danthamanvoiss Purpose
Draft channel-ready paid ads brief with audience, offers, creative requirements, and measurement assumptions.
Use when
- A paid campaign needs a production-ready brief before trafficking/execution.
- You need ad-specific requirements distinct from broader campaign planning.
Required inputs
- Campaign objective, budget assumptions, and approved offers [client-provided].
- Audience context and exclusions from context/BRAND-CONTEXT.template.md and context/CLIENT-CONTEXT.template.md.
- Platform constraints, compliance notes, and conversion events.
Safety/authority
- No fabricated benchmarks, reach, CPA/ROAS guarantees, or policy claims.
- Separate assumptions from confirmed setup details.
- Draft-only brief; no ad account changes.
Workflow
- Translate objective into channel-level brief requirements.
- Define audience, creative angles, CTA variants, and guardrails.
- Specify measurement setup assumptions and validation checks.
- List blockers/unknowns before launch readiness.
Output format
- Paid ads brief summary
- Channel requirements table
- Measurement/attribution assumptions
- Pre-launch unknowns and approvals
Quality checks
- Brief fields are complete enough for trafficking without inventing data.
- Differentiates ad brief scope from full-funnel campaign strategy.
Related skills
campaign-plan, creative-brief-generator, social-content-ops-plan