Search Campaign Query Optimizer
Purpose
Improve Google Search campaigns by aligning search terms, keywords, match types, ads, landing pages, and negative keywords with profitable intent.
When to Use
Use this skill when search campaigns have irrelevant traffic, weak CTR, rising CPA, expensive queries, poor lead quality, or unclear brand versus non-brand performance.
Inputs
Useful inputs: search-term report, keywords, match types, negatives, ads, landing pages, spend, clicks, conversions, conversion value, CPA, ROAS, and impression share.
Workflow
- Separate brand, competitor, category, problem, product, and informational intent.
- Review search terms by spend, conversion quality, CPA, value, and business relevance.
- Add negatives for clearly irrelevant intent without blocking valuable discovery.
- Move strong queries into deliberate keyword and ad-group structures when useful.
- Align ads and landing pages with each intent group.
- Review match types, bidding, and budget after query quality is improved.
Output
Always provide query diagnosis, intent groups, negative-keyword candidates, expansion terms, structure changes, ad and landing-page notes, and next actions.
Common Mistakes
- Adding negatives based only on zero conversions with too little data.
- Mixing brand and generic campaigns in one performance conclusion.
- Treating keyword reports as search-term reports.
- Sending all intents to the same landing page.
Related Skills
- google-ads-cpc-quality-score-optimizer
- google-ads-cpa-optimizer
- google-ads-roas-optimizer
- landing-page-builder
1---2name: search-campaign-query-optimizer3description: Search Campaign Query Optimizer4---5# Search Campaign Query Optimizer67## Purpose89Improve Google Search campaigns by aligning search terms, keywords, match types, ads, landing pages, and negative keywords with profitable intent.1011## When to Use1213Use this skill when search campaigns have irrelevant traffic, weak CTR, rising CPA, expensive queries, poor lead quality, or unclear brand versus non-brand performance.1415## Inputs1617Useful inputs: search-term report, keywords, match types, negatives, ads, landing pages, spend, clicks, conversions, conversion value, CPA, ROAS, and impression share.1819## Workflow20211. Separate brand, competitor, category, problem, product, and informational intent.222. Review search terms by spend, conversion quality, CPA, value, and business relevance.233. Add negatives for clearly irrelevant intent without blocking valuable discovery.244. Move strong queries into deliberate keyword and ad-group structures when useful.255. Align ads and landing pages with each intent group.266. Review match types, bidding, and budget after query quality is improved.2728## Output2930Always provide query diagnosis, intent groups, negative-keyword candidates, expansion terms, structure changes, ad and landing-page notes, and next actions.3132## Common Mistakes3334- Adding negatives based only on zero conversions with too little data.35- Mixing brand and generic campaigns in one performance conclusion.36- Treating keyword reports as search-term reports.37- Sending all intents to the same landing page.3839## Related Skills4041- google-ads-cpc-quality-score-optimizer42- google-ads-cpa-optimizer43- google-ads-roas-optimizer44- landing-page-builder
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