Full Multi-Platform Ads Audit
Process
- Collect account data — request exports, screenshots, or API access
- Detect business type — analyze account signals per ads orchestrator
- Identify active platforms — determine which platforms are in use
- Delegate to subagents (if available, otherwise run inline sequentially):
audit-google — Conversion tracking, wasted spend, structure, keywords, ads, settings (G01-G74)audit-meta — Pixel/CAPI health, creative fatigue, structure, audience (M01-M46)audit-creative — LinkedIn, TikTok, Microsoft creative checks + cross-platform synthesisaudit-tracking — LinkedIn, TikTok, Microsoft tracking + cross-platform tracking healthaudit-budget — LinkedIn, TikTok, Microsoft budget/bidding + cross-platform allocationaudit-compliance — All-platform compliance, settings, performance benchmarks
- Score — calculate per-platform and aggregate Ads Health Score (0-100)
- Report — generate prioritized action plan with Quick Wins
Data Collection
Ask the user for available data. Accept any combination:
- Google Ads: account export, Change History, Search Terms Report
- Meta Ads: Ads Manager export, Events Manager screenshot, EMQ scores
- LinkedIn Ads: Campaign Manager export, Insight Tag status
- TikTok Ads: Ads Manager export, Pixel/Events API status
- Microsoft Ads: account export, UET tag status, import validation results
If no exports available, audit from screenshots or manual data entry.
Scoring
Read ads/references/scoring-system.md for full algorithm.
Per-Platform Weights
| Platform |
Category Weights |
| Google |
Conversion 25%, Waste 20%, Structure 15%, Keywords 15%, Ads 15%, Settings 10% |
| Meta |
Pixel/CAPI 30%, Creative 30%, Structure 20%, Audience 20% |
| LinkedIn |
Tech 25%, Audience 25%, Creative 20%, Lead Gen 15%, Budget 15% |
| TikTok |
Creative 30%, Tech 25%, Bidding 20%, Structure 15%, Performance 10% |
| Microsoft |
Tech 25%, Syndication 20%, Structure 20%, Creative 20%, Settings 15% |
Aggregate Score
Aggregate = Sum(Platform_Score x Platform_Budget_Share)
Grade: A (90-100), B (75-89), C (60-74), D (40-59), F (<40)
Output Files
ADS-AUDIT-REPORT.md — Comprehensive multi-platform findingsADS-ACTION-PLAN.md — Prioritized recommendations (Critical > High > Medium > Low)ADS-QUICK-WINS.md — Items fixable in <15 minutes with high impact
Report Structure
Executive Summary
- Aggregate Ads Health Score (0-100) with grade
- Per-platform scores
- Business type detected
- Active platforms identified
- Top 5 critical issues across all platforms
- Top 5 quick wins across all platforms
Per-Platform Sections
Each platform section includes:
- Platform Health Score with grade
- Category breakdown with pass/warning/fail per check
- Platform-specific Quick Wins
- Detailed findings with remediation steps
Cross-Platform Analysis
- Budget allocation assessment (actual vs recommended)
- Tracking consistency (are all platforms tracking the same events?)
- Creative consistency (is messaging aligned across platforms?)
- Attribution overlap (are platforms double-counting conversions?)
