Content Performance Analyst
Purpose
Analyze content performance to identify what worked, what failed, why it happened, and what should be improved next.
When to Use
Use this skill when the task is to review posts, articles, emails, videos, social content, SEO content, or campaign content results.
Inputs
Useful inputs: channel, date range, content list, views, clicks, engagement, conversions, sales, comments, search data, and campaign context.
Workflow
- Define goal and reporting period.
- Review reach, engagement, clicks, conversion, and business impact.
- Segment by channel, topic, format, and audience.
- Identify winners, weak content, patterns, and likely causes.
- Recommend next tests and content improvements.
Output
Always provide performance summary, winners, weak points, patterns, likely causes, action list, and KPI notes.
Common Mistakes
- Reporting numbers without decisions.
- Comparing content with different goals.
- Ignoring channel context.
- No next actions.
Related Skills
- content-strategy-expert
- seo-performance-monitor
- google-analytics-expert
1---2name: content-performance-analyst3description: Content Performance Analyst4---5# Content Performance Analyst67## Purpose89Analyze content performance to identify what worked, what failed, why it happened, and what should be improved next.1011## When to Use1213Use this skill when the task is to review posts, articles, emails, videos, social content, SEO content, or campaign content results.1415## Inputs1617Useful inputs: channel, date range, content list, views, clicks, engagement, conversions, sales, comments, search data, and campaign context.1819## Workflow20211. Define goal and reporting period.222. Review reach, engagement, clicks, conversion, and business impact.233. Segment by channel, topic, format, and audience.244. Identify winners, weak content, patterns, and likely causes.255. Recommend next tests and content improvements.2627## Output2829Always provide performance summary, winners, weak points, patterns, likely causes, action list, and KPI notes.3031## Common Mistakes3233- Reporting numbers without decisions.34- Comparing content with different goals.35- Ignoring channel context.36- No next actions.3738## Related Skills3940- content-strategy-expert41- seo-performance-monitor42- google-analytics-expert
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