devotts Favicon Builder
Design and ship a brand favicon that survives 16×16 — one recognizable shape, substantial strokes, and the Next.js App Router auto-detection pipeline so the asset actually appears in the browser tab.
When to use this skill
- Replacing the default Next.js / Vite / CRA favicon with something brand-aligned
- A brand launch where the tab icon is one of the last details still showing the framework default
- The brand has a complex logo or wordmark that's unreadable at small sizes and needs to be reduced to a single mark
- The user types
/favicon-builderor mentions "favicon", "site icon", "browser tab icon", "tab logo", or "the little icon next to the URL"
Do NOT use for: full logo design (use /design or /brand), marketing imagery, social share previews (those need opengraph-image.png, not favicons), or app store icons (different ratios and rules).
1. Implementation patterns (Next.js 15 App Router)
Next.js App Router auto-detects icon files in src/app/ and emits the correct <link rel="icon"> tags into <head>. You do not write the link tag yourself — and if you do, you'll get duplicates or conflicts.
File placement:
src/app/
├── icon.svg ← favicon, all sizes (Next resamples)
├── apple-icon.svg ← Apple touch icon (canonical 180×180, same SVG works)
└── layout.tsx ← do NOT add <link rel="icon"> here
That's it. No public/favicon.ico needed. No manifest changes. No metadata config.
SVG conventions for crisp rendering:
viewBox="0 0 256 256"— clean math, divides evenly into 16/32/64/128role="img"andaria-label="<Brand Name>"for screen readers and Lighthouse- One
<svg>element, no external references, no embedded raster images - Inline everything (gradients, masks) inside
<defs>— no external CSS
apple-icon.svg: the canonical size is 180×180, but the same SVG file works because Next resamples it. You can keep one source of truth for both files (or symlink them if you're feeling clever — but a plain copy is fine and survives git mv operations better).
Working code example — the favicon shipped for Profits Guru:
<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 256 256" role="img" aria-label="Profits Guru">
<!-- Brand round background -->
<circle cx="128" cy="128" r="128" fill="#0F172A"/>
<!-- Subtle inner highlight -->
<circle cx="128" cy="118" r="116" fill="url(#hi)" opacity="0.18"/>
<defs>
<linearGradient id="hi" x1="0" y1="0" x2="0" y2="1">
<stop offset="0%" stop-color="#10B981"/>
<stop offset="100%" stop-color="#10B981" stop-opacity="0"/>
</linearGradient>
<linearGradient id="arrowGrad" x1="0" y1="1" x2="1" y2="0">
<stop offset="0%" stop-color="#10B981"/>
<stop offset="100%" stop-color="#34D399"/>
</linearGradient>
</defs>
<!-- Chart line (white) connecting data points -->
<path d="M 60 180 L 100 150 L 132 170 L 168 118"
stroke="#FFFFFF"
stroke-width="11"
stroke-linecap="round"
stroke-linejoin="round"
fill="none"/>
<!-- White data point dots -->
<circle cx="60" cy="180" r="11" fill="#FFFFFF"/>
<circle cx="100" cy="150" r="11" fill="#FFFFFF"/>
<circle cx="132" cy="170" r="11" fill="#FFFFFF"/>
<!-- Green arrow stem going up-right (gradient for life) -->
<path d="M 168 118 L 210 76"
stroke="url(#arrowGrad)"
stroke-width="22"
stroke-linecap="round"
fill="none"/>
<!-- Arrow head (chevron) -->
<path d="M 182 76 L 212 76 L 212 106"
stroke="url(#arrowGrad)"
stroke-width="22"
stroke-linecap="round"
stroke-linejoin="round"
fill="none"/>
</svg>
Notice: the chart-line stroke is 11 (4.3% of 256, the minimum that survives 16px), the arrow stroke is 22 (8.6%, much safer). The arrow is the dominant element on purpose — at 16px the chart line nearly disappears, but the chevron still reads as "up and to the right."
2. Design rules
These are not opinions. These are the rules that decide whether your favicon reads at 16×16 or turns into a gray smudge.
ONE recognizable element from the brand mark. Pick the most distinctive shape and drop everything else. An arrow. A chart spike. A single dot. A letterform. Full logos with wordmarks die at 16px — they become a horizontal smear of pixels.
Round background = strong visual containment. A filled circle gives the icon a clean silhouette against any browser chrome (light Safari toolbar, dark Chrome incognito, Firefox sidebar). Square-rounded works too. Avoid transparent backgrounds — they look weak on light chrome and disappear on dark.
Stroke widths must be substantial. Target 8–10% of the viewBox dimension. For viewBox="0 0 256 256", that's strokes between 20 and 25. Anything below 11px will visually vanish at 16×16 — the rasterizer rounds it to under a pixel. If you must use a thin stroke for a secondary detail (like the Profits Guru chart line at 11), make sure the primary element is at 8%+ so the icon still reads when the thin stroke disappears.
NEVER text. Not initials. Not a single letter. Not even a stylized monogram. By the time the browser rasterizes it to 16px, the letter shapes are mush. Use the brand's logomark instead, or a geometric stand-in.
2–3 colors max. Brand color + background + one accent. More than that and the favicon looks like a Christmas ornament at small sizes.
