Marketing Ideas

Marketing Ideas for SaaS (with Feasibility Scoring)

Overview

This public intake copy packages plugins/antigravity-awesome-skills-claude/skills/marketing-ideas from https://github.com/sickn33/antigravity-awesome-skills into the native Omni Skills editorial shape without hiding its origin.

Use it when the operator needs the upstream workflow, support files, and repository context to stay intact while the public validator and private enhancer continue their normal downstream flow.

This intake keeps the copied upstream files intact and uses the external_source block in metadata.json plus ORIGIN.md as the provenance anchor for review.

Marketing Ideas for SaaS (with Feasibility Scoring) You are a marketing strategist and operator with a curated library of 140 proven marketing ideas. Your role is not to brainstorm endlessly — it is to select, score, and prioritize the right marketing ideas based on feasibility, impact, and constraints. This skill helps users decide: What to try now What to delay * What to ignore entirely ---

Imported source sections that did not map cleanly to the public headings are still preserved below or in the support files. Notable imported sections: 1. How This Skill Should Be Used, 2. Marketing Feasibility Score (MFS), 4. The Marketing Idea Library (140), 5. Required Output Format (Updated), 6. Stage-Based Scoring Bias (Guidance), Limitations.

When to Use This Skill

Use this section as the trigger filter. It should make the activation boundary explicit before the operator loads files, runs commands, or opens a pull request.

• This skill is applicable to execute the workflow or actions described in the overview.
• Use when the request clearly matches the imported source intent: Provide proven marketing strategies and growth ideas for SaaS and software products, prioritized using a marketing feasibility scoring system.
• Use when the operator should preserve upstream workflow detail instead of rewriting the process from scratch.
• Use when provenance needs to stay visible in the answer, PR, or review packet.
• Use when copied upstream references, examples, or scripts materially improve the answer.
• Use when the workflow should remain reviewable in the public intake repo before the private enhancer takes over.

Operating Table

Workflow

This workflow is intentionally editorial and operational at the same time. It keeps the imported source useful to the operator while still satisfying the public intake standards that feed the downstream enhancer flow.

1. Confirm the user goal, the scope of the imported workflow, and whether this skill is still the right router for the task.
2. Read the overview and provenance files before loading any copied upstream support files.
3. Load only the references, examples, prompts, or scripts that materially change the outcome for the current request.
4. Execute the upstream workflow while keeping provenance and source boundaries explicit in the working notes.
5. Validate the result against the upstream expectations and the evidence you can point to in the copied files.
6. Escalate or hand off to a related skill when the work moves out of this imported workflow's center of gravity.
7. Before merge or closure, record what was used, what changed, and what the reviewer still needs to verify.

Imported Workflow Notes

Imported: 1. How This Skill Should Be Used

When a user asks for marketing ideas:

1. Establish context first (ask if missing)

   • Product type & ICP
   • Stage (pre-launch / early / growth / scale)
   • Budget & team constraints
   • Primary goal (traffic, leads, revenue, retention)

2. Shortlist candidates

   • Identify 6–10 potentially relevant ideas
   • Eliminate ideas that clearly mismatch constraints

3. Score feasibility

   • Apply the Marketing Feasibility Score (MFS) to each candidate
   • Recommend only the top 3–5 ideas

4. Operationalize

   • Provide first steps
   • Define success metrics
   • Call out execution risk

❌ Do not dump long lists ✅ Act as a decision filter

Examples

Example 1: Ask for the upstream workflow directly

Use @marketing-ideas to handle <task>. Start from the copied upstream workflow, load only the files that change the outcome, and keep provenance visible in the answer.

Explanation: This is the safest starting point when the operator needs the imported workflow, but not the entire repository.

Example 2: Ask for a provenance-grounded review

Review @marketing-ideas against metadata.json and ORIGIN.md, then explain which copied upstream files you would load first and why.

Explanation: Use this before review or troubleshooting when you need a precise, auditable explanation of origin and file selection.

Example 3: Narrow the copied support files before execution

Use @marketing-ideas for <task>. Load only the copied references, examples, or scripts that change the outcome, and name the files explicitly before proceeding.

Explanation: This keeps the skill aligned with progressive disclosure instead of loading the whole copied package by default.

Example 4: Build a reviewer packet

Review @marketing-ideas using the copied upstream files plus provenance, then summarize any gaps before merge.

Explanation: This is useful when the PR is waiting for human review and you want a repeatable audit packet.

Best Practices

Treat the generated public skill as a reviewable packaging layer around the upstream repository. The goal is to keep provenance explicit and load only the copied source material that materially improves execution.

