How do I install the Paid Media Routing skill?

Run npx skillmds@latest add daehounan/paid-media-routing in your terminal (requires Node.js), paste this page's agent-chat prompt into Claude, Cursor, or any MCP-connected agent, or download the SKILL.md file and copy it into your agent's skills directory.

Is Paid Media Routing safe to use?

This skill has not completed SkillMD's automated safety review yet. SkillMD never runs a skill's scripts for you; review the SKILL.md before installing.

Which AI agents work with Paid Media Routing?

This skill is tagged as working with Claude Code, Claude.ai, OpenAI Codex. SKILL.md is an open format, so most agents that read a skills directory can load it too.

Is Paid Media Routing free to use?

Yes. Installing skills from SkillMD is free, and the skill stays under its author's original license.

Who published Paid Media Routing?

daehounan (@daehounan) published this skill. Their other Agent Skills are listed on their SkillMD profile.

Paid Media Routing by daehounan — Agent Skill

Name: Paid Media Routing
Author: daehounan

Paid Media Routing

Paid media campaign routing for Google Ads, Microsoft Ads, Amazon Ads, Meta, LinkedIn, TikTok, programmatic display. Use when the user asks about PPC strategy, account audit, search query analysis, conversion tracking (GTM/GA4/CAPI), Performance Max, RSA ad copy, Meta creative testing, programmatic DSP buys, partner media, ABM display, paid social audience strategy, CPA/ROAS optimization, account takeover, or quarterly paid media reviews. Triggers on Google Ads, Microsoft Ads, Meta Ads, PPC, RSA, Performance Max, GTM, GA4, conversion tracking, CAPI, programmatic, DSP, paid social, account audit, CPA, ROAS, ad copy.

daehounan Updated Sep 17, 2026

File contents

Paid Media Routing Skill

When this skill activates, route to the appropriate paid-media agent based on the workflow phase.

Routing matrix

User signal	Agent to invoke
Account audit, competitive analysis, takeover prep	`paid-media-auditor`
Account architecture, bidding, budget allocation	`paid-media-ppc-strategist`
Search term analysis, negative keywords	`paid-media-search-query-analyst`
GTM, GA4, conversion tracking, CAPI	`paid-media-tracking-specialist`
RSA copy, Meta creative, PMax assets	`paid-media-creative-strategist`
GDN, DSPs, partner media, ABM display	`paid-media-programmatic-buyer`
Meta, LinkedIn, TikTok paid social	`paid-media-paid-social-strategist`

Account takeover sequence

For full account takeovers, invoke in this order via separate Agent calls:

paid-media-auditor (assessment)
paid-media-tracking-specialist (verify tracking accuracy first)
paid-media-ppc-strategist (rebuild architecture)
paid-media-search-query-analyst (clean wasted spend)
paid-media-creative-strategist (refresh creative)

Frequently asked questions