Demerzels-lab SKILL.md - DM Outreach
Purpose
Draft Instagram DMs for qualified leads. Ben sends manually.
Model to Use
sonnet for drafting (quality matters)
IMPORTANT: Skynet Does NOT Send DMs
Skynet only:
- Drafts personalized DMs
- Saves drafts to file
- Provides Instagram profile links
- Ben manually sends via Instagram app
Why: Instagram detects automation and bans accounts.
DM Strategy
Week 1 (Feb 4-9): Heavy DMs
- 25-35 DMs per day
- Focus on Priority A leads first
- Morning batch + afternoon batch
Week 2+: Maintenance
- 15-25 DMs per day
- Mix new leads + follow-ups
DM Templates
First Touch (Short)
Hey {{name}}!
Your products look great but noticed {{visual_issue}} on your product pages.
I help {{niche}} brands upgrade their visuals in 72h using existing photos.
Want a quick 60-sec audit of your {{product}} page?
First Touch (Specific)
Hey {{name}}!
Just checked {{brand_name}} — love the {{product}}.
A cleaner hero image + consistent gallery would really make it pop. I can show you what that'd look like with a free 1-image concept.
Interested?
Follow-up (Day 3)
Hey {{name}} — circling back!
Still happy to do that quick visual audit for {{brand_name}} if you're interested. Takes me 60 seconds to record. 🎥
Follow-up (Day 7 - Last)
Last ping! If product visuals aren't a focus right now, totally get it.
If you have a launch coming up and need quick turnaround, I'm here. ✌️
Output Format
Save to workspace/dm-drafts-YYYY-MM-DD.csv:
ig_handle,brand_name,dm_text,dm_type,profile_link
@brandname,Brand Name,"Hey...",first_touch,https://instagram.com/brandname
Batching
- Draft 10-15 DMs at a time
- Group by niche for efficiency
- Save all drafts before moving on
Quality Rules
- Max 50 words
- Conversational tone (not salesy)
- One clear CTA
- No links in first DM (Instagram flags)
- No "I" at the start
- Use emojis sparingly (1-2 max)