Crosspost

Crosspost

Adapt one piece of source content into platform-native drafts for multiple platforms. This skill produces the drafts and a suggested posting order — actual publishing is done by the user.

When to Activate

• User wants content drafted for multiple platforms
• Announcements, launches, or updates going out across social media
• Repurposing a post from one platform to others
• Repurposing articles, podcasts, demos, or docs into social content
• Scripting short-form video or YouTube versions of existing content
• User says "crosspost", "post everywhere", "share on all platforms", or "distribute this"

Core Rules

1. Never draft identical content cross-platform. Each platform gets a native adaptation.
2. Primary platform first. Draft the main platform's version first, then adapt for others.
3. Respect platform conventions. Length limits, formatting, link handling all differ.
4. One idea per post. If the source content has multiple ideas, split across posts.
5. Attribution matters. If crossposting someone else's content, credit the source.
6. Hooks matter more than summaries. Use specifics over slogans; keep the ask small and clear.

Platform Specifications

Text platforms:

Video and long-form targets (TikTok/short video, YouTube, newsletter) have no hard character limits — their adaptation notes are in Step 3.

Workflow

Step 1: Create Source Content

Start with the core idea:

• Identify the single core message
• Determine the primary platform (where the audience is biggest)
• Draft the primary platform version first

Before drafting, clarify if not obvious from context:

• Source asset: what are we adapting from (article, video, demo, memo, launch doc)
• Audience: builders, investors, customers, operators, or general audience
• Goal: awareness, conversion, recruiting, authority, launch support, or engagement

Step 2: Identify Target Platforms

Ask the user or determine from context:

• Which platforms to target
• Priority order (primary gets the best version)
• Any platform-specific requirements (e.g., LinkedIn needs professional tone)

Step 3: Adapt Per Platform

For each target platform, transform the content:

X adaptation:

• Open with a hook, not a summary
• Cut to the core insight fast
• Keep links out of main body when possible
• Use thread format for longer content

LinkedIn adaptation:

• Strong first line (visible before "see more")
• Short paragraphs with line breaks
• Frame around lessons, results, or professional takeaways
• More explicit context than X (LinkedIn audience needs framing)

Threads adaptation:

• Conversational, casual tone
• Shorter than LinkedIn, less compressed than X
• Visual-first if possible

Bluesky adaptation:

• Direct and concise (300 char limit)
• Community-oriented tone
• Use feeds/lists for topic targeting instead of hashtags

TikTok / short video adaptation:

• First 3 seconds must interrupt attention
• Script around visuals, not just narration
• One demo, one claim, one CTA

YouTube adaptation:

• Show the result early
• Structure by chapter
• Refresh the visual every 20-30 seconds

Newsletter adaptation:

• Deliver one clear lens, not a bundle of unrelated items
• Make section titles skimmable
• Keep the opening paragraph doing real work

Step 4: Deliver Drafts and Posting Order

Hand the user the full set of platform versions, plus a suggested rollout:

• Primary platform first, then secondary platforms
• Stagger timing (not all at once — 30-60 min gaps)
• Include cross-platform references where appropriate ("longer thread on X" etc.)
• Note any missing inputs needed before publishing (links, media, handles)

This skill does not post. Publishing to each platform is the user's step.

Repurposing Cascade

When adapting a larger source asset (article, podcast, demo, launch doc) into a multi-platform campaign, follow this cascade:

1. Anchor asset — start from the article, video, demo, memo, or launch doc
2. Extract 3-7 atomic ideas — each stands alone as one post
3. Write platform-native variants — apply the Step 3 adaptations per idea
4. Trim repetition across outputs — no duplicated copy across platforms unless requested
5. Align CTAs with platform intent — the ask on LinkedIn differs from the ask on X or in a newsletter

When asked for a full campaign, return: the core angle, platform-specific drafts, optional posting order, optional CTA variants, and any missing inputs needed before publishing.

Content Adaptation Examples

Source: Product Launch

X version:

We just shipped [feature].

[One specific thing it does that's impressive]

[Link]

LinkedIn version:

Excited to share: we just launched [feature] at [Company].

Here's why it matters:

[2-3 short paragraphs with context]

[Takeaway for the audience]

[Link]

Threads version:

just shipped something cool — [feature]

[casual explanation of what it does]

link in bio

Source: Technical Insight

X version:

TIL: [specific technical insight]

[Why it matters in one sentence]

LinkedIn version:

A pattern I've been using that's made a real difference:

[Technical insight with professional framing]

[How it applies to teams/orgs]

#relevantHashtag

Quality Gate

Before delivering drafts:

• Each platform version reads naturally for that platform
• No identical content across platforms
• Length limits respected
• Hooks are strong and specific — no generic hype language
• Links work and are placed appropriately
• Tone matches platform conventions
• CTA matches the content and audience
• Media is sized correctly for each platform