danielpradilla Roadmap Story Brief
Convert a ranked list of product initiatives into a clear, strategic narrative that connects individual items to company goals and communicates a coherent product direction.
Required Inputs
Ask the user for these if not provided:
- Prioritised initiative list (with rough timelines or quarters)
- Company OKRs or strategic priorities (to connect roadmap to company goals)
- Audience (all-hands, board, investors, sales team - changes tone and depth)
- Items explicitly NOT on the roadmap (optional but strengthens credibility)
Process
- Review the prioritised initiative list and company OKRs provided
- Identify 2-3 strategic themes that group the initiatives naturally
- For each theme, articulate: the problem it addresses, the customer it serves, the metric it moves
- Write a quarter-level narrative that shows progression - how does H1 set up H2?
- Draft an executive summary (3-4 sentences max) that non-technical stakeholders can repeat
- Validate - Confirm every initiative maps to a theme. If an initiative is orphaned, either create a theme or flag it as a narrative gap to address
Output Structure
Product Roadmap: [Quarter/Half/Year]
Strategic Context: [1 paragraph: market moment, key challenge, our response]
Theme 1: [Theme Name]
- Strategic rationale
- Initiatives included
- Primary metric impacted
- Dependencies
[Repeat for each theme]
What's Not on the Roadmap (and Why): [2-3 items with rationale - shows strategic discipline, not just prioritisation]
Executive Summary (shareable): [3-4 sentences that could be shared in an all-hands or board update]
Tone Guidelines
- Write for a CFO, not an engineer
- Lead with customer outcomes, not features
- Be honest about what's NOT on the roadmap and why
Quality Checks
- Every initiative in the input maps to a strategic theme
- The executive summary can stand alone and be repeated correctly after one reading
- Progression narrative shows causal links between quarters (not just chronological listing)
- "What's not on the roadmap" section includes at least 2 items with clear rationale
- Language throughout is free of engineering jargon - tested by asking: "could a CFO repeat this?"