diegosouzapw Awareness Analyzer
Use this skill to diagnose where a target audience sits on the problem awareness spectrum and market sophistication scale. This determines what type of copy will resonate.
When to Use
- Before writing any marketing copy
- When analyzing why existing copy isn't converting
- When entering a new market or targeting a new audience
- When competitors are winning with different messaging
Input Required
- Product/Service Description: What you're selling and what problem it solves
- Target Audience: Who you're trying to reach (developers, founders, enterprises, etc.)
- Existing Copy (optional): Current marketing materials to analyze
Analysis Process
Step 1: Determine Problem Awareness Level
Ask these diagnostic questions:
| Level | Diagnostic Question | If YES |
|---|---|---|
| Unaware | Does the audience not realize they have a problem? | Lead with symptoms |
| Problem Aware | Do they feel the pain but not know solutions exist? | Sell the solution outcome |
| Solution Aware | Do they know solutions exist but not your product? | Sell your unique mechanism |
| Product Aware | Do they know your product but haven't bought? | Sell proof and offers |
| Most Aware | Are they ready to buy, just need the right trigger? | Sell price/urgency |
Step 2: Determine Market Sophistication
| Stage | Market Signal | Strategy |
|---|---|---|
| 1 | Few competitors, novel category | Simple direct claim |
| 2 | Growing competition | Expand claim (faster, better, more) |
| 3 | Crowded market | Unique mechanism required |
| 4 | Claims exhausted | Escalate with proof |
| 5 | Market fatigue | Identity over features |
Step 3: Generate Recommendations
Based on the diagnosis, provide:
- Awareness Level: Which of the 5 levels the audience is at
- Sophistication Stage: Which of the 5 stages the market is at
- Messaging Strategy: Recommended approach for copy
- Headlines for Each Level: Example headlines that would work at each awareness level
- Red Flags: What NOT to do based on the diagnosis
Output Format
## Awareness Diagnosis
### Audience: [Target Audience]
### Product: [Product Name]
### Problem Awareness Level: [Level]
**Evidence**: [Why you determined this level]
**Implication**: [What this means for copy]
### Market Sophistication Stage: [Stage]
**Evidence**: [Market signals observed]
**Implication**: [What this means for differentiation]
### Recommended Messaging Strategy
[Specific recommendations based on diagnosis]
### Sample Headlines by Awareness Level
**For Unaware Audience:**
- [Symptom-focused headline]
**For Problem Aware Audience:**
- [Solution-focused headline]
**For Solution Aware Audience:**
- [Mechanism-focused headline]
**For Product Aware Audience:**
- [Proof-focused headline]
**For Most Aware Audience:**
- [Offer-focused headline]
### Red Flags to Avoid
- [What not to do based on this diagnosis]
Common Mistakes
- Pitching mechanisms to unaware audiences: Don't mention "AI agents" or "RAG" to people who don't know they have a problem
- Being generic in sophisticated markets: "Chat with AI" doesn't work anymore in Stage 4+ markets
- Selling features to identity-driven buyers: Stage 5 markets need tribal belonging, not feature lists
- Assuming your audience is Most Aware: Most audiences are Problem Aware or Solution Aware
Example Analysis
Product: AI coding assistant Audience: Enterprise developers
Diagnosis:
- Problem Awareness: Solution Aware - They know AI coding tools exist, have tried GitHub Copilot
- Market Sophistication: Stage 4 - Many competitors, claims exhausted
Strategy: Can't just say "AI that writes code" - need unique mechanism + proof
- Lead with: "The only AI that understands your entire codebase context"
- Support with: Enterprise logos, security certifications, integration proof