danthamanvoiss Purpose
Create a campaign plan draft with explicit assumptions and approval gates.
Use when
- Planning launches, promos, or seasonal campaigns.
- Coordinating channel mix and measurement.
Required inputs
- Objective and target audience.
- Channel constraints and available assets.
- Budget assumptions or range placeholder.
Safety/authority
- Draft-only by default; no ad spend or publishing actions.
- No guaranteed performance outcomes.
- Use placeholders where budget or offer details are unconfirmed.
Workflow
- Define objective and KPI hierarchy.
- Select audience/channel strategy.
- Map asset needs and production ownership.
- Set measurement framework and approval gates.
Output format
- Campaign objective + KPIs
- Audience and channel plan
- Asset matrix
- Budget assumptions
- Approval gates + launch checklist
Quality checks
- KPIs are measurable with available data.
- Dependencies and approvals are explicit.
Related skills
offer-positioning, content-calendar, website-marketing-audit