How do I install the Meta Ads skill?

Run npx skillmds@latest add demerzels-lab/meta-ads in your terminal (requires Node.js), paste this page's agent-chat prompt into Claude, Cursor, or any MCP-connected agent, or download the SKILL.md file and copy it into your agent's skills directory.

What does the Meta Ads skill do?

Meta Ads API It is listed under Integrations & APIs on SkillMD.

Is Meta Ads safe to use?

This skill has not completed SkillMD's automated safety review yet. SkillMD never runs a skill's scripts for you; review the SKILL.md before installing.

Which AI agents work with Meta Ads?

This skill is tagged as working with Claude Code, Claude.ai, OpenAI Codex. SKILL.md is an open format, so most agents that read a skills directory can load it too.

Is Meta Ads free to use?

Yes. Installing skills from SkillMD is free, and the skill stays under its author's original license.

Who published Meta Ads?

Demerzels-lab (@demerzels-lab) published this skill. Their other Agent Skills are listed on their SkillMD profile.

Meta Ads by demerzels-lab — Agent Skill

Name: Meta Ads
Author: Demerzels-lab

Meta Ads API

Description

Full read/write integration with Meta (Facebook) Ads API for managing campaigns, ad sets, ads, and accessing performance insights/metrics.

Setup

Environment Variables

META_ACCESS_TOKEN - Meta access token (User Access Token or System User Token)
META_AD_ACCOUNT_ID - Your ad account ID (numeric, without act_ prefix)

Required Permissions

ads_read - Read access to ads data
ads_management - Create, edit, and delete ads

Token Types

User Access Token

Short-lived: ~2 hours
Can be extended to 60-90 days
Obtained via OAuth flow or Graph API Explorer

System User Token

No expiration
Recommended for production/automated access
Created in Business Manager

Authentication

All requests require the access token as a query parameter or header:

Authorization: Bearer $META_ACCESS_TOKEN
Content-Type: application/json

Or as query parameter:

?access_token=$META_ACCESS_TOKEN

API Reference

Base URL: https://graph.facebook.com/v25.0/

Important: Ad account IDs must be prefixed with act_ in API calls (e.g., act_123456789).

Ad Account

Get Ad Account Info

curl "https://graph.facebook.com/v25.0/act_$META_AD_ACCOUNT_ID?fields=name,account_status,currency,timezone_name,amount_spent" \
  -H "Authorization: Bearer $META_ACCESS_TOKEN"

Campaigns

List Campaigns

curl "https://graph.facebook.com/v25.0/act_$META_AD_ACCOUNT_ID/campaigns?fields=id,name,status,objective,daily_budget,lifetime_budget,created_time" \
  -H "Authorization: Bearer $META_ACCESS_TOKEN"

Get Single Campaign

curl "https://graph.facebook.com/v25.0/{CAMPAIGN_ID}?fields=id,name,status,objective,daily_budget,lifetime_budget,created_time,updated_time" \
  -H "Authorization: Bearer $META_ACCESS_TOKEN"

Create Campaign

curl -X POST "https://graph.facebook.com/v25.0/act_$META_AD_ACCOUNT_ID/campaigns" \
  -H "Authorization: Bearer $META_ACCESS_TOKEN" \
  -H "Content-Type: application/json" \
  -d '{
    "name": "My Campaign",
    "objective": "OUTCOME_TRAFFIC",
    "status": "PAUSED",
    "special_ad_categories": []
  }'

Update Campaign

curl -X POST "https://graph.facebook.com/v25.0/{CAMPAIGN_ID}" \
  -H "Authorization: Bearer $META_ACCESS_TOKEN" \
  -H "Content-Type: application/json" \
  -d '{
    "name": "Updated Campaign Name",
    "status": "ACTIVE"
  }'

Pause Campaign

curl -X POST "https://graph.facebook.com/v25.0/{CAMPAIGN_ID}" \
  -H "Authorization: Bearer $META_ACCESS_TOKEN" \
  -H "Content-Type: application/json" \
  -d '{
    "status": "PAUSED"
  }'

Delete Campaign

curl -X DELETE "https://graph.facebook.com/v25.0/{CAMPAIGN_ID}" \
  -H "Authorization: Bearer $META_ACCESS_TOKEN"

Ad Sets

List Ad Sets

curl "https://graph.facebook.com/v25.0/act_$META_AD_ACCOUNT_ID/adsets?fields=id,name,status,campaign_id,daily_budget,lifetime_budget,targeting,optimization_goal" \
  -H "Authorization: Bearer $META_ACCESS_TOKEN"

