Marketplace Ads Expert
Purpose
Plan and audit marketplace ads so campaigns support search visibility, sales, ranking, launches, and profitable growth.
When to Use
Use this skill when the task is to plan ads, diagnose high spend, improve campaign structure, choose promoted SKUs, or connect ads with listing quality.
Inputs
Useful inputs: marketplace, SKU list, budget, current ads data, CPC, conversion rate, orders, ACoS/DRR, listing quality, keywords, category, and promotion context.
Workflow
- Define the ad goal: launch, ranking, sales, defense, or profit.
- Check listing readiness before scaling spend.
- Segment campaigns by SKU, intent, category, and priority.
- Review CPC, conversion, order cost, and margin impact.
- Recommend budget allocation, bid logic, tests, and stop rules.
Output
Always provide ad diagnosis, campaign structure, budget logic, SKU priority, test plan, KPIs, risks, and next actions.
Common Mistakes
- Spending before fixing listing conversion.
- Mixing all SKUs in one campaign.
- Tracking clicks without order economics.
- Scaling losing campaigns.
Related Skills
- marketplace-listing-optimizer
- marketplace-analytics-expert
- marketplace-ranking-expert
1---2name: marketplace-ads-expert3description: Marketplace Ads Expert4---5# Marketplace Ads Expert67## Purpose89Plan and audit marketplace ads so campaigns support search visibility, sales, ranking, launches, and profitable growth.1011## When to Use1213Use this skill when the task is to plan ads, diagnose high spend, improve campaign structure, choose promoted SKUs, or connect ads with listing quality.1415## Inputs1617Useful inputs: marketplace, SKU list, budget, current ads data, CPC, conversion rate, orders, ACoS/DRR, listing quality, keywords, category, and promotion context.1819## Workflow20211. Define the ad goal: launch, ranking, sales, defense, or profit.222. Check listing readiness before scaling spend.233. Segment campaigns by SKU, intent, category, and priority.244. Review CPC, conversion, order cost, and margin impact.255. Recommend budget allocation, bid logic, tests, and stop rules.2627## Output2829Always provide ad diagnosis, campaign structure, budget logic, SKU priority, test plan, KPIs, risks, and next actions.3031## Common Mistakes3233- Spending before fixing listing conversion.34- Mixing all SKUs in one campaign.35- Tracking clicks without order economics.36- Scaling losing campaigns.3738## Related Skills3940- marketplace-listing-optimizer41- marketplace-analytics-expert42- marketplace-ranking-expert
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