Startup Business Analyst Business Case

Business Case Generator

Overview

This public intake copy packages plugins/antigravity-awesome-skills-claude/skills/startup-business-analyst-business-case from https://github.com/sickn33/antigravity-awesome-skills into the native Omni Skills editorial shape without hiding its origin.

Use it when the operator needs the upstream workflow, support files, and repository context to stay intact while the public validator and private enhancer continue their normal downstream flow.

This intake keeps the copied upstream files intact and uses the external_source block in metadata.json plus ORIGIN.md as the provenance anchor for review.

Business Case Generator Generate a comprehensive, investor-ready business case document covering market opportunity, solution, competitive landscape, financial projections, team, risks, and funding ask for startup fundraising and strategic planning.

Imported source sections that did not map cleanly to the public headings are still preserved below or in the support files. Notable imported sections: Instructions for Claude, Business Case Document Structure, Notes, Limitations.

When to Use This Skill

Use this section as the trigger filter. It should make the activation boundary explicit before the operator loads files, runs commands, or opens a pull request.

• Working on business case generator tasks or workflows
• Needing guidance, best practices, or checklists for business case generator
• The task is unrelated to business case generator
• You need a different domain or tool outside this scope
• Use when the request clearly matches the imported source intent: 'Generate comprehensive investor-ready business case document with.
• Use when the operator should preserve upstream workflow detail instead of rewriting the process from scratch.

Operating Table

Workflow

This workflow is intentionally editorial and operational at the same time. It keeps the imported source useful to the operator while still satisfying the public intake standards that feed the downstream enhancer flow.

1. Clarify goals, constraints, and required inputs.
2. Apply relevant best practices and validate outcomes.
3. Provide actionable steps and verification.
4. If detailed examples are required, open resources/implementation-playbook.md.
5. Confirm the user goal, the scope of the imported workflow, and whether this skill is still the right router for the task.
6. Read the overview and provenance files before loading any copied upstream support files.
7. Load only the references, examples, prompts, or scripts that materially change the outcome for the current request.

Imported Workflow Notes

Imported: Instructions

• Clarify goals, constraints, and required inputs.
• Apply relevant best practices and validate outcomes.
• Provide actionable steps and verification.
• If detailed examples are required, open resources/implementation-playbook.md.

Imported: Instructions for Claude

When this command is invoked, follow these steps:

Step 1: Gather Context

Ask the user for key information:

Company Basics:

• Company name and elevator pitch
• Stage (pre-seed, seed, Series A)
• Problem being solved
• Target customers

Audience:

• Who will read this? (VCs, angels, strategic partners)
• What's the primary goal? (fundraising, partnership, internal planning)

Available Materials:

• Existing pitch deck or docs?
• Market sizing data?
• Financial model?
• Competitive analysis?

Step 2: Activate Relevant Skills

Reference skills for comprehensive analysis:

• market-sizing-analysis - TAM/SAM/SOM calculations
• startup-financial-modeling - Financial projections
• competitive-landscape - Competitive analysis frameworks
• team-composition-analysis - Organization planning
• startup-metrics-framework - Key metrics and benchmarks

Step 3: Structure the Business Case

Create a comprehensive document with these sections:

Examples

Example 1: Ask for the upstream workflow directly

Use @startup-business-analyst-business-case to handle <task>. Start from the copied upstream workflow, load only the files that change the outcome, and keep provenance visible in the answer.

Explanation: This is the safest starting point when the operator needs the imported workflow, but not the entire repository.

Example 2: Ask for a provenance-grounded review

Review @startup-business-analyst-business-case against metadata.json and ORIGIN.md, then explain which copied upstream files you would load first and why.

Explanation: Use this before review or troubleshooting when you need a precise, auditable explanation of origin and file selection.

Example 3: Narrow the copied support files before execution

Use @startup-business-analyst-business-case for <task>. Load only the copied references, examples, or scripts that change the outcome, and name the files explicitly before proceeding.

Explanation: This keeps the skill aligned with progressive disclosure instead of loading the whole copied package by default.

Example 4: Build a reviewer packet

Review @startup-business-analyst-business-case using the copied upstream files plus provenance, then summarize any gaps before merge.

