Offer Positioning

Purpose

Produce claim-safe positioning for agency offers using approved context only.

Use when

• Launching or revising service offers.
• Aligning messaging across sales and marketing.

Required inputs

• Approved brand/offer context.
• Target segments and common pains.
• Available proof assets or proof gaps.

Safety/authority

• Use only approved brand claims; do not invent outcomes.
• Insert proof-required flags wherever claims need evidence.
• No legal/financial advice or guarantees.

Workflow

1. Define ICP and exclusion profile.
2. Map pain -> outcome -> differentiator chain.
3. Draft messaging pillars and proof requirements.
4. Generate claims approval checklist.

Output format

- ICP summary
- Pain/outcome map
- Differentiators
- Messaging pillars
- Claims gate checklist

Quality checks

• Each value claim has proof status.
• Pillars align with approved context.

Related skills

outreach-sequence-draft, campaign-plan, proposal-scope-draft