cwinvestments ✍️ Blog Post: Writing SEO-optimized blog post...
Produces a complete, publish-ready blog post with SEO metadata, structured sections, readability optimization, and internal linking suggestions.
Activation
When this skill activates, output:
✍️ Blog Post, Gathering topic and audience details...
Then execute the protocol below.
| Context | Status |
|---|---|
| User says "write blog post" or "blog post about" | ACTIVE |
| User says "write article" or "create blog" or "write post" | ACTIVE |
| Creating long-form content for a website or publication | ACTIVE |
| Writing landing page copy (short-form, conversion-focused) | DORMANT: use landing-page-copy |
| Writing email content | DORMANT: use email-sequence |
| Writing social media posts | DORMANT |
Anti-patterns
| Trap | Reality Check |
|---|---|
| "Write about everything related to the topic" | Focus on one angle. Broad posts rank for nothing. Narrow posts rank for one keyword. |
| "The intro should provide context" | The intro should hook. Context bores. Open with a bold claim, stat, or question. |
| "Longer is better for SEO" | Comprehensive beats long. 1,500 focused words outrank 3,000 padded words. |
| "Stuff the keyword everywhere" | Use the keyword naturally 3-5 times. Search engines penalize stuffing. Readers hate it. |
| "Anyone who finds it will read it" | You have 3 seconds. If the title and intro don't hook them, the rest doesn't matter. |
Protocol
Step 1: Gather Topic Details
If the user hasn't provided details, ask:
I need a few details for the blog post:
- Topic: what's this post about?
- Target audience: who are you writing for? (developers, business owners, beginners, etc.)
- Target keyword: what search term should this rank for?
- Tone: casual/conversational, professional, technical, inspirational?
- Desired length: short (800 words), standard (1,200-1,500), long-form (2,000+)?
If the user provides partial info, infer what you can and ask only for what's missing.
Step 2: Research and Outline
Before writing, build a structured outline:
- Identify 3-5 key points the post must cover
- Find supporting data: statistics, examples, or case studies that strengthen each point
- Note counterarguments: addressing objections builds credibility
- Determine the unique angle: what perspective makes this post different from the top 10 results?
Outline template:
## Outline
**Angle:** [What makes this post different]
**Target keyword:** [primary keyword]
**Secondary keywords:** [2-3 related terms]
1. Hook intro, [opening strategy: bold claim / stat / question / story]
2. [Section H2]: [key point + supporting evidence]
3. [Section H2]: [key point + supporting evidence]
4. [Section H2]: [key point + supporting evidence]
5. [Section H2]: [key point + counterargument addressed]
6. Actionable takeaways, [summary of what to do next]
7. CTA conclusion, [what you want the reader to do]
Present the outline for user approval before writing the full post.
Step 3: Write SEO Metadata
**Title:** [60 characters max: include target keyword, power word, specific benefit]
**Meta description:** [155 characters max: summarize the value, include keyword, end with implicit CTA]
**URL slug:** [target-keyword-in-slug: lowercase, hyphens, no filler words]
Title formula options:
- Number + Adjective + Keyword + Promise: "7 Proven Ways to [Keyword] Without [Pain Point]"
- How to + Keyword + Benefit: "How to [Keyword]: A Step-by-Step Guide for [Audience]"
- Question format: "Why Does [Keyword] Matter? [Provocative Answer]"
- Contrarian: "[Common Belief] Is Wrong. Here's What [Keyword] Actually Means"
Title rules:
- Include target keyword within the first 40 characters
- Use a power word (proven, essential, complete, ultimate, simple)
- Promise a specific outcome (not vague "improve")
- Max 60 characters to avoid Google truncation
Meta description rules:
- Include target keyword naturally
- Summarize the unique value of this post
- Create curiosity or promise a benefit
- Max 155 characters to avoid truncation
Step 4: Write the Post
Intro (100-150 words)
The intro must accomplish three things in three paragraphs (or fewer):
- Hook: bold claim, surprising stat, relatable pain point, or provocative question
- Relevance: why this matters to the reader right now
- Promise: what they'll know or be able to do after reading
[Hook sentence, bold claim or surprising stat]
[1-2 sentences connecting to reader's situation]
[Promise: "In this post, you'll learn..." or "Here's exactly how to..."]
Do NOT:
- Start with "In today's fast-paced world..." or any throat-clearing
- Define the obvious ("What is marketing?")
