Purpose
Keep marketing work tight by separating audits, positioning, campaign planning, content planning, ad briefs, and creative requirements before downstream execution begins.
Use when
- The main router has identified a marketing-led request.
- The user needs help choosing between strategy, planning, audit, or creative-brief marketing skills.
- A request touches channel planning but is not yet specific enough for a direct skill.
Required inputs
- Marketing objective and target audience.
- Primary channel or campaign type [if known].
- Offer, funnel stage, and success metric [if known].
Safety/authority
- Keep claims and performance expectations grounded in approved context.
- Do not treat planning drafts as approved launch instructions.
- Separate briefing work from execution work when the request is still early-stage.
Workflow
- Clarify the objective, audience, and primary channel or asset.
- Route by need:
- audit or funnel review:
website-marketing-audit or landing-page-cro-review
- positioning:
offer-positioning
- multi-channel planning:
campaign-plan
- publishing cadence:
content-calendar or social-content-ops-plan
- ad planning:
paid-ads-brief-draft
- requirements for downstream creative/media work:
creative-brief-generator
- Select 1–3 skills maximum and avoid mixing planning, execution, and review unless the user explicitly needs a chain.
- Optionally pair with
anti-slop-content-review when messaging quality is part of the deliverable.
- If the requested skill is unavailable, use the closest same-purpose marketing alternative or ask for clarification.
Output format
- Marketing objective: ...
- Channel or asset focus: ...
- Selected skills (1-3): ...
- Missing inputs: ...
- Optional quality layer: ...
- Next step prompt: ...
Quality checks
- The route distinguishes planning from review from briefing.
- Only the smallest useful marketing stack is selected.
- Cross-category creative work is handed off cleanly instead of being guessed inside the marketing route.
- Unknowns are explicit.
Related skills
agency-router, website-marketing-audit, offer-positioning, campaign-plan, content-calendar, landing-page-cro-review, paid-ads-brief-draft, social-content-ops-plan, creative-brief-generator
1---2name: marketing-router3description: Route marketing work to the right planning, positioning, audit, or campaign skill with concise channel-specific clarification.4---56## Purpose78Keep marketing work tight by separating audits, positioning, campaign planning, content planning, ad briefs, and creative requirements before downstream execution begins.910## Use when1112- The main router has identified a marketing-led request.13- The user needs help choosing between strategy, planning, audit, or creative-brief marketing skills.14- A request touches channel planning but is not yet specific enough for a direct skill.1516## Required inputs1718- Marketing objective and target audience.19- Primary channel or campaign type [if known].20- Offer, funnel stage, and success metric [if known].2122## Safety/authority2324- Keep claims and performance expectations grounded in approved context.25- Do not treat planning drafts as approved launch instructions.26- Separate briefing work from execution work when the request is still early-stage.2728## Workflow29301. Clarify the objective, audience, and primary channel or asset.312. Route by need:32 - audit or funnel review: `website-marketing-audit` or `landing-page-cro-review`33 - positioning: `offer-positioning`34 - multi-channel planning: `campaign-plan`35 - publishing cadence: `content-calendar` or `social-content-ops-plan`36 - ad planning: `paid-ads-brief-draft`37 - requirements for downstream creative/media work: `creative-brief-generator`383. Select 1–3 skills maximum and avoid mixing planning, execution, and review unless the user explicitly needs a chain.394. Optionally pair with `anti-slop-content-review` when messaging quality is part of the deliverable.405. If the requested skill is unavailable, use the closest same-purpose marketing alternative or ask for clarification.4142## Output format4344```45- Marketing objective: ...46- Channel or asset focus: ...47- Selected skills (1-3): ...48- Missing inputs: ...49- Optional quality layer: ...50- Next step prompt: ...51```5253## Quality checks5455- The route distinguishes planning from review from briefing.56- Only the smallest useful marketing stack is selected.57- Cross-category creative work is handed off cleanly instead of being guessed inside the marketing route.58- Unknowns are explicit.5960## Related skills6162agency-router, website-marketing-audit, offer-positioning, campaign-plan, content-calendar, landing-page-cro-review, paid-ads-brief-draft, social-content-ops-plan, creative-brief-generator
danthamanvoiss