Launch Plan: Planning product launch...
Develops a day-by-day launch timeline with pre-launch buildup, launch week execution, post-launch optimization, channel strategy, PR outreach templates, and metrics tracking.
Activation
When this skill activates, output:
Launch Plan: Planning product launch...
Then execute the protocol below.
Context Guard
| Context |
Status |
| User says "launch plan", "product launch", "go-to-market" |
ACTIVE |
| User says "launch calendar" or "launch timeline" |
ACTIVE |
| User is preparing to release a new product or feature |
ACTIVE |
| User wants an ongoing sales funnel (not time-bound) |
DORMANT: use Sales Funnel |
| User wants ad copy only |
DORMANT, use Facebook Ad or Google Ad |
Common Mistakes
| Mistake |
Why It's Wrong |
| "Launch day IS the marketing plan" |
80% of launch success happens in the pre-launch phase. The launch day is execution, not strategy. |
| "Tell everyone at once" |
Tiered reveals (insiders → waitlist → public) create momentum and social proof. |
| "No deadline on the launch offer" |
Open-ended launches have no urgency. Set a clear close date for the launch price/bonus. |
| "Skip the waitlist" |
A waitlist of 500+ people means launch day revenue, not crickets. |
| "Go dark after launch day" |
Post-launch follow-up (days 2-7) often generates more revenue than day 1. |
Protocol
Step 1: Gather Launch Requirements
If the user hasn't provided details, ask:
- Product/service: what are you launching? (name, description, price)
- Launch date: when does it go live?
- Audience size: email list, social followers, existing customers?
- Launch type: new product, major update, beta → GA, or seasonal promotion?
- Channels: email, social, ads, PR, partnerships, affiliates?
- Launch offer: special pricing, bonus, or early-bird deal?
Step 2: Define Launch Type & Timeline
| Launch Type |
Pre-Launch |
Launch Window |
Post-Launch |
| Product Hunt launch |
2-4 weeks |
1 day |
1 week |
| SaaS launch |
4-6 weeks |
1 week |
2-4 weeks |
| Course/info product |
2-4 weeks |
3-5 days (open cart) |
1 week |
| E-commerce product |
2-3 weeks |
1-2 weeks |
Ongoing |
| Feature launch |
1-2 weeks |
1-3 days |
1 week |
Step 3: Pre-Launch Phase (T-minus 4 to 1 weeks)
Week 4-3: Foundation
| Day |
Task |
Channel |
Owner |
| T-28 |
Finalize launch offer (pricing, bonuses, deadline) |
Internal |
Product |
| T-27 |
Create landing page with waitlist signup |
Web |
Marketing |
| T-26 |
Set up email sequences (pre-launch + launch) |
Email |
Marketing |
| T-25 |
Prepare PR/media list (50+ relevant contacts) |
PR |
Marketing |
| T-24 |
Create social content calendar (14 posts minimum) |
Social |
Content |
| T-23 |
Record demo video or product walkthrough |
Video |
Product |
| T-22 |
Brief affiliates/partners with swipe copy |
Partners |
Marketing |
Week 2-1: Build Anticipation
| Day |
Task |
Channel |
Owner |
| T-14 |
Send teaser email #1, "Something's coming" |
Email |
Marketing |
| T-12 |
Behind-the-scenes social post (product development) |
Social |
Content |
| T-10 |
Send PR pitch to media list |
PR |
Marketing |
| T-8 |
Teaser email #2, reveal a feature/benefit |
Email |
Marketing |
| T-7 |
Publish blog post related to the problem you solve |
Blog |
Content |
| T-5 |
Social proof post (beta user testimonial or preview) |
Social |
Content |
| T-3 |
Teaser email #3, "Launching in 3 days" with preview |
Email |
Marketing |
| T-2 |
Notify affiliates/partners: "Go live in 48 hours" |
Partners |
Marketing |
| T-1 |
Final prep: test checkout, verify tracking, stage all content |
Internal |
All |
Pre-launch email sequence:
Email 1 (T-14): [Teaser]
Subject: Something big is coming...
Body: Hint at the problem you're solving. Don't reveal the product yet.
CTA: "Want early access? Join the waitlist"
Email 2 (T-8): [Reveal]
Subject: Here's what we've been building
Body: Show one key feature/benefit. Share the "why" story.
CTA: "Reply and tell me: would this help you?"
Email 3 (T-3): [Countdown]
Subject: 3 days until launch (and a special deal)
Body: Reveal the launch offer. Create urgency with deadline.
