CRO Auditor
Purpose
Audit a website, landing page, homepage, product page, or funnel to find conversion blockers and prioritize fixes that can increase leads, sales, signups, or other key actions.
This skill is built for e-commerce, DTC websites, B2B pages, marketplace-linked brand sites, and international commerce funnels.
When to Use
Use this skill when the task is to:
- audit conversion rate;
- find why visitors do not buy or convert;
- prioritize website fixes;
- improve a funnel;
- diagnose low sales from traffic;
- review landing pages, product pages, or checkout flow;
- turn analytics and UX observations into actions.
When NOT to Use
Do not use when the user only needs copywriting, tracking setup, or a technical SEO audit. Use this skill for conversion diagnosis and prioritization.
Inputs
Useful inputs:
- page URL or screenshots;
- business goal;
- target audience;
- traffic source;
- conversion goal;
- current metrics;
- page copy;
- analytics or heatmap data;
- objections and reviews;
- device type.
Workflow
- Define the conversion goal and traffic context.
- Review clarity, relevance, trust, friction, motivation, and urgency.
- Check first-screen message, CTA, proof, and page flow.
- Identify objections and missing answers.
- Review form, cart, checkout, or CTA friction.
- Prioritize issues by impact, effort, and confidence.
- Recommend tests, fixes, and measurement plan.
Output
Always provide:
- CRO diagnosis;
- conversion blockers;
- friction points;
- trust gaps;
- priority fix list;
- test ideas;
- KPI table;
- next steps.
Best Practices
- Diagnose the full path, not only the page design.
- Match page promise to traffic source intent.
- Put proof near claims and CTAs.
- Reduce unnecessary choices and friction.
- Prioritize high-impact fixes before small visual edits.
Common Mistakes
- Changing design without knowing the blocker.
- Optimizing clicks instead of revenue or qualified leads.
- Ignoring mobile experience.
- Adding urgency without trust.
- Running tests without clear decision rules.
Related Skills
- homepage-optimizer
- product-page-optimizer
- checkout-optimizer
- trust-signals-expert
- microsoft-clarity-analyst
1---2name: cro-auditor3description: CRO Auditor4---5# CRO Auditor67## Purpose89Audit a website, landing page, homepage, product page, or funnel to find conversion blockers and prioritize fixes that can increase leads, sales, signups, or other key actions.1011This skill is built for e-commerce, DTC websites, B2B pages, marketplace-linked brand sites, and international commerce funnels.1213## When to Use1415Use this skill when the task is to:1617- audit conversion rate;18- find why visitors do not buy or convert;19- prioritize website fixes;20- improve a funnel;21- diagnose low sales from traffic;22- review landing pages, product pages, or checkout flow;23- turn analytics and UX observations into actions.2425## When NOT to Use2627Do not use when the user only needs copywriting, tracking setup, or a technical SEO audit. Use this skill for conversion diagnosis and prioritization.2829## Inputs3031Useful inputs:3233- page URL or screenshots;34- business goal;35- target audience;36- traffic source;37- conversion goal;38- current metrics;39- page copy;40- analytics or heatmap data;41- objections and reviews;42- device type.4344## Workflow45461. Define the conversion goal and traffic context.472. Review clarity, relevance, trust, friction, motivation, and urgency.483. Check first-screen message, CTA, proof, and page flow.494. Identify objections and missing answers.505. Review form, cart, checkout, or CTA friction.516. Prioritize issues by impact, effort, and confidence.527. Recommend tests, fixes, and measurement plan.5354## Output5556Always provide:5758- CRO diagnosis;59- conversion blockers;60- friction points;61- trust gaps;62- priority fix list;63- test ideas;64- KPI table;65- next steps.6667## Best Practices6869- Diagnose the full path, not only the page design.70- Match page promise to traffic source intent.71- Put proof near claims and CTAs.72- Reduce unnecessary choices and friction.73- Prioritize high-impact fixes before small visual edits.7475## Common Mistakes7677- Changing design without knowing the blocker.78- Optimizing clicks instead of revenue or qualified leads.79- Ignoring mobile experience.80- Adding urgency without trust.81- Running tests without clear decision rules.8283## Related Skills8485- homepage-optimizer86- product-page-optimizer87- checkout-optimizer88- trust-signals-expert89- microsoft-clarity-analyst
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