Distributor Evaluation Expert
Purpose
Evaluate potential distributors before giving pricing, samples, territory, or exclusivity.
When to Use
Use this skill when comparing distributors, importers, agents, or local partners.
Inputs
Useful inputs: country, channel, company profile, portfolio, coverage, team, warehouse, retail access, financial notes, references, and requested terms.
Workflow
- Define target channel and market role.
- Review portfolio, coverage, team, and category fit.
- Check operational ability and reputation.
- Identify risks and missing proof.
- Recommend accept, reject, or test stage.
Output
Always provide evaluation table, fit score, risks, missing information, recommended stage, and next steps.
Common Mistakes
- Granting exclusivity too early.
- Ignoring channel fit.
- No performance criteria.
- No trial period.
Related Skills
- distributor-onboarding-planner
- distributor-performance-reviewer
- trade-terms-negotiator