CTA: "Mark your calendar: [launch date] at [time]"
Step 4: Launch Week (Days 1-7)
Day 1: Launch Day:
| Time |
Task |
Channel |
| 6:00 AM |
Activate landing page / checkout |
Web |
| 7:00 AM |
Send launch email to full list |
Email |
| 8:00 AM |
Publish all social posts (feed + stories) |
Social |
| 9:00 AM |
Go live on Product Hunt (if applicable) |
PH |
| 10:00 AM |
Activate paid ads (if planned) |
Ads |
| 12:00 PM |
Share in communities (Reddit, Slack, Discord) |
Community |
| 3:00 PM |
Send affiliate notification: "We're live!" |
Partners |
| 6:00 PM |
Evening social post: first results/reactions |
Social |
| 9:00 PM |
Check metrics: traffic, signups, revenue |
Analytics |
Launch email template:
Subject: It's live, [Product Name] is here
Preview: [One-line benefit + launch offer]
[Name],
[Product] is officially live.
[1-2 sentences: what it is and who it's for]
Here's what you get:
→ [Benefit 1]
→ [Benefit 2]
→ [Benefit 3]
Launch special: [Offer details: discount, bonus, early-bird price]
This offer expires [deadline].
[CTA Button: Get [Product] Now →]
[Social proof: "Already [X] people signed up in the first hour"]
[Signature]
P.S. [Restate urgency, "This price goes up on [date]"]
Days 2-5: Momentum:
| Day |
Email |
Social |
Other |
| Day 2 |
Social proof email, first customer results |
Share customer reactions |
Respond to all comments/questions |
| Day 3 |
FAQ/objection handling email |
Demo video or walkthrough |
Track and fix any UX issues |
| Day 4 |
Case study or deep-dive on one feature |
User testimonial post |
Re-engage waitlist non-openers |
| Day 5 |
Scarcity email, "X spots left" or "3 days left" |
Countdown post |
Activate retargeting ads |
Days 6-7: Close:
| Day |
Email |
Social |
| Day 6 |
"Last chance", 24 hours remaining |
Urgency stories/posts |
| Day 7 |
Final email, "Doors close at midnight" (send twice: AM + PM) |
"Final hours" post |
Step 5: Post-Launch Phase (Days 8-30)
| Day |
Task |
Channel |
| Day 8 |
"Thank you" email to buyers + what's next |
Email |
| Day 8 |
Analyze launch metrics (see Step 7) |
Analytics |
| Day 10 |
Collect testimonials from early customers |
Email |
| Day 14 |
Publish launch retrospective blog post |
Blog |
| Day 14 |
Send re-engagement offer to non-buyers |
Email |
| Day 21 |
Begin evergreen funnel setup (automated version) |
Email + Ads |
| Day 30 |
Full post-mortem: what worked, what didn't, next launch improvements |
Internal |
Step 6: PR Outreach Template
Media pitch template:
Subject: [Product Name]: [One-line news hook]
Hi [Name],
I'm [Your Name], [title] at [Company].
We just launched [Product Name], [one sentence: what it does and why it matters].
This is relevant to your audience because:
• [Angle 1: trend, problem, or market shift]
• [Angle 2: unique approach or notable result]
• [Angle 3: human interest or founder story]
Key facts:
• [Stat or metric: waitlist size, beta results, market size]
• [Price point and availability]
• [Notable backers, partners, or early customers]
I'd love to offer you [exclusive early access / a demo / an interview].
