dasexperten Ecommerce Funnel Analyst
Purpose
Analyze ecommerce funnel performance from traffic to product view, cart, checkout, purchase, revenue, and repeat purchase.
When to Use
Use this skill when diagnosing low sales, high drop-off, weak conversion, cart issues, checkout issues, or traffic quality problems.
Inputs
Useful inputs: date range, traffic source, sessions, product views, cart adds, checkout starts, purchases, revenue, device, country, and page data.
Workflow
- Define funnel goal and period.
- Map funnel steps and conversion rates.
- Segment by traffic source, device, country, and product.
- Identify biggest drop-off and likely cause.
- Recommend tests and fixes.
Output
Always provide funnel summary, drop-off points, segment insights, likely causes, fix list, and next actions.
Common Mistakes
- Looking only at purchases.
- No segment view.
- Ignoring traffic quality.
- No fix priority.
Related Skills
- google-analytics-expert
- cro-auditor
- checkout-optimizer