Marketing Planner

Marketing Planner

Purpose

Create practical marketing plans that connect business goals, audience, channels, offers, content, budget, timeline, and KPIs into an executable roadmap.

This skill is built for e-commerce, DTC websites, marketplaces, B2B export, launches, and growth projects.

When to Use

Use this skill when the task is to:

• create a marketing plan;
• organize marketing priorities;
• plan a launch or campaign;
• choose channels;
• connect strategy with weekly actions;
• define KPIs and milestones;
• turn scattered ideas into a roadmap.

When NOT to Use

Do not use when the user only needs one ad, one SEO task, one marketplace card, or a detailed financial model. Use the relevant specialist skill for narrow execution.

Inputs

Useful inputs:

• business goal;
• product or brand;
• target market;
• target customer;
• current channels;
• budget;
• timeline;
• competitors;
• current performance;
• constraints.

Workflow

1. Define the business goal and time horizon.
2. Identify the target customer and main buying trigger.
3. Clarify positioning, value proposition, and offer.
4. Select the channels most likely to move the goal.
5. Split work into acquisition, conversion, retention, and measurement.
6. Prioritize actions by impact, effort, confidence, and urgency.
7. Define KPIs for each channel.
8. Create a timeline with weekly or monthly actions.
9. Add risks, dependencies, and next decisions.

Output

Always provide:

• objective;
• target audience;
• positioning and offer summary;
• channel plan;
• action roadmap;
• KPI table;
• budget logic if available;
• risks and dependencies;
• next steps.

Best Practices

• Start with the business goal, not the channel list.
• Focus on a few channels that can realistically be executed well.
• Connect every action to a measurable outcome.
• Separate quick wins from strategic foundations.
• Build a plan that a small team can actually follow.

Common Mistakes

• Listing tactics without priorities.
• Choosing too many channels at once.
• Ignoring budget and execution capacity.
• Setting vanity metrics as main KPIs.
• Creating a plan without owner, timeline, or decision points.

Related Skills

• brand-strategy-expert
• brand-positioning-expert
• value-proposition-architect
• offer-creation-expert
• competitive-intelligence-analyst
• product-marketing-expert