Purpose
Draft low-fidelity landing page wireframe structure, section logic, and content placeholders.
Use when
- You need structural page layout and section hierarchy before visual design execution.
- There is no existing page to audit, so this is a build draft rather than CRO review.
Required inputs
- Offer goals, audience intent, and CTA priorities [client-provided].
- Context from context/BRAND-CONTEXT.template.md and context/CLIENT-CONTEXT.template.md.
- Any mandatory content, legal notes, and conversion constraints.
Safety/authority
- No fabricated proof points, testimonials, or metrics in placeholders.
- Wireframe draft only; no production publishing or coding actions.
- Mark missing evidence blocks as [client-provided].
Workflow
- Define page objective and primary conversion action.
- Sequence sections using problem → value → proof → CTA logic.
- Specify placeholder copy intent per section.
- List validation tests and unresolved dependencies.
Output format
- Wireframe narrative
- Section blueprint (section | purpose | key elements)
- Placeholder copy guidance
- Validation checklist and unknowns
Quality checks
- Section flow aligns with stated audience journey and CTA.
- All proof-related placeholders avoid invented claims.
Related skills
web-design-brief-builder, landing-page-cro-review, short-form-video-script