Brand Guidelines

Brand Style Guidelines

Apply consistent brand standards across all aspects of the Angular project.

When to Use

Automatically invoke this skill when:

• Creating new Angular components, modules, or services
• Writing user-facing text (labels, errors, help text, notifications)
• Editing existing components for consistency
• Creating or updating documentation
• Writing TypeScript code (to follow naming and structure conventions)
• User explicitly requests brand compliance check

Instructions

Step 1: Identify Work Type

Determine what needs brand guidelines:

• UI/Visual: Angular components, templates, CSS/SCSS, styling
• Copywriting: Headings, body text, CTAs, messages
• Code: Components, services, modules, interfaces, file structure
• Documentation: README, API docs, guides, comments

Step 2: Load Relevant Guidelines

Read the appropriate reference files from reference/:

• visual-ui.md - Colors, typography, spacing, components
• writing-tone.md - Voice, terminology, messaging
• code-conventions.md - Naming, structure, Angular patterns
• documentation.md - Format, style, organization

Step 3: Apply Guidelines

For UI/Visual Work

• Use only approved brand colors from palette
• Apply correct typography hierarchy and font families
• Follow spacing system (8px grid)
• Use established component patterns
• Ensure WCAG AA accessibility compliance

For Copywriting

• Match brand tone of voice (professional yet approachable)
• Use approved terminology consistently
• Write clear, action-oriented copy
• Address users directly ("you")
• Keep language concise and specific

For Code

• Follow Angular style guide and naming conventions
• Use consistent file and folder structure
• Apply established architectural patterns (services, guards, interceptors)
• Write self-documenting code with clear intent
• Add JSDoc comments for public APIs

For Documentation

• Follow standard document structure
• Use consistent formatting and headers
• Include required sections (Purpose, Usage, Examples)
• Write for the intended audience
• Keep examples current and tested

Step 4: Use Templates

Start from templates when creating new artifacts:

• templates/component-template.component.ts for Angular components
• templates/service-template.service.ts for services
• templates/documentation-template.md for docs

Step 5: Validate Compliance

Run through the checklist:

• ✓ Visual elements match brand system
• ✓ Copy matches tone and terminology
• ✓ Code follows Angular conventions
• ✓ Documentation is complete and formatted correctly
• ✓ Accessibility standards met
• ✓ Consistent with existing project patterns

Quick Reference Rules

Visual

• Colors: Use CSS custom properties (var(--primary-color), not hex codes directly)
• Typography: Follow hierarchy (H1: 32px, H2: 24px, Body: 16px)
• Spacing: Multiples of 8px only
• Components: Reuse existing, don't recreate

Writing

• Voice: Clear, helpful, professional yet friendly
• Structure: Active voice, verb-first CTAs
• Terminology: Consistent (see writing-tone.md)
• Length: Concise and scannable

Code

• Naming:
  • Components: PascalCase with suffix (e.g., UserProfileComponent)
  • Services: PascalCase with suffix (e.g., AuthService)
  • Files: kebab-case (e.g., user-profile.component.ts)
• Organization: Feature-based module structure
• Comments: JSDoc for public APIs, explain "why" not "what"
• Patterns: Follow Angular best practices

Documentation

• Structure: Purpose → Usage → Examples → API
• Code blocks: Syntax-highlighted with language tags
• Links: Relative paths for internal docs
• Updates: Keep in sync with code changes

Examples

See examples/before-after.md for concrete transformations across all guideline types.

Troubleshooting

Issue: Existing code doesn't match guidelines

• Solution: Refactor incrementally, prioritize user-facing areas

Issue: Guidelines conflict with technical requirements

• Solution: Document exceptions with reasoning

Issue: Unclear which guideline applies

• Solution: Check reference files or ask for clarification

Validation Checklist

Before completing any work:

• Follows visual/UI guidelines
• Copy matches brand voice
• Code adheres to Angular conventions
• Documentation is complete
• Consistent with existing patterns
• No accessibility issues
• User-facing content reviewed