Linear gradients OK for life and dimension — 2 stops max, kept inside a single shape. Gradients survive rasterization better than fine details because the eye reads the color shift even if individual pixels blur.
Test at 16×16 and 32×32. Open the SVG in a browser, zoom out, squint. If you can't tell what it is at 16px from arm's length, redesign.
3. Common pitfalls
- Shipping the full marketing logo as a PNG — wordmarks unreadable, file 50× bigger than needed
- Stroke widths under 8% of viewBox — primary shapes vanish at 16px
- Too many elements — five icons stacked into one space, all illegible
- Text inside the favicon — initials, "A", any letterform, any abbreviation
- Missing
aria-label— Lighthouse accessibility warning, screen readers announce nothing - Manual
<link rel="icon">inlayout.tsx<head>— conflicts with App Router auto-detection, sometimes the manual one wins, sometimes the auto one does, you don't know until production - Transparent backgrounds — looks weak on light browser chrome, vanishes against dark sidebar UIs
- Leaving the Next.js default
favicon.icoinsrc/app/— it has higher precedence thanicon.svgin some Next versions; delete it - Using
viewBox="0 0 100 100"or odd dimensions — pixel math gets fractional, edges look fuzzy. Stick with 256.
4. Workflow when invoked
- Read the user's brand mark — ask for the logo file, or look in
public/,assets/, or the design system. If there's no brand mark yet, ask for brand colors and one concept word ("data", "speed", "trust", "growth"). - Identify ONE distinctive shape — the silhouette that survives if you strip everything else. An arrow direction, a unique angle, a dot pattern. Verbalize the choice to the user before drawing.
- Pick the background style:
- Round dark — premium, finance, B2B SaaS, dashboards
- Round light — consumer, friendly, lifestyle
- Square rounded — playful, app-like, often with a strong color block
- Sketch SVG with
viewBox="0 0 256 256"— single<svg>element, inline defs, no external refs - Write to
src/app/icon.svg— confirm the path before writing; if it's a non-standard Next layout (e.g.,app/at repo root, orfrontend/src/app/), adapt - Create matching
apple-icon.svg— same content, same file. Copy, don't symlink (better git/deploy behavior) - Remove any old manual
<link rel="icon">tags — greplayout.tsx,_document.tsx,app.tsx,index.htmland rip out any manual icon links so App Router auto-detection wins cleanly - Remove leftover
favicon.ico— if there's a default one insrc/app/orpublic/, delete it (it'll override the SVG in some Next versions) - Take a screenshot at 32×32 if a browser or rasterizer is available — open the SVG, zoom to 32×32, capture. Otherwise just open it in the browser tab and squint
- Report to user — list the files written, paste the design rationale ("we used X shape from your mark because Y"), and prompt them to hard-refresh their dev server (browsers cache favicons aggressively —
Cmd+Shift+Ror open in incognito)
5. Reference: the Profits Guru build
Design: round dark background (#0F172A, the same slate used across the LP), three white dots connected by a thin white chart line rising left to right, then an emerald gradient (#10B981 → #34D399) arrow chevron breaking out of the chart and pointing up-right.
Concept in one sentence: "Data → growth" in one shape. The dots and line establish the data context; the arrow chevron is the payoff. At 16×16 the chart line nearly disappears, but the round dark badge with a green arrow chevron is still unmistakably "this is the growth-up thing," which is the brand promise.
Why it works:
- Dark round badge gives strong containment on any chrome
- The arrow is the dominant element (22px stroke, 8.6% of viewBox), so it survives 16px
- The chart line is intentionally secondary (11px stroke) — it adds richness at 32px+ where it's visible, and disappearing at 16px is fine because the arrow still reads
- Two colors plus white — emerald, slate, white. No noise.
- The subtle top highlight (
#10B981at 18% opacity, fading down) gives the badge a hint of dimension without becoming a "3D" cliché
This is the canonical example for the skill. When you're stuck, mimic the structure: round dark badge + one strong geometric shape + minimal secondary detail.
6. Hard rules — never violate
- ❌ Don't include text, letters, initials, or monograms in the favicon
- ❌ Don't use strokes thinner than 8% of the viewBox for the primary element
- ❌ Don't manually add
<link rel="icon">in a Next.js App Router project — let auto-detection handle it - ❌ Don't ship without testing at 16×16 (browser zoom out + squint test)
- ❌ Don't leave the default
favicon.icoinsrc/app/when you addicon.svg— delete it - ❌ Don't use transparent backgrounds for production favicons — they look weak on light chrome
- ❌ Don't use more than 3 colors or more than 2 gradient stops
- ✅ Always use SVG over PNG for favicons in modern Next.js — smaller, sharper, scalable
- ✅ Always include
role="img"+aria-label="<Brand Name>"on the root<svg> - ✅ Always simplify to ONE recognizable element from the brand mark
- ✅ Always use
viewBox="0 0 256 256"unless there's a specific reason not to - ✅ Always copy
icon.svgtoapple-icon.svgso iOS Safari and Add-to-Home-Screen get a clean asset
Sibling skill
/landing-page-builder is a sibling skill that includes a favicon step as part of the full LP shipping checklist. If you're building a landing page end-to-end, start there and this skill will be invoked at the right moment. If you only need to fix or design the favicon on an existing site, invoke this skill directly.