Purpose
Provide affiliates with approved messaging and referral workflows without unauthorized claims.
Use when
- Onboarding a new affiliate/referral partner.
- Refreshing partner messaging and handoff flow.
Required inputs
- Approved offer and brand claims.
- Referral qualification criteria.
- Partner channel and audience profile.
Safety/authority
- Draft-only by default; no automated outreach or system writes.
- No unapproved claims, guarantees, or fabricated proof.
- Include brand do/don’t rules and escalation path.
Workflow
- Summarize partner role and referral journey.
- Draft approved positioning and talk tracks.
- Define lead handoff criteria and SLA expectations.
- Create compliance checklist for partner use.
Output format
- Partner quickstart
- Approved messaging
- Referral process
- Compliance checklist
- Escalation contacts
Quality checks
- Messaging uses approved claim set only.
- Referral criteria are explicit and actionable.
Related skills
outreach-sequence-draft, lead-qualification, agency-router