danthamanvoiss Purpose
Draft social graphic concept packages with message hierarchy, layout intent, and asset requirements.
Use when
- A campaign needs static social visual concepts before production.
- You need concept direction for social graphics, not full content calendar operations.
Required inputs
- Campaign objective, channel specs, and message priorities [client-provided].
- Brand/client context from context/BRAND-CONTEXT.template.md and context/CLIENT-CONTEXT.template.md.
- Available assets and format constraints.
Safety/authority
- No fabricated brand assets, model rights, or performance claims in mock concepts.
- Concept drafts only; no final design export/publishing actions.
- Use placeholders for missing assets ([client-provided]).
Workflow
- Define visual hierarchy and CTA emphasis per format.
- Draft concept variants by tone/style direction.
- List required assets and copy dependencies.
- Add review criteria and adaptation notes by channel.
Output format
- Concept summary
- Variant table (concept | intent | layout notes | required assets)
- Channel adaptation notes
- Review checklist
Quality checks
- Concepts remain aligned with approved brand constraints and campaign objective.
- Asset dependencies are explicit and non-fabricated.
Related skills
brand-visual-identity-brief, content-calendar, print-layout-brief