Image Prompt
Procedure
- Start from an approved brief or art direction when available. Do not use prompt writing as a substitute for deciding the visual concept.
- Preserve known product facts and required brand assets. List unknown or non-negotiable details explicitly.
- Structure the prompt around: subject, action/pose, environment, composition, camera/viewpoint, lens/depth cues, lighting, material/texture, palette, atmosphere, output ratio, and reserved copy/logo space.
- Add negative constraints for the actual failure modes: wrong geometry, extra objects, malformed logos/text, incorrect product count, unwanted reflections, clipped subject, busy copy zone, inconsistent hands/people, or style drift as relevant.
- For a series, define continuity anchors such as camera height, lens family, light direction, material palette, background logic, and subject scale.
- Generate 3 prompt variants only when they test meaningful compositional or art-direction alternatives.
- For brochures/KV, prefer generating imagery without final body copy or tiny typography; typeset final text in the design tool after image selection.
- After generation, inspect output against the brief. Do not treat a visually attractive but factually wrong image as successful.
Deliverables
Master prompt, negative constraints, aspect/output notes, optional controlled variants, continuity anchors, and post-generation review checklist.
Failure conditions
Do not claim a prompt has generated an image unless an image-generation tool actually ran. Do not hide incorrect product details behind stylistic language.