Marketplace Pricing Expert
Purpose
Plan marketplace pricing that balances competitiveness, margin, promotions, platform fees, logistics, discounts, and perceived value.
When to Use
Use this skill when the task is to review price, plan discounts, compare competitor prices, protect margin, or prepare promotional pricing.
Inputs
Useful inputs: marketplace, product, current price, cost, commission, logistics cost, competitor prices, promotion calendar, target margin, and sales goal.
Workflow
- Define pricing goal: margin, volume, ranking, launch, or promotion.
- Review costs, commissions, logistics, and discount mechanics.
- Compare competitor price ladders and perceived value.
- Identify pricing risks and guardrails.
- Recommend base price, promo price, bundle logic, and test plan.
Output
Always provide pricing diagnosis, competitor context, margin notes, base price logic, promotion guardrails, risks, and next actions.
Common Mistakes
- Discounting without margin guardrails.
- Copying competitor prices without value context.
- Ignoring marketplace fees and logistics.
- Running promotions without stop rules.
Related Skills
- marketplace-promotion-planner
- marketplace-competitor-analyst
- pricing-strategy-expert
1---2name: marketplace-pricing-expert3description: Marketplace Pricing Expert4---5# Marketplace Pricing Expert67## Purpose89Plan marketplace pricing that balances competitiveness, margin, promotions, platform fees, logistics, discounts, and perceived value.1011## When to Use1213Use this skill when the task is to review price, plan discounts, compare competitor prices, protect margin, or prepare promotional pricing.1415## Inputs1617Useful inputs: marketplace, product, current price, cost, commission, logistics cost, competitor prices, promotion calendar, target margin, and sales goal.1819## Workflow20211. Define pricing goal: margin, volume, ranking, launch, or promotion.222. Review costs, commissions, logistics, and discount mechanics.233. Compare competitor price ladders and perceived value.244. Identify pricing risks and guardrails.255. Recommend base price, promo price, bundle logic, and test plan.2627## Output2829Always provide pricing diagnosis, competitor context, margin notes, base price logic, promotion guardrails, risks, and next actions.3031## Common Mistakes3233- Discounting without margin guardrails.34- Copying competitor prices without value context.35- Ignoring marketplace fees and logistics.36- Running promotions without stop rules.3738## Related Skills3940- marketplace-promotion-planner41- marketplace-competitor-analyst42- pricing-strategy-expert
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