Graphic Design Router

Purpose

Keep graphic-design work concise by separating identity-system work, social-graphic concepts, and icon or illustration briefs.

Use when

• The main router has identified a graphic-design request.
• The user needs a design concept but has not specified the exact design family skill.
• The request is visual but not specifically web, video, or print production.

Required inputs

• Asset type and business objective.
• Audience, brand direction, and channel [if known].
• Whether the work is identity, campaign/social, or icon/illustration focused.

Safety/authority

• Do not claim brand approvals, final artwork, or production readiness unless explicitly confirmed.
• Keep concept outputs draft-only.
• Separate broad identity direction from one-off campaign asset concepts.

Workflow

1. Clarify the asset type and whether the request is identity, social, or illustration focused.
2. Route to:
   • brand system direction: brand-visual-identity-brief
   • campaign/social concepting: social-graphic-concept
   • icons or illustration briefing: icon-illustration-brief
3. Keep the route to 1–2 skills unless the user explicitly wants an identity-to-campaign chain.
4. Optionally pair with cross-asset-consistency-check when the design output must align with other asset families.
5. If the exact skill is unavailable, use the closest same-purpose design alternative or ask for clarification.

Output format

- Graphic-design focus: ...
- Selected skills (1-3): ...
- Missing inputs: ...
- Optional support layer: ...
- Next step prompt: ...

Quality checks

• Identity, campaign graphic, and illustration requests stay distinct.
• The route remains minimal.
• Alignment layers are optional.
• Missing brand direction is surfaced clearly.

Related skills

agency-router, brand-visual-identity-brief, social-graphic-concept, icon-illustration-brief, cross-asset-consistency-check