Get Single Ad Set

curl "https://graph.facebook.com/v25.0/{ADSET_ID}?fields=id,name,status,campaign_id,daily_budget,lifetime_budget,targeting,optimization_goal,bid_amount,billing_event" \
  -H "Authorization: Bearer $META_ACCESS_TOKEN"

Create Ad Set

curl -X POST "https://graph.facebook.com/v25.0/act_$META_AD_ACCOUNT_ID/adsets" \
  -H "Authorization: Bearer $META_ACCESS_TOKEN" \
  -H "Content-Type: application/json" \
  -d '{
    "name": "My Ad Set",
    "campaign_id": "{CAMPAIGN_ID}",
    "daily_budget": 5000,
    "billing_event": "IMPRESSIONS",
    "optimization_goal": "LINK_CLICKS",
    "bid_amount": 200,
    "targeting": {
      "geo_locations": {
        "countries": ["US"]
      },
      "age_min": 18,
      "age_max": 65
    },
    "status": "PAUSED"
  }'

Note: Budget values are in cents (e.g., 5000 = $50.00).

Update Ad Set

curl -X POST "https://graph.facebook.com/v25.0/{ADSET_ID}" \
  -H "Authorization: Bearer $META_ACCESS_TOKEN" \
  -H "Content-Type: application/json" \
  -d '{
    "name": "Updated Ad Set Name",
    "daily_budget": 10000,
    "status": "ACTIVE"
  }'

Pause Ad Set

curl -X POST "https://graph.facebook.com/v25.0/{ADSET_ID}" \
  -H "Authorization: Bearer $META_ACCESS_TOKEN" \
  -H "Content-Type: application/json" \
  -d '{
    "status": "PAUSED"
  }'

Delete Ad Set

curl -X DELETE "https://graph.facebook.com/v25.0/{ADSET_ID}" \
  -H "Authorization: Bearer $META_ACCESS_TOKEN"

List Ads

curl "https://graph.facebook.com/v25.0/act_$META_AD_ACCOUNT_ID/ads?fields=id,name,status,adset_id,campaign_id,creative,created_time" \
  -H "Authorization: Bearer $META_ACCESS_TOKEN"

Get Single Ad

curl "https://graph.facebook.com/v25.0/{AD_ID}?fields=id,name,status,adset_id,campaign_id,creative,tracking_specs,created_time,updated_time" \
  -H "Authorization: Bearer $META_ACCESS_TOKEN"

Create Ad

curl -X POST "https://graph.facebook.com/v25.0/act_$META_AD_ACCOUNT_ID/ads" \
  -H "Authorization: Bearer $META_ACCESS_TOKEN" \
  -H "Content-Type: application/json" \
  -d '{
    "name": "My Ad",
    "adset_id": "{ADSET_ID}",
    "creative": {
      "creative_id": "{CREATIVE_ID}"
    },
    "status": "PAUSED"
  }'

Create Ad with Inline Creative

curl -X POST "https://graph.facebook.com/v25.0/act_$META_AD_ACCOUNT_ID/ads" \
  -H "Authorization: Bearer $META_ACCESS_TOKEN" \
  -H "Content-Type: application/json" \
  -d '{
    "name": "My Ad",
    "adset_id": "{ADSET_ID}",
    "creative": {
      "object_story_spec": {
        "page_id": "{PAGE_ID}",
        "link_data": {
          "link": "https://example.com",
          "message": "Check out our website!",
          "name": "Example Site",
          "call_to_action": {
            "type": "LEARN_MORE"
          }
        }
      }
    },
    "status": "PAUSED"
  }'

Update Ad

curl -X POST "https://graph.facebook.com/v25.0/{AD_ID}" \
  -H "Authorization: Bearer $META_ACCESS_TOKEN" \
  -H "Content-Type: application/json" \
  -d '{
    "name": "Updated Ad Name",
    "status": "ACTIVE"
  }'

Pause Ad

curl -X POST "https://graph.facebook.com/v25.0/{AD_ID}" \
  -H "Authorization: Bearer $META_ACCESS_TOKEN" \
  -H "Content-Type: application/json" \
  -d '{
    "status": "PAUSED"
  }'

Delete Ad

curl -X DELETE "https://graph.facebook.com/v25.0/{AD_ID}" \
  -H "Authorization: Bearer $META_ACCESS_TOKEN"

Ad Creatives

List Ad Creatives

curl "https://graph.facebook.com/v25.0/act_$META_AD_ACCOUNT_ID/adcreatives?fields=id,name,object_story_spec,thumbnail_url" \
  -H "Authorization: Bearer $META_ACCESS_TOKEN"