- Summarize the entire post upfront (that's what the outline is for)
Body Sections (3-5 H2 sections)
Each section follows this structure:
## [H2: Keyword-rich, benefit-oriented heading]
[Opening sentence that states the section's key point]
[Supporting evidence: stat, example, case study, or expert quote]
[Practical explanation, how this applies to the reader]
[Specific example or actionable step]
> [Optional: pull quote or callout box with key insight]
[Transition sentence leading to the next section]
Body writing rules:
- Paragraphs: max 3-4 sentences each (walls of text kill readability)
- Sentences: vary length, mix short punchy sentences with longer explanatory ones
- Use H3 subheadings to break up sections longer than 300 words
- Include the target keyword in at least 2 H2 headings (naturally, not forced)
- Use bullet points or numbered lists for any set of 3+ items
- Bold key phrases for scanners (most readers scan before deciding to read)
Readability Targets
| Metric | Target | Why |
|---|---|---|
| Flesch-Kincaid Grade | 8 or below | Accessible to 80% of readers |
| Sentence length | Average 15-20 words | Longer sentences lose readers |
| Paragraph length | Max 3-4 sentences | Short paragraphs feel faster |
| Passive voice | Below 10% | Active voice is direct and clear |
| Adverb usage | Minimal | "Ran quickly" loses to "sprinted" |
| Jargon | Define or avoid | Unless audience is technical |
Step 5: Write Conclusion and CTA
## [Takeaway heading: not "Conclusion"]
[Summarize the 3 most important points in 2-3 sentences]
[Restate the benefit: what the reader can now do]
**[CTA, what you want them to do next:]**
- Subscribe/newsletter: "Get [topic] tips weekly: subscribe below"
- Product: "Try [product] free: [link]"
- Share: "Found this useful? Share it with your team"
- Next post: "Read next: [related post title]"
- Comment: "What's your experience with [topic]? Drop a comment"
Step 6: Add Internal Linking Suggestions
## Internal Linking Opportunities
| Anchor Text | Link To | Location in Post |
|-------------|---------|-----------------|
| "[related concept]" | /blog/[related-post-slug] | Section 2, paragraph 3 |
| "[tool or feature mentioned]" | /features/[feature-page] | Section 4, paragraph 1 |
| "[previous post reference]" | /blog/[previous-post-slug] | Conclusion |
**External links (for credibility):**
| Anchor Text | Link To | Rationale |
|-------------|---------|-----------|
| "[stat source]" | [authoritative source URL] | Backs up claim in Section 1 |
| "[expert quote source]" | [source URL] | Attribution |
Linking rules:
- 2-4 internal links per 1,000 words (to existing site content)
- 1-2 external links to authoritative sources (studies, reports, official docs)
- Anchor text should be descriptive, not "click here"
- Open external links in new tab
Step 7: Add Image Suggestions
## Image Placements
| Position | Image Concept | Alt Text | Purpose |
|----------|--------------|----------|---------|
| After intro | [Relevant hero image or infographic] | "[Descriptive alt text with keyword]" | Visual hook |
| Section 2 | [Screenshot, diagram, or example] | "[Descriptive alt text]" | Illustrate concept |
| Section 4 | [Chart, comparison, or data visualization] | "[Descriptive alt text]" | Support data point |
| Before CTA | [Product shot or action image] | "[Descriptive alt text]" | Reinforce CTA |
Image rules:
- Alt text is descriptive (for accessibility), not keyword-stuffed
- Include target keyword in hero image alt text (once, naturally)
- Suggest image type (photo, screenshot, infographic, chart) not specific images
- One image per 300-500 words keeps readers engaged
Step 8: Assemble and Output
Output the complete blog post in clean markdown:
---
title: "[SEO title]"
description: "[Meta description]"
date: YYYY-MM-DD
author: "[Author]"
tags: ["keyword1", "keyword2", "keyword3"]
image: "/blog/[slug]/hero.jpg"
---
# [Post Title]
[Full post content with H2 sections, formatting, links]
Output summary:
✍️ Blog Post: Complete
Title: [title] ([character count] chars)
Meta description: [description] ([character count] chars)
Target keyword: [keyword]
Word count: [count]
Sections: [count] H2s, [count] H3s
Reading time: ~[count] minutes
Readability: Flesch-Kincaid Grade [score]
SEO checklist:
✅ Keyword in title (first 40 chars)
✅ Keyword in meta description
✅ Keyword in 2+ H2 headings
✅ Keyword in first 100 words
✅ Internal links: [count]
✅ External links: [count]
✅ Image alt text with keyword: [count]
Next steps:
1. Review and add personal voice/anecdotes
2. Source or create images for suggested placements
3. Add internal links to existing content
4. Publish and submit to Google Search Console
Level History
- Lv.1: Base: Topic gathering, research/outline, SEO metadata (title 60 chars, meta 155 chars), structured sections with H2s, readability targets (Flesch-Kincaid grade 8), internal/external linking, image suggestions with alt text, publish-ready markdown output. (Origin: MemStack Pro v3.2, Mar 2026)