Purpose
Translate loose prompts into structured creative briefs with requirements, constraints, and acceptance criteria.
Use when
- Input arrives as messy prompt ideas and must become a reusable production brief.
- You need requirements clarity before any medium-specific creation starts.
Required inputs
- Raw prompt/input request [client-provided].
- Brand/client context from context/BRAND-CONTEXT.template.md and context/CLIENT-CONTEXT.template.md.
- Known delivery channel constraints and review criteria.
Safety/authority
- No invented constraints, personas, or performance outcomes.
- Mark unresolved requirements with placeholders like [confirm brand asset].
- Output brief draft only; no direct generation commitment.
Workflow
- Parse intent, audience, and desired outcomes from raw prompt.
- Normalize into brief sections: goals, constraints, tone, deliverables, acceptance tests.
- Identify ambiguities and ask clarifying questions.
- Provide final structured brief plus optional prompt scaffold.
Output format
- Normalized brief
- Assumptions/unknowns register
- Clarification questions
- Optional prompt scaffold
Quality checks
- Brief resolves ambiguity while preserving original intent.
- Unknowns and assumptions are explicit before downstream use.
Related skills
creative-brief-generator, ai-content-pipeline-builder, web-design-brief-builder