Press kit: [link]
Product: [URL]
Best,
[Your Name]
[Contact info]
Outreach targets:
- Industry-specific blogs and newsletters (20+)
- Relevant podcast hosts (10+)
- Twitter/X influencers in the space (15+)
- YouTube reviewers (5+)
- Journalists at relevant publications (10+)
Step 7: Metrics Tracking Dashboard
| Metric |
Pre-Launch Target |
Launch Target |
Track With |
| Waitlist signups |
500+ |
none |
Email platform |
| Email open rate |
35%+ |
40%+ |
Email platform |
| Email click rate |
5%+ |
8%+ |
Email platform |
| Landing page visitors |
none |
5,000+ (day 1) |
Google Analytics |
| Conversion rate |
none |
2-5% |
Checkout analytics |
| Revenue |
none |
$[target] |
Payment processor |
| Social mentions |
10+/week |
50+/day |
Social monitoring |
| Press coverage |
none |
3+ articles |
Manual tracking |
| Customer satisfaction |
none |
4.5+ stars |
Survey/reviews |
| Refund rate |
none |
<5% |
Payment processor |
Output Format
# Launch Plan: [Product Name]
## Launch Overview
- **Product:** [Name and one-line description]
- **Launch date:** [Date]
- **Launch window:** [X days]
- **Launch offer:** [Special pricing/bonus + deadline]
- **Revenue target:** $[amount]
## Timeline
### Pre-Launch (T-[X] to T-1)
[Day-by-day task table]
### Launch Week (Days 1-7)
[Day-by-day task table with times for Day 1]
### Post-Launch (Days 8-30)
[Task table with milestones]
## Channel Strategy
[Per-channel plan: email, social, ads, PR, partners]
## Email Sequences
[Pre-launch (3 emails) + Launch (7 emails) + Post-launch (3 emails)]
## PR Plan
[Media list categories + pitch template]
## Metrics Dashboard
[Tracking table with targets]
Completion
Launch Plan: Complete!
Launch date: [Date]
Pre-launch duration: [X weeks]
Launch window: [X days]
Total emails planned: [Count]
Social posts planned: [Count]
PR targets: [Count]
Next steps:
1. Set up waitlist landing page immediately
2. Build email sequences in your platform
3. Schedule social content calendar
4. Send PR pitches at T-10
5. Brief team on Day 1 timeline
Level History
- Lv.1: Base: Launch type selection with timeline defaults, 4-week pre-launch task calendar, launch day hour-by-hour schedule, 7-day launch window email/social cadence, post-launch 30-day optimization, PR pitch template with outreach targets, metrics tracking dashboard with benchmarks, email templates (teaser, reveal, countdown, launch, close). (Origin: MemStack Pro v3.2, Mar 2026)
1---2name: memstack-marketing-launch-plan3description: Use this skill when the user says 'launch plan', 'product launch', 'go-to-market', 'launch calendar', or needs a day-by-day launch timeline with pre-launch, launch week, and post-launch task checklists. Do NOT use for ongoing funnel design or ad copy alone.4license: Proprietary, MemStack™ Pro by CW Affiliate Investments LLC. See 5---67# Launch Plan: Planning product launch...8*Develops a day-by-day launch timeline with pre-launch buildup, launch week execution, post-launch optimization, channel strategy, PR outreach templates, and metrics tracking.*910## Activation1112When this skill activates, output:1314`Launch Plan: Planning product launch...`1516Then execute the protocol below.1718## Context Guard1920| Context | Status |21|---------|--------|22| User says "launch plan", "product launch", "go-to-market" | ACTIVE |23| User says "launch calendar" or "launch timeline" | ACTIVE |24| User is preparing to release a new product or feature | ACTIVE |25| User wants an ongoing sales funnel (not time-bound) | DORMANT: use Sales Funnel |26| User wants ad copy only | DORMANT, use Facebook Ad or Google Ad |2728## Common Mistakes2930| Mistake | Why It's Wrong |31|---------|---------------|32| "Launch day IS the marketing plan" | 80% of launch success happens in the pre-launch phase. The launch day is execution, not strategy. |33| "Tell everyone at once" | Tiered reveals (insiders → waitlist → public) create momentum and social proof. |34| "No deadline on the launch offer" | Open-ended launches have no urgency. Set a clear close date for the launch price/bonus. |35| "Skip the waitlist" | A waitlist of 500+ people means launch day revenue, not crickets. |36| "Go dark after launch day" | Post-launch follow-up (days 2-7) often generates more revenue than day 1. |3738## Protocol3940### Step 1: Gather Launch Requirements4142If the user hasn't provided details, ask:4344> 1. **Product/service**: what are you launching? (name, description, price)45> 2. **Launch date**: when does it go live?46> 3. **Audience size**: