danthamanvoiss Purpose
Draft visual identity brief covering style direction, usage constraints, and deliverable requirements.
Use when
- A brand needs visual identity direction before asset creation.
- You need requirements and constraints, not final logo/asset production.
Required inputs
- Brand positioning and audience context [client-provided].
- Context templates: context/BRAND-CONTEXT.template.md and context/CLIENT-CONTEXT.template.md, or drafts created with brand-context-brief-builder.
- Known visual references, constraints, and mandatory elements.
Safety/authority
- No invented trademark status, legal permissions, or market claims.
- No final artwork generation claims; brief-only output.
- Mark unconfirmed assets with [confirm brand asset].
Workflow
- Capture brand attributes, differentiation goals, and emotional tone.
- Define visual direction options (color, typography, shape language, imagery).
- Document usage contexts and constraints.
- Produce approval-ready identity brief and open questions.
Output format
- Identity brief summary
- Visual direction matrix
- Usage constraints and exclusions
- Approval questions
Quality checks
- Direction options map to brand positioning and audience needs.
- Constraints are explicit enough to guide downstream design execution.
Related skills
social-graphic-concept, icon-illustration-brief, creative-brief-generator, brand-context-brief-builder