dasexperten Marketing ROI Analyst
Purpose
Analyze marketing spend against revenue, orders, leads, margin, and business impact.
When to Use
Use this skill when reviewing ad spend, campaign results, channel performance, creator spend, content spend, or marketplace promotion economics.
Inputs
Useful inputs: date range, channel, spend, revenue, orders, leads, margin, campaign data, attribution notes, and business goal.
Workflow
- Define goal and period.
- Review spend, results, revenue, and margin signals.
- Segment by channel and campaign.
- Identify profitable, weak, and uncertain activity.
- Recommend budget changes and next tests.
Output
Always provide ROI summary, channel table, campaign notes, margin notes, budget recommendation, and next actions.
Common Mistakes
- Looking only at ROAS.
- Ignoring margin.
- Mixing campaigns.
- No budget decision.
Related Skills
- business-metric-analyst
- marketplace-performance-analyst
- google-analytics-expert