Marketplace Analytics Expert
Purpose
Analyze marketplace performance data to identify what is driving or blocking sales: impressions, clicks, conversion, orders, revenue, ads, stock, price, reviews, and ranking.
When to Use
Use this skill when the task is to diagnose marketplace performance, compare SKUs, review funnel metrics, or decide what to fix next.
Inputs
Useful inputs: marketplace, date range, SKU data, impressions, clicks, CTR, conversion, orders, revenue, ad spend, stock, price, reviews, and ranking data.
Workflow
- Define business question and date range.
- Review traffic, conversion, orders, revenue, ads, and stock signals.
- Segment by SKU, category, campaign, and period.
- Identify bottleneck: visibility, clickability, conversion, price, stock, reviews, or ads.
- Recommend prioritized actions and KPIs.
Output
Always provide performance diagnosis, bottleneck summary, SKU insights, channel or campaign notes, priority actions, and KPI table.
Common Mistakes
- Looking only at revenue.
- Ignoring stockouts.
- Mixing ads and organic without context.
- Ignoring conversion rate.
- Not segmenting by SKU.
Related Skills
- marketplace-ads-expert
- marketplace-ranking-expert
- marketplace-pricing-expert
1---2name: marketplace-analytics-expert3description: Marketplace Analytics Expert4---5# Marketplace Analytics Expert67## Purpose89Analyze marketplace performance data to identify what is driving or blocking sales: impressions, clicks, conversion, orders, revenue, ads, stock, price, reviews, and ranking.1011## When to Use1213Use this skill when the task is to diagnose marketplace performance, compare SKUs, review funnel metrics, or decide what to fix next.1415## Inputs1617Useful inputs: marketplace, date range, SKU data, impressions, clicks, CTR, conversion, orders, revenue, ad spend, stock, price, reviews, and ranking data.1819## Workflow20211. Define business question and date range.222. Review traffic, conversion, orders, revenue, ads, and stock signals.233. Segment by SKU, category, campaign, and period.244. Identify bottleneck: visibility, clickability, conversion, price, stock, reviews, or ads.255. Recommend prioritized actions and KPIs.2627## Output2829Always provide performance diagnosis, bottleneck summary, SKU insights, channel or campaign notes, priority actions, and KPI table.3031## Common Mistakes3233- Looking only at revenue.34- Ignoring stockouts.35- Mixing ads and organic without context.36- Ignoring conversion rate.37- Not segmenting by SKU.3839## Related Skills4041- marketplace-ads-expert42- marketplace-ranking-expert43- marketplace-pricing-expert
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