Memstack SEO Local SEO

📍 Local SEO: Optimizing for local search and map visibility...

Evaluates Google Business Profile, NAP consistency, local schema markup, location pages, citations, and review management, producing an actionable local SEO scorecard.

Activation

When this skill activates, output:

📍 Local SEO, Checking local search presence and consistency...

Then execute the protocol below.

Anti-patterns

Protocol

Step 1: Check Google Business Profile

Verify the GBP listing is optimized:

GBP optimization checklist:

GBP health indicators:

Step 2: Verify NAP Consistency

NAP (Name, Address, Phone) must be identical everywhere:

# Check website for NAP occurrences
grep -rn "address\|phone\|tel:\|street\|suite\|zip\|postal" --include="*.tsx" --include="*.jsx" --include="*.html" --include="*.json" . | grep -v node_modules

NAP consistency audit:

Common NAP inconsistencies:

Step 3: Check Local Schema Markup

# Search for LocalBusiness schema
grep -rn "LocalBusiness\|PostalAddress\|GeoCoordinates\|openingHours" --include="*.tsx" --include="*.jsx" --include="*.html" . | grep -v node_modules

Required LocalBusiness schema:

{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "[Business Name]",
  "description": "[Business description]",
  "url": "https://[domain]",
  "telephone": "[phone]",
  "email": "[email]",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "[street]",
    "addressLocality": "[city]",
    "addressRegion": "[state]",
    "postalCode": "[zip]",
    "addressCountry": "US"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": "[lat]",
    "longitude": "[lng]"
  },
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": ["Monday", "Tuesday", "Wednesday", "Thursday", "Friday"],
      "opens": "09:00",
      "closes": "17:00"
    }
  ],
  "image": "https://[domain]/images/storefront.jpg",
  "priceRange": "$$",
  "sameAs": [
    "https://facebook.com/[page]",
    "https://yelp.com/biz/[listing]"
  ]
}

Use the most specific @type:

Step 4: Verify Location Pages

For businesses serving multiple locations:

# Check for location pages
find app/ pages/ -path "*location*" -o -path "*city*" -o -path "*area*" 2>/dev/null | grep -v node_modules

Location page requirements:

Red flags for location pages:

• ❌ Same content on every location page with only the city name swapped
• ❌ No actual presence in the claimed location
• ❌ Keyword-stuffed city names ("Austin plumber Austin TX plumbing Austin")
• ❌ Doorway pages that all redirect to the same main page

Step 5: Check Local Keyword Targeting

# Check for local keywords in titles and headings
grep -rn "title:\|<h1\|<H1\|<h2\|<H2" --include="*.tsx" --include="*.jsx" --include="*.md" . | grep -v node_modules | head -20

Local keyword patterns:

Local keyword placement:

Step 6: Review Citations and Directories

Key citation sources to verify:

Tier 1: Essential (verify first):

Tier 2: Industry-specific:

Citation audit:

• Verify NAP is identical on every listing
• Remove duplicate listings on the same directory
• Claim unclaimed listings (competitors can edit them)
• Add missing listings for uncovered directories

Step 7: Check Review Management

# Check for review schema
grep -rn "Review\|AggregateRating\|ratingValue" --include="*.tsx" --include="*.jsx" . | grep -v node_modules

Review strategy checklist:

Review response templates:

Positive review response:

"Thank you [Name]! We're glad [specific detail they mentioned]. We appreciate your business and look forward to helping you again."

Negative review response:

"Thank you for your feedback, [Name]. We're sorry about [specific issue]. We'd like to make this right, please contact us at [email/phone] so we can resolve this for you."

Review rules:

• Never buy or fake reviews: Google detects and penalizes
• Don't offer incentives for reviews (violates most platform ToS)
• Respond within 24-48 hours
• Always address specific concerns in negative reviews
• Use the reviewer's name and reference specific details

Step 8: Output Local SEO Scorecard

📍 Local SEO: Scorecard Complete

Business: [name]
Location(s): [city/cities]
Overall local score: [X/100]

Category scores:
  Google Business Profile:  [X/10]: [summary]
  NAP consistency:          [X/10]: [count] inconsistencies found
  Local schema:             [X/10]: [present/missing]
  Location pages:           [X/10]: [count] pages, unique content check
  Local keywords:           [X/10]: [coverage summary]
  Citations/directories:    [X/10]: [count] verified, [count] missing
  Reviews:                  [X/10]: [count] reviews, [rating] avg

Priority action items:
  🔴 Critical:
    1. [e.g., "Claim unclaimed Google Business Profile"]
    2. [e.g., "Fix NAP inconsistency on Yelp listing"]
  🟠 High:
    3. [e.g., "Add LocalBusiness schema to homepage"]
    4. [e.g., "Create unique location pages for 3 service areas"]
  🟡 Medium:
    5. [e.g., "Add local keywords to title tags"]
    6. [e.g., "Submit to 5 missing citation directories"]
  🔵 Low:
    7. [e.g., "Implement review request email workflow"]

Next steps:
1. Fix all Critical items this week
2. Submit to missing citation directories
3. Set up review request workflow
4. Update GBP with weekly posts and fresh photos
5. Re-audit in 3 months

Level History

• Lv.1: Base: Google Business Profile audit, NAP consistency verification, LocalBusiness schema generation, location page requirements, local keyword targeting, citation/directory audit, review management with response templates, scored local SEO output. (Origin: MemStack Pro v3.2, Mar 2026)