email list, social followers, existing customers?47> 4. **Launch type**: new product, major update, beta → GA, or seasonal promotion?48> 5. **Channels**: email, social, ads, PR, partnerships, affiliates?49> 6. **Launch offer**: special pricing, bonus, or early-bird deal?5051### Step 2: Define Launch Type & Timeline5253| Launch Type | Pre-Launch | Launch Window | Post-Launch |54|------------|-----------|--------------|-------------|55| **Product Hunt launch** | 2-4 weeks | 1 day | 1 week |56| **SaaS launch** | 4-6 weeks | 1 week | 2-4 weeks |57| **Course/info product** | 2-4 weeks | 3-5 days (open cart) | 1 week |58| **E-commerce product** | 2-3 weeks | 1-2 weeks | Ongoing |59| **Feature launch** | 1-2 weeks | 1-3 days | 1 week |6061### Step 3: Pre-Launch Phase (T-minus 4 to 1 weeks)6263**Week 4-3: Foundation**6465| Day | Task | Channel | Owner |66|-----|------|---------|-------|67| T-28 | Finalize launch offer (pricing, bonuses, deadline) | Internal | Product |68| T-27 | Create landing page with waitlist signup | Web | Marketing |69| T-26 | Set up email sequences (pre-launch + launch) | Email | Marketing |70| T-25 | Prepare PR/media list (50+ relevant contacts) | PR | Marketing |71| T-24 | Create social content calendar (14 posts minimum) | Social | Content |72| T-23 | Record demo video or product walkthrough | Video | Product |73| T-22 | Brief affiliates/partners with swipe copy | Partners | Marketing |7475**Week 2-1: Build Anticipation**7677| Day | Task | Channel | Owner |78|-----|------|---------|-------|79| T-14 | Send teaser email #1, "Something's coming" | Email | Marketing |80| T-12 | Behind-the-scenes social post (product development) | Social | Content |81| T-10 | Send PR pitch to media list | PR | Marketing |82| T-8 | Teaser email #2, reveal a feature/benefit | Email | Marketing |83| T-7 | Publish blog post related to the problem you solve | Blog | Content |84| T-5 | Social proof post (beta user testimonial or preview) | Social | Content |85| T-3 | Teaser email #3, "Launching in 3 days" with preview | Email | Marketing |86| T-2 | Notify affiliates/partners: "Go live in 48 hours" | Partners | Marketing |87| T-1 | Final prep: test checkout, verify tracking, stage all content | Internal | All |8889**Pre-launch email sequence:**9091```92Email 1 (T-14): [Teaser]93Subject: Something big is coming...94Body: Hint at the problem you're solving. Don't reveal the product yet.95CTA: "Want early access? Join the waitlist"9697Email 2 (T-8): [Reveal]98Subject: Here's what we've been building99Body: Show one key feature/benefit. Share the "why" story.100CTA: "Reply and tell me: would this help you?"101102Email 3 (T-3): [Countdown]103Subject: 3 days until launch (and a special deal)104Body: Reveal the launch offer. Create urgency with deadline.105CTA: "Mark your calendar: [launch date] at [time]"106```107108### Step 4: Launch Week (Days 1-7)109110**Day 1: Launch Day:**111112| Time | Task | Channel |113|------|------|---------|114| 6:00 AM | Activate landing page / checkout | Web |115| 7:00 AM | Send launch email to full list | Email |116| 8:00 AM | Publish all social posts (feed + stories) | Social |117| 9:00 AM | Go live on Product Hunt (if applicable) | PH |118| 10:00 AM | Activate paid ads (if planned) | Ads |119| 12:00 PM | Share in communities (Reddit, Slack, Discord) | Community |120| 3:00 PM | Send affiliate notification: "We're live!" | Partners |121| 6:00 PM | Evening social post: first results/reactions | Social |122| 9:00 PM | Check metrics: traffic, signups, revenue | Analytics |123124**Launch email template:**125126```127Subject: It's live, [Product Name] is here128Preview: [One-line benefit + launch offer]129130[Name],131132[Product] is officially live.133134[1-2 sentences: what it is and who it's for]135136Here's what you get:137→ [Benefit 1]138→ [Benefit 2]139→ [Benefit 3]140141Launch special: [Offer details: discount, bonus, early-bird price]142This offer expires [deadline].143144[CTA Button: Get [Product] Now →]145146[Social proof: "Already [X] people signed up in the first hour"]147148[Signature]149150P.S. [Restate urgency, "This price goes up on [date]"]151```152153**Days 2-5: Momentum:**154155| Day | Email | Social | Other |156|-----|-------|--------|-------|157| Day 2 | Social proof email, first customer results | Share customer reactions | Respond to all comments/questions |158| Day 3 | FAQ/objection handling email | Demo video or walkthrough | Track and fix any UX issues |159| Day 4 | Case study or deep-dive on