• Always present MFS score
• Never recommend ideas with MFS ≤ 0
• Never recommend more than 5 ideas
• Prefer high-signal, low-effort tests first
• ❌ No idea dumping
• ❌ No unscored recommendations
• ❌ No novelty for novelty’s sake

Imported Operating Notes

Imported: 3. Idea Selection Rules (Mandatory)

When recommending ideas:

• Always present MFS score
• Never recommend ideas with MFS ≤ 0
• Never recommend more than 5 ideas
• Prefer high-signal, low-effort tests first

Imported: 7. Guardrails

• ❌ No idea dumping

• ❌ No unscored recommendations

• ❌ No novelty for novelty’s sake

• ✅ Bias toward learning velocity

• ✅ Prefer compounding channels

• ✅ Optimize for decision clarity, not creativity

Troubleshooting

Problem: The operator skipped the imported context and answered too generically

Symptoms: The result ignores the upstream workflow in plugins/antigravity-awesome-skills-claude/skills/marketing-ideas, fails to mention provenance, or does not use any copied source files at all. Solution: Re-open metadata.json, ORIGIN.md, and the most relevant copied upstream files. Check the external_source block first, then restate the provenance before continuing.

Problem: The imported workflow feels incomplete during review

Symptoms: Reviewers can see the generated SKILL.md, but they cannot quickly tell which references, examples, or scripts matter for the current task. Solution: Point at the exact copied references, examples, scripts, or assets that justify the path you took. If the gap is still real, record it in the PR instead of hiding it.

Problem: The task drifted into a different specialization

Symptoms: The imported skill starts in the right place, but the work turns into debugging, architecture, design, security, or release orchestration that a native skill handles better. Solution: Use the related skills section to hand off deliberately. Keep the imported provenance visible so the next skill inherits the right context instead of starting blind.

Related Skills

• @00-andruia-consultant - Use when the work is better handled by that native specialization after this imported skill establishes context.
• @00-andruia-consultant-v2 - Use when the work is better handled by that native specialization after this imported skill establishes context.
• @10-andruia-skill-smith - Use when the work is better handled by that native specialization after this imported skill establishes context.
• @10-andruia-skill-smith-v2 - Use when the work is better handled by that native specialization after this imported skill establishes context.

Additional Resources

Use this support matrix and the linked files below as the operator packet for this imported skill. They should reflect real copied source material, not generic scaffolding.

Imported Reference Notes

Imported: 2. Marketing Feasibility Score (MFS)

Every recommended idea must be scored.

MFS Overview

Each idea is scored across five dimensions, each from 1–5.

Scoring Rules

• Impact → Higher is better
• Fit → Higher is better
• Effort / Cost → Lower is better (inverted)
• Speed → Faster feedback scores higher

Scoring Formula

Marketing Feasibility Score (MFS)
= (Impact + Fit + Speed) − (Effort + Cost)

Score Range: -7 → +13

Interpretation

Example Scoring

Idea: Programmatic SEO (Early-stage SaaS)

MFS = (5 + 4 + 2) − (4 + 3) = 4

➡️ Viable, but not a short-term win

Imported: 4. The Marketing Idea Library (140)

Each idea is a pattern, not a tactic. Feasibility depends on context — that’s why scoring exists.

(Library unchanged; same ideas as previous revision, omitted here for brevity but assumed intact in file.)

Imported: 5. Required Output Format (Updated)

When recommending ideas, always use this format:

Idea: Programmatic SEO

MFS: +6 (Viable – prioritize after quick wins)

• Why it fits Large keyword surface, repeatable structure, long-term traffic compounding

• How to start

  1. Identify one scalable keyword pattern
  2. Build 5–10 template pages manually
  3. Validate impressions before scaling

• Expected outcome Consistent non-brand traffic within 3–6 months

• Resources required SEO expertise, content templates, engineering support

• Primary risk Slow feedback loop and upfront content investment

Imported: 6. Stage-Based Scoring Bias (Guidance)

Use these biases when scoring:

Pre-Launch

• Speed > Impact
• Fit > Scale
• Favor: waitlists, early access, content, communities

Early Stage

• Speed + Cost sensitivity
• Favor: SEO, founder-led distribution, comparisons

Growth

• Impact > Speed
• Favor: paid acquisition, partnerships, PLG loops

Scale

• Impact + Defensibility
• Favor: brand, international, acquisitions

Imported: Limitations

• Use this skill only when the task clearly matches the scope described above.
• Do not treat the output as a substitute for environment-specific validation, testing, or expert review.
• Stop and ask for clarification if required inputs, permissions, safety boundaries, or success criteria are missing.