Create Ad Creative

curl -X POST "https://graph.facebook.com/v25.0/act_$META_AD_ACCOUNT_ID/adcreatives" \
  -H "Authorization: Bearer $META_ACCESS_TOKEN" \
  -H "Content-Type: application/json" \
  -d '{
    "name": "My Creative",
    "object_story_spec": {
      "page_id": "{PAGE_ID}",
      "link_data": {
        "link": "https://example.com",
        "message": "Ad copy text here",
        "name": "Headline",
        "description": "Description text",
        "call_to_action": {
          "type": "SHOP_NOW"
        }
      }
    }
  }'

Insights (Performance Metrics)

Get Account-Level Insights

curl "https://graph.facebook.com/v25.0/act_$META_AD_ACCOUNT_ID/insights?fields=spend,impressions,clicks,reach,cpc,cpm,ctr&date_preset=last_30d" \
  -H "Authorization: Bearer $META_ACCESS_TOKEN"

Get Campaign Insights

curl "https://graph.facebook.com/v25.0/{CAMPAIGN_ID}/insights?fields=spend,impressions,clicks,reach,frequency,cpc,cpm,ctr,actions&date_preset=last_7d" \
  -H "Authorization: Bearer $META_ACCESS_TOKEN"

Get Ad Set Insights

curl "https://graph.facebook.com/v25.0/{ADSET_ID}/insights?fields=spend,impressions,clicks,reach,cpc,cpm,ctr,actions&date_preset=last_7d" \
  -H "Authorization: Bearer $META_ACCESS_TOKEN"

Get Ad Insights

curl "https://graph.facebook.com/v25.0/{AD_ID}/insights?fields=spend,impressions,clicks,reach,cpc,cpm,ctr,actions&date_preset=last_7d" \
  -H "Authorization: Bearer $META_ACCESS_TOKEN"

Get Insights with Custom Date Range

curl "https://graph.facebook.com/v25.0/act_$META_AD_ACCOUNT_ID/insights?fields=spend,impressions,clicks,cpc,cpm,ctr&time_range={\"since\":\"2026-01-01\",\"until\":\"2026-01-31\"}" \
  -H "Authorization: Bearer $META_ACCESS_TOKEN"

Get Insights with Breakdowns

curl "https://graph.facebook.com/v25.0/act_$META_AD_ACCOUNT_ID/insights?fields=spend,impressions,clicks,cpc&breakdowns=age,gender&date_preset=last_7d" \
  -H "Authorization: Bearer $META_ACCESS_TOKEN"

Get Insights by Day

curl "https://graph.facebook.com/v25.0/act_$META_AD_ACCOUNT_ID/insights?fields=spend,impressions,clicks&time_increment=1&date_preset=last_7d" \
  -H "Authorization: Bearer $META_ACCESS_TOKEN"

Get Insights with Attribution Window

curl "https://graph.facebook.com/v25.0/{CAMPAIGN_ID}/insights?fields=spend,actions,action_values&action_attribution_windows=[\"7d_click\",\"1d_view\"]&date_preset=last_7d" \
  -H "Authorization: Bearer $META_ACCESS_TOKEN"

Campaign Objectives

Objective	Description
`OUTCOME_AWARENESS`	Brand awareness and reach
`OUTCOME_ENGAGEMENT`	Post engagement, page likes, event responses
`OUTCOME_TRAFFIC`	Drive traffic to website or app
`OUTCOME_LEADS`	Lead generation
`OUTCOME_APP_PROMOTION`	App installs and engagement
`OUTCOME_SALES`	Conversions and catalog sales

Legacy objectives (still supported):

BRAND_AWARENESS, REACH, LINK_CLICKS, POST_ENGAGEMENT, VIDEO_VIEWS, LEAD_GENERATION, CONVERSIONS, APP_INSTALLS

Targeting Options

Geographic Targeting

{
  "geo_locations": {
    "countries": ["US", "CA"],
    "regions": [{"key": "4081"}],
    "cities": [{"key": "2420379", "radius": 25, "distance_unit": "mile"}],
    "zips": [{"key": "US:90210"}]
  }
}

Demographic Targeting

{
  "age_min": 25,
  "age_max": 54,
  "genders": [1, 2]
}

Gender values: 1 = Male, 2 = Female

Interest Targeting

{
  "flexible_spec": [{
    "interests": [{"id": "6003139266461", "name": "Technology"}]
  }]
}

