Apply this whenever you write or edit prose, or when the user asks you to check, review, tighten, or improve a document.
Aim
Make the writing read the way a thoughtful person would actually write it: clear intent, accurate claims, a steady voice, no wasted words. Improve towards that, and leave alone anything that already reaches it.
Cut or fix
- Clichés, stock phrases, purple prose, and stacked metaphors. Keep at most one image, and only where it earns its place.
- Padding and throat-clearing ("It's important to note...", "When it comes to...").
- Empty intensifiers ("very", "really", "truly") and weak adverbs. Prefer a stronger verb.
- Hedging, over-qualifying, restated points, and passive voice where the active is clearer.
- Em-dashes (—): replace every one. Use a full stop and a new sentence, a colon and a space, or a comma and a space, whichever fits the join. If none of those reads right, rephrase the sentence in plain English and spell the meaning out.
- The self-describing words "genuine", "real", and "honest". These qualities are assumed of everything written, so the word states nothing new: drop it, or recast the phrase so the point stands on its own.
- Rhetorical contrast framing: "It's not X, it's Y", "It's not about A, it's about B", "not just... but...". State the point directly rather than setting up a foil to knock down.
- AI tells: a rule-of-three in every sentence, "let's dive in", "whether you're A or B", words like "elevate", "unlock", "leverage", "delve", "robust", and "seamless", moralising sign-off sentences, and heavy bold or emoji.
Protect (never change)
- Facts, figures, names, dates, prices, URLs, and email addresses.
[PLACEHOLDERS], links, code blocks, and document structure: headings, lists, tables, and frontmatter.- The author's voice and intended tone.
- British English spelling and conventions.
How to run
- Given a file, read it and edit it in place. Make the smallest changes that fix real problems. Do not rewrite wholesale or change meaning.
- Writing something new, hold to the same standard as you draft.
- Where a change might alter meaning or fact, leave it and flag it.
- Finish with a short note of what you changed and why, and anything left for the author to decide.