Outreach Sequence Draft

Purpose

Draft multi-touch outreach messaging while preserving trust, compliance, and deliverability basics.

Use when

• Creating first-touch or follow-up outreach.
• Adapting outreach by cold/warm/referral channel.

Required inputs

• Target persona and offer context.
• Channel(s): email, DM, or call opener.
• Tone, length, and region/compliance constraints provided by user.

Safety/authority

• Draft-only by default; no sending actions from this skill.
• No deceptive claims, false urgency, or fabricated proof.
• Include opt-out language where appropriate.
• Use only approved brand claims.

Workflow

1. Define sequence objective and persona pain.
2. Draft 3-5 touches with channel-specific copy.
3. Add personalization placeholders and proof requirements.
4. Provide compliance/deliverability checklist before send approval.

Output format

- Sequence goal
- Touch plan (day/channel)
- Message drafts
- Personalization tokens
- Pre-send checklist

Quality checks

• Claims align with approved context.
• Clear opt-out path included when relevant.
• No send/publish action implied.

Related skills

offer-positioning, campaign-plan, affiliate-enablement