one feature | User testimonial post | Re-engage waitlist non-openers |160| Day 5 | Scarcity email, "X spots left" or "3 days left" | Countdown post | Activate retargeting ads |161162**Days 6-7: Close:**163164| Day | Email | Social |165|-----|-------|--------|166| Day 6 | "Last chance", 24 hours remaining | Urgency stories/posts |167| Day 7 | Final email, "Doors close at midnight" (send twice: AM + PM) | "Final hours" post |168169### Step 5: Post-Launch Phase (Days 8-30)170171| Day | Task | Channel |172|-----|------|---------|173| Day 8 | "Thank you" email to buyers + what's next | Email |174| Day 8 | Analyze launch metrics (see Step 7) | Analytics |175| Day 10 | Collect testimonials from early customers | Email |176| Day 14 | Publish launch retrospective blog post | Blog |177| Day 14 | Send re-engagement offer to non-buyers | Email |178| Day 21 | Begin evergreen funnel setup (automated version) | Email + Ads |179| Day 30 | Full post-mortem: what worked, what didn't, next launch improvements | Internal |180181### Step 6: PR Outreach Template182183**Media pitch template:**184185```186Subject: [Product Name]: [One-line news hook]187188Hi [Name],189190I'm [Your Name], [title] at [Company].191192We just launched [Product Name], [one sentence: what it does and why it matters].193194This is relevant to your audience because:195• [Angle 1: trend, problem, or market shift]196• [Angle 2: unique approach or notable result]197• [Angle 3: human interest or founder story]198199Key facts:200• [Stat or metric: waitlist size, beta results, market size]201• [Price point and availability]202• [Notable backers, partners, or early customers]203204I'd love to offer you [exclusive early access / a demo / an interview].205206Press kit: [link]207Product: [URL]208209Best,210[Your Name]211[Contact info]212```213214**Outreach targets:**215- Industry-specific blogs and newsletters (20+)216- Relevant podcast hosts (10+)217- Twitter/X influencers in the space (15+)218- YouTube reviewers (5+)219- Journalists at relevant publications (10+)220221### Step 7: Metrics Tracking Dashboard222223| Metric | Pre-Launch Target | Launch Target | Track With |224|--------|------------------|--------------|------------|225| Waitlist signups | 500+ | none | Email platform |226| Email open rate | 35%+ | 40%+ | Email platform |227| Email click rate | 5%+ | 8%+ | Email platform |228| Landing page visitors | none | 5,000+ (day 1) | Google Analytics |229| Conversion rate | none | 2-5% | Checkout analytics |230| Revenue | none | $[target] | Payment processor |231| Social mentions | 10+/week | 50+/day | Social monitoring |232| Press coverage | none | 3+ articles | Manual tracking |233| Customer satisfaction | none | 4.5+ stars | Survey/reviews |234| Refund rate | none | <5% | Payment processor |235236## Output Format237238```markdown239# Launch Plan: [Product Name]240241## Launch Overview242- **Product:** [Name and one-line description]243- **Launch date:** [Date]244- **Launch window:** [X days]245- **Launch offer:** [Special pricing/bonus + deadline]246- **Revenue target:** $[amount]247248## Timeline249### Pre-Launch (T-[X] to T-1)250[Day-by-day task table]251252### Launch Week (Days 1-7)253[Day-by-day task table with times for Day 1]254255### Post-Launch (Days 8-30)256[Task table with milestones]257258## Channel Strategy259[Per-channel plan: email, social, ads, PR, partners]260261## Email Sequences262[Pre-launch (3 emails) + Launch (7 emails) + Post-launch (3 emails)]263264## PR Plan265[Media list categories + pitch template]266267## Metrics Dashboard268[Tracking table with targets]269```270271## Completion272273```274Launch Plan: Complete!275276Launch date: [Date]277Pre-launch duration: [X weeks]278Launch window: [X days]279Total emails planned: [Count]280Social posts planned: [Count]281PR targets: [Count]282283Next steps:2841. Set up waitlist landing page immediately2852. Build email sequences in your platform2863. Schedule social content calendar2874. Send PR pitches at T-102885. Brief team on Day 1 timeline289```290291## Level History292293- **Lv.1**: Base: Launch type selection with timeline defaults, 4-week pre-launch task calendar, launch day hour-by-hour schedule, 7-day launch window email/social cadence, post-launch 30-day optimization, PR pitch template with outreach targets, metrics tracking dashboard with benchmarks, email templates (teaser, reveal, countdown, launch, close). (Origin: MemStack Pro v3.2, Mar 2026)
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