Content Review

Content Review

Review the page as a senior content strategist. Focus on clarity, tone, brand consistency, and conversion-oriented copy.

Before You Start

Ask the user (or infer from context):

• Brand tone: What's the desired voice? (e.g., professional, playful, minimalist, bold)
• Audience: Who is reading this?
• Goal: What should the reader do after reading?

Review Checklist

Clarity & Readability

• Is every sentence easy to understand on first read?
• Are paragraphs short (3-4 lines max)?
• Is jargon avoided or explained?
• Is the reading flow logical (problem → solution → proof → action)?

Brand Consistency

• Does the tone match the company's voice throughout — no sudden shifts?
• Check for tone killers:
  • Exclamation points in professional/trust-building copy (almost never appropriate)
  • Aggressive sales language ("Act NOW!", "Don't miss out!", "Limited time!")
  • Filler phrases that add no value ("We are pleased to...", "It's worth noting that...")

Formatting Rules

• Never use em dashes (—) in web copy. Use regular hyphens (-) or rewrite the sentence. Em dashes look broken on many devices and feel literary, not professional.
• Are headings benefit-oriented (what the reader gets, not what the company does)?
• Are bullet points used for lists instead of dense paragraphs?
• Is there enough white space to make scanning easy?

Trust Signals

• Is regulatory, certification, or credential information present where needed?
• Are testimonials specific and credible (real details, not "Great service! - John")?
• Is social proof placed near decision points (CTAs), not just at the bottom?

CTA Destinations

• Do CTAs actually link to the right place? (Sounds obvious — check anyway.)
• Is there a clear primary CTA and a secondary option for people not ready to commit?
• Are button labels action-oriented ("Get Started", "Open Account", not "Submit" or "Click Here")?

Microcopy

• Are form labels short, clear, and helpful?
• Are error messages helpful, not blaming ("Please enter a valid email" not "Error: invalid input")?
• Do placeholder texts actually help the user (example values, not redundant labels)?

Numbers, Currencies & Formatting

• Are currency symbols and formats correct and consistent (₪, $, €, £)?
• Are numbers formatted for readability (1,000 not 1000)?
• Are percentages and rates displayed consistently?

Bilingual / Multilingual Content

• If the page has content in multiple languages — are translations accurate and natural, not machine-translated?
• Is the language toggle easy to find?
• Are names, dates, and numbers formatted correctly for each locale?

Spelling & Grammar

• Any typos or grammatical errors?
• Are proper nouns capitalized correctly?
• Are acronyms explained on first use?

Output Format

## Content Review

**Overall Grade**: [A+ to F]

### Strengths
- [What works well]

### Issues Found
1. 🔴 **[Critical]**: [issue + suggested rewrite]
2. 🟡 **[Should Fix]**: [issue + suggested rewrite]
3. 🟢 **[Nice to Have]**: [suggestion]

### Suggested Rewrites
| Current | Suggested | Why |
|---------|-----------|-----|
| "..." | "..." | [reason] |