect mapping6112. **Content Strategy** - Content briefs, topic clusters, content calendars6213. **AI Search Optimization (GEO)** - AI Overviews, AI Mode, ChatGPT citations6314. **CITE Scoring** - 40-item citation optimization framework6415. **CORE-EEAT Scoring** - 80-item quality assessment framework6516. **Image SEO** - Alt text, compression, lazy loading, WebP conversion6617. **Video SEO** - Video schema, thumbnails, transcripts6718. **Mobile SEO** - Mobile-first indexing, responsive design validation6819. **Page Speed** - Performance optimization, render-blocking resources6920. **Security** - HTTPS, mixed content, security headers7021. **Analytics Integration** - Search Console data, ranking tracking7172## Scoring Frameworks7374### CORE-EEAT Score (80 items)75Comprehensive quality assessment covering Content quality, Originality, Reliability, Experience signals, Expertise markers, Authority indicators, and Trust factors.7677### CITE Score (40 items)78Citation optimization framework for AI search engines: Content structurability, Information completeness, Trust signals, and Engine-specific formatting.7980## Works Well With8182- `seo-visibility-expert` - Complementary SEO expertise with LLMs.txt focus83- `seo-content-blogging` - Content creation workflows84- `web-design-expert` - SEO-informed design decisions8586## Attribution8788Submitted by [@mykpono](https://github.com/mykpono) via [issue #26](https://github.com/curiositech/some_claude_skills/issues/26).
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