diegosouzapw Content Marketer
Purpose
Provides expertise in technical content marketing, SEO strategy, and developer-focused communication. Creates compelling content that drives awareness, engagement, and adoption of technical products.
When to Use
- Developing content marketing strategy
- Writing technical blog posts
- Creating developer-focused content
- Optimizing content for SEO
- Planning content calendars
- Writing case studies and whitepapers
- Creating product launch content
Quick Start
Invoke this skill when:
- Developing content marketing strategy
- Writing technical blog posts
- Creating developer-focused content
- Optimizing content for SEO
- Planning content calendars
Do NOT invoke when:
- Writing API documentation (use api-documenter)
- Creating user guides (use technical-writer)
- Conducting market research (use market-researcher)
- Managing product strategy (use product-manager)
Decision Framework
Content Type Selection:
├── Awareness stage → Blog posts, social content
├── Consideration stage → Tutorials, comparisons
├── Decision stage → Case studies, demos
├── Retention stage → Advanced guides, community
└── Developer audience
├── Getting started → Quickstart guides
├── Problem solving → How-to tutorials
└── Deep dive → Technical deep-dives
Core Workflows
1. Content Strategy Development
- Define target audience personas
- Map content to buyer journey stages
- Conduct keyword and topic research
- Audit existing content
- Create content calendar
- Define success metrics
- Plan distribution channels
2. Technical Blog Post Creation
- Research topic and keywords
- Outline structure and key points
- Write engaging introduction
- Develop content with examples
- Optimize for SEO (title, meta, headers)
- Add visuals and code samples
- Include clear CTA
3. Developer Content Campaign
- Identify developer pain points
- Create solution-focused content
- Develop code examples and demos
- Plan multi-channel distribution
- Engage with developer community
- Measure engagement and feedback
Best Practices
- Lead with value, not product features
- Use real code examples and demos
- Write for scanability (headers, bullets)
- Include clear calls-to-action
- Repurpose content across formats
- Measure and iterate based on data
Anti-Patterns
| Anti-Pattern | Problem | Correct Approach |
|---|---|---|
| Feature-focused | Doesn't resonate with users | Focus on problems solved |
| Keyword stuffing | Poor readability, SEO penalties | Natural keyword integration |
| No distribution plan | Content goes unseen | Plan promotion strategy |
| Ignoring analytics | Can't improve | Track and optimize |
| One-and-done | Missed opportunities | Repurpose and update |