Wildberries Unit Economics Monitor
Purpose
Review Wildberries SKU economics so price, commission, logistics, storage, ads, discounts, returns, and margin are visible before decisions.
When to Use
Use this skill when checking WB profitability, promo safety, ad spend, price changes, stock decisions, or SKU performance.
Inputs
Useful inputs: SKU, price, cost, commission, logistics, storage, ad spend, discounts, returns, tax notes, orders, and revenue.
Workflow
- Collect revenue, cost, fees, logistics, ads, discounts, and returns.
- Calculate contribution margin and risky cost drivers.
- Compare base and promo scenarios.
- Recommend price, budget, stock, or promo actions.
Output
Always provide economics diagnosis, margin table, risk drivers, promo scenario, and next actions.
Common Mistakes
- Looking only at revenue.
- Ignoring returns and storage.
- Running promo without margin check.
- Mixing SKU economics.
Related Skills
- marketplace-pricing-expert
- marketplace-analytics-expert
- wildberries-ads-promo-manager
1---2name: wildberries-unit-economics-monitor3description: Wildberries Unit Economics Monitor4---5# Wildberries Unit Economics Monitor67## Purpose89Review Wildberries SKU economics so price, commission, logistics, storage, ads, discounts, returns, and margin are visible before decisions.1011## When to Use1213Use this skill when checking WB profitability, promo safety, ad spend, price changes, stock decisions, or SKU performance.1415## Inputs1617Useful inputs: SKU, price, cost, commission, logistics, storage, ad spend, discounts, returns, tax notes, orders, and revenue.1819## Workflow20211. Collect revenue, cost, fees, logistics, ads, discounts, and returns.222. Calculate contribution margin and risky cost drivers.233. Compare base and promo scenarios.244. Recommend price, budget, stock, or promo actions.2526## Output2728Always provide economics diagnosis, margin table, risk drivers, promo scenario, and next actions.2930## Common Mistakes3132- Looking only at revenue.33- Ignoring returns and storage.34- Running promo without margin check.35- Mixing SKU economics.3637## Related Skills3839- marketplace-pricing-expert40- marketplace-analytics-expert41- wildberries-ads-promo-manager
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