Logo Design
Inputs
Inspect brand name, business/category, audience, positioning, required languages, existing marks, competitor/reference material, applications, reproduction constraints, and any trademark or naming constraints supplied by the user.
Procedure
- Reduce the brief to 3-5 identity attributes and one recognition objective.
- Audit obvious category cliches and reference collisions before sketching directions.
- For exploration, create 2-3 distinct concept routes. For each, define idea, symbol logic, wordmark/type direction, geometry, contrast, and intended applications.
- Prefer concepts that can be recognized in flat black before relying on color, gradient, texture, or mockup context.
- Test concept logic against small size, one color, reverse, horizontal/stacked lockups, Chinese/Latin combinations when relevant, and common physical uses.
- Define clear-space, minimum-size, color and misuse guidance only after the mark direction is stable.
- When an editable vector artifact is requested and the toolchain supports it, create clean SVG/vector geometry and inspect paths, alignment, viewBox, and reduction. Otherwise provide a vector-ready construction/handoff spec.
- Run
visual-review on the flat mark, not only on lifestyle mockups.
Deliverables
Concept rationale, primary mark, variants/lockups, color behavior, spacing/minimum-size guidance, application notes, and artifact/verification status.
Failure conditions
Do not trace an existing logo or present a near-copy as original. Do not treat visual similarity checking as legal trademark clearance. Do not hide a weak mark behind premium mockups.
1---2name: logo-design3description: Create, refine, or review logo systems including symbols, wordmarks, monograms, Chinese/Latin naming lockups, responsive variants, one-color versions, reduction behavior, spacing, and vector-ready handoff. Use for new logos, logo redesigns, logo concept exploration, lockup rules, or identity marks that must work across print and digital applications.4---56# Logo Design78## Inputs910Inspect brand name, business/category, audience, positioning, required languages, existing marks, competitor/reference material, applications, reproduction constraints, and any trademark or naming constraints supplied by the user.1112## Procedure13141. Reduce the brief to 3-5 identity attributes and one recognition objective.152. Audit obvious category cliches and reference collisions before sketching directions.163. For exploration, create 2-3 distinct concept routes. For each, define idea, symbol logic, wordmark/type direction, geometry, contrast, and intended applications.174. Prefer concepts that can be recognized in flat black before relying on color, gradient, texture, or mockup context.185. Test concept logic against small size, one color, reverse, horizontal/stacked lockups, Chinese/Latin combinations when relevant, and common physical uses.196. Define clear-space, minimum-size, color and misuse guidance only after the mark direction is stable.207. When an editable vector artifact is requested and the toolchain supports it, create clean SVG/vector geometry and inspect paths, alignment, viewBox, and reduction. Otherwise provide a vector-ready construction/handoff spec.218. Run `visual-review` on the flat mark, not only on lifestyle mockups.2223## Deliverables2425Concept rationale, primary mark, variants/lockups, color behavior, spacing/minimum-size guidance, application notes, and artifact/verification status.2627## Failure conditions2829Do not trace an existing logo or present a near-copy as original. Do not treat visual similarity checking as legal trademark clearance. Do not hide a weak mark behind premium mockups.
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