Strategic Recommendations
- Platform prioritization based on business type
- Budget reallocation recommendations
- Scaling opportunities (platforms/campaigns ready to scale)
- Kill list (campaigns/ad groups to pause immediately)
Priority Definitions
- Critical: Revenue/data loss risk (fix immediately)
- High: Significant performance drag (fix within 7 days)
- Medium: Optimization opportunity (fix within 30 days)
- Low: Best practice, minor impact (backlog)
Quick Wins Criteria
IF severity == "Critical" OR severity == "High"
AND estimated_fix_time < 15 minutes
THEN flag as Quick Win
SORT BY (severity_multiplier x estimated_impact) DESC
1---2name: ads-audit3description: Full multi-platform paid advertising audit with parallel subagent delegation. Analyzes Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, and Microsoft Ads accounts. Generates health score per platform and aggregate score. Use when user says "audit", "full ad check", "analyze my ads", "account health check", or "PPC audit".4---56# Full Multi-Platform Ads Audit78## Process9101. **Collect account data** — request exports, screenshots, or API access112. **Detect business type** — analyze account signals per ads orchestrator123. **Identify active platforms** — determine which platforms are in use134. **Delegate to subagents** (if available, otherwise run inline sequentially):14 - `audit-google` — Conversion tracking, wasted spend, structure, keywords, ads, settings (G01-G74)15 - `audit-meta` — Pixel/CAPI health, creative fatigue, structure, audience (M01-M46)16 - `audit-creative` — LinkedIn, TikTok, Microsoft creative checks + cross-platform synthesis17 - `audit-tracking` — LinkedIn, TikTok, Microsoft tracking + cross-platform tracking health18 - `audit-budget` — LinkedIn, TikTok, Microsoft budget/bidding + cross-platform allocation19 - `audit-compliance` — All-platform compliance, settings, performance benchmarks205. **Score** — calculate per-platform and aggregate Ads Health Score (0-100)216. **Report** — generate prioritized action plan with Quick Wins2223## Data Collection2425Ask the user for available data. Accept any combination:26- Google Ads: account export, Change History, Search Terms Report27- Meta Ads: Ads Manager export, Events Manager screenshot, EMQ scores28- LinkedIn Ads: Campaign Manager export, Insight Tag status29- TikTok Ads: Ads Manager export, Pixel/Events API status30- Microsoft Ads: account export, UET tag status, import validation results3132If no exports available, audit from screenshots or manual data entry.3334## Scoring3536Read `ads/references/scoring-system.md` for full algorithm.3738### Per-Platform Weights3940| Platform | Category Weights |41|----------|-----------------|42| Google | Conversion 25%, Waste 20%, Structure 15%, Keywords 15%, Ads 15%, Settings 10% |43| Meta | Pixel/CAPI 30%, Creative 30%, Structure 20%, Audience 20% |44| LinkedIn | Tech 25%, Audience 25%, Creative 20%, Lead Gen 15%, Budget 15% |45| TikTok | Creative 30%, Tech 25%, Bidding 20%, Structure 15%, Performance 10% |46| Microsoft | Tech 25%, Syndication 20%, Structure 20%, Creative 20%, Settings 15% |4748### Aggregate Score4950```51Aggregate = Sum(Platform_Score x Platform_Budget_Share)52Grade: A (90-100), B (75-89), C (60-74), D (40-59), F (<40)53```5455## Output Files5657- `ADS-AUDIT-REPORT.md` — Comprehensive multi-platform findings58- `ADS-ACTION-PLAN.md` — Prioritized recommendations (Critical > High > Medium > Low)59- `ADS-QUICK-WINS.md` — Items fixable in <15 minutes with high impact6061## Report Structure6263### Executive Summary64- Aggregate Ads Health Score (0-100) with grade65- Per-platform scores66- Business type detected67- Active platforms identified68- Top 5 critical issues across all platforms69- Top 5 quick wins across all platforms7071### Per-Platform Sections72Each platform section includes:73- Platform Health Score with grade74- Category breakdown with pass/warning/fail per check75- Platform-specific Quick Wins76- Detailed findings with remediation steps7778### Cross-Platform Analysis79- Budget allocation assessment (actual vs recommended)80- Tracking consistency (are all platforms tracking the same events?)81- Creative consistency (is messaging aligned across platforms?)82- Attribution overlap (are platforms double-counting conversions?)8384### Strategic Recommendations85- Platform prioritization based on business type86- Budget reallocation recommendations87- Scaling opportunities (platforms/campaigns ready to scale)88- Kill list (campaigns/ad groups to pause immediately)8990## Priority Definitions9192- **Critical**: Revenue/data loss risk (fix immediately)93- **High**: Significant performance drag (fix within 7 days)94- **Medium**: Optimization opportunity (fix within 30 days)95- **Low**: Best practice, minor impact (backlog)9697## Quick Wins Criteria9899```100IF severity == "Critical" OR severity == "High"101AND estimated_fix_time < 15 minutes102THEN flag as Quick Win103SORT BY (severity_multiplier x estimated_impact) DESC104```
devenkhatri