Budget Types

Type	Description
`daily_budget`	Maximum spend per day (in cents)
`lifetime_budget`	Total budget for campaign/ad set duration (in cents)

Important: Budget values are in the smallest currency unit (cents for USD). Example: 5000 = $50.00

Status Values

Status	Description
`ACTIVE`	Currently running
`PAUSED`	Manually paused
`DELETED`	Soft deleted
`ARCHIVED`	Archived, not running

Available Metrics

Metric	Description
`spend`	Total amount spent
`impressions`	Number of times ads were shown
`clicks`	Number of clicks on ads
`reach`	Number of unique people who saw ads
`frequency`	Average number of times each person saw your ad
`cpc`	Cost per click
`cpm`	Cost per 1,000 impressions
`ctr`	Click-through rate (clicks / impressions)
`cpp`	Cost per 1,000 people reached
`actions`	Total actions (conversions) broken down by type
`action_values`	Value of conversions
`conversions`	Number of conversions
`cost_per_action_type`	Cost per action by type

Attribution Windows

Window	Description
`1d_click`	1-day click attribution
`7d_click`	7-day click attribution (default)
`28d_click`	28-day click attribution
`1d_view`	1-day view-through attribution

Note: As of January 2026, 7-day view (7d_view) and 28-day view (28d_view) attribution windows have been removed. Only 1d_view remains for view-through attribution.

Breakdowns

Breakdown	Description
`age`	Age ranges (18-24, 25-34, etc.)
`gender`	Male, Female, Unknown
`placement`	Where ad was shown (feed, stories, etc.)
`device_platform`	Device type (mobile, desktop)
`platform_position`	Position within platform
`publisher_platform`	Facebook, Instagram, Audience Network
`country`	Country of viewer
`region`	Region/state of viewer

Date Presets

Preset	Description
`today`	Today only
`yesterday`	Yesterday only
`this_month`	Current month
`last_month`	Previous month
`last_7d`	Last 7 days
`last_14d`	Last 14 days
`last_28d`	Last 28 days
`last_30d`	Last 30 days
`last_90d`	Last 90 days

Pagination

The API uses cursor-based pagination. Responses include a paging object with cursors.

{
  "data": [...],
  "paging": {
    "cursors": {
      "before": "abc123",
      "after": "xyz789"
    },
    "next": "https://graph.facebook.com/v25.0/..."
  }
}

To get the next page:

curl "https://graph.facebook.com/v25.0/act_$META_AD_ACCOUNT_ID/campaigns?fields=id,name&after={AFTER_CURSOR}" \
  -H "Authorization: Bearer $META_ACCESS_TOKEN"

Limits:

Default: 25 records per page
Maximum: 5000 records per page (use limit parameter)

Rate Limits

Rate limits are calculated per ad account using the formula:

Call Limit = 60 + (400 × Active Ads) - (0.001 × API Errors)

Minimum: 60 calls per hour
Increases with more active ads
Decreases with API errors

Handling Rate Limits:

Check X-Business-Use-Case-Usage header for current usage
Implement exponential backoff when receiving 429 responses
Start with 1 second delay, double on each retry (max 5 retries)

Token Management

Extending User Access Tokens

Short-lived user tokens (~2 hours) can be exchanged for long-lived tokens (60-90 days):

curl "https://graph.facebook.com/v25.0/oauth/access_token?grant_type=fb_exchange_token&client_id={APP_ID}&client_secret={APP_SECRET}&fb_exchange_token={SHORT_LIVED_TOKEN}"

Response:

{
  "access_token": "long_lived_token_here",
  "token_type": "bearer",
  "expires_in": 5184000
}

Debugging Tokens

Check token validity and permissions:

curl "https://graph.facebook.com/v25.0/debug_token?input_token={TOKEN_TO_CHECK}&access_token={APP_ID}|{APP_SECRET}"

Recommended: System User Tokens

For production use, create a System User in Business Manager:

Go to Business Settings > Users > System Users
Create a new System User with "Admin" role
Assign the ad account to the System User
Generate a token with ads_read and ads_management permissions

System User tokens do not expire.

Changelog

v1.0.0

Initial release with full read/write access
Ad Account: get info
Campaigns: list, get, create, update, pause, delete
Ad Sets: list, get, create, update, pause, delete with targeting
Ads: list, get, create, update, pause, delete
Ad Creatives: list, create
Insights: account/campaign/adset/ad level with all metrics
Support for breakdowns, date ranges, and attribution windows
Campaign objectives and targeting documentation
Budget types (daily/lifetime) in cents
Pagination documentation
Rate limits and token management

Meta Ads

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