1---2name: adoption-playbook3description: Structured guide for designing and executing customer adoption programs.4---56# Adoption Playbook Skill78## When to Use9- Launching onboarding/adoption initiatives for new segments or products.10- Refreshing adoption strategies after major roadmap or packaging changes.11- Standardizing enablement for CS, product, and marketing partnerships.1213## Framework141. **Persona & Journey Mapping** – goals, blockers, success metrics, critical milestones.152. **Play Matrix** – channel x milestone view of actions, owners, cadences, and triggers.163. **Content Library** – templates for comms, workshops, office hours, and enablement assets.174. **Measurement Plan** – activation, usage, sentiment, expansion metrics with thresholds.185. **Feedback Loop** – qualitative signals, experiment backlog, and improvement tracker.1920## Templates21- Journey table (milestone, trigger, action, owner, KPI).22- Adoption campaign brief with creative/copy checklist.23- Weekly adoption standup agenda and notes doc.2425## Tips26- Anchor each milestone on a clear customer outcome, not just feature usage.27- Pair with `build-adoption-program` command for automated blueprints.28- Archive playbook iterations to show impact in QBR/EBR storytelling.2930---