Explanation: This is useful when the PR is waiting for human review and you want a repeatable audit packet.

Imported Usage Notes

Imported: What This Command Does

Create a complete business case including:

1. Executive summary
2. Problem and market opportunity
3. Solution and product
4. Competitive analysis and differentiation
5. Financial projections
6. Go-to-market strategy
7. Team and organization
8. Risks and mitigation
9. Funding ask and use of proceeds

Imported: Integration with Other Commands

This command synthesizes outputs from:

• /market-opportunity - Include TAM/SAM/SOM analysis
• /financial-projections - Include full financial model

Imported: Example Usage

User: /business-case

Claude: I'll create a comprehensive business case document. Let me gather the key information first.

Company name and description?
→ "AcmeCorp - AI-powered email marketing for e-commerce"

Who is the audience?
→ "Series A investors"

What materials do you have?
→ "We have market sizing and financial model done"

[Claude creates comprehensive 15-20 page business case with all sections]

Best Practices

Treat the generated public skill as a reviewable packaging layer around the upstream repository. The goal is to keep provenance explicit and load only the copied source material that materially improves execution.

• Lead with customer problem
• Quantify everything
• Show, don't just tell (use data)
• Be realistic on projections
• Acknowledge risks honestly
• Cite all data sources
• Keep executive summary concise

Imported Operating Notes

Imported: Best Practices

Do:

• Lead with customer problem
• Quantify everything
• Show, don't just tell (use data)
• Be realistic on projections
• Acknowledge risks honestly
• Cite all data sources
• Keep executive summary concise
• Focus on differentiation

Don't:

• Use jargon without explanation
• Make unsupported claims
• Ignore competition
• Be overly optimistic
• Skip the "why now"
• Forget to proofread
• Use generic templates without customization

Troubleshooting

Problem: The operator skipped the imported context and answered too generically

Symptoms: The result ignores the upstream workflow in plugins/antigravity-awesome-skills-claude/skills/startup-business-analyst-business-case, fails to mention provenance, or does not use any copied source files at all. Solution: Re-open metadata.json, ORIGIN.md, and the most relevant copied upstream files. Check the external_source block first, then restate the provenance before continuing.

Problem: The imported workflow feels incomplete during review

Symptoms: Reviewers can see the generated SKILL.md, but they cannot quickly tell which references, examples, or scripts matter for the current task. Solution: Point at the exact copied references, examples, scripts, or assets that justify the path you took. If the gap is still real, record it in the PR instead of hiding it.

Problem: The task drifted into a different specialization

Symptoms: The imported skill starts in the right place, but the work turns into debugging, architecture, design, security, or release orchestration that a native skill handles better. Solution: Use the related skills section to hand off deliberately. Keep the imported provenance visible so the next skill inherits the right context instead of starting blind.

Related Skills

• @00-andruia-consultant - Use when the work is better handled by that native specialization after this imported skill establishes context.
• @00-andruia-consultant-v2 - Use when the work is better handled by that native specialization after this imported skill establishes context.
• @10-andruia-skill-smith - Use when the work is better handled by that native specialization after this imported skill establishes context.
• @10-andruia-skill-smith-v2 - Use when the work is better handled by that native specialization after this imported skill establishes context.

Additional Resources

Use this support matrix and the linked files below as the operator packet for this imported skill. They should reflect real copied source material, not generic scaffolding.

Imported Reference Notes

Imported: Business Case Document Structure

Section 1: Executive Summary (1-2 pages)

Company Overview:

• One-sentence description
• Founded, location, stage
• Team highlights

Problem Statement:

• Core problem being solved (2-3 sentences)
• Market pain quantified

Solution:

• How the product solves it (2-3 sentences)
• Key differentiation

Market Opportunity:

• TAM: $X.XB
• SAM: $X.XM
• SOM (Year 5): $X.XM

Traction:

• Current metrics (MRR, customers, growth rate)
• Key milestones achieved

Financial Snapshot:

| Metric | Current | Year 1 | Year 2 | Year 3 |
|--------|---------|--------|--------|--------|
| ARR | $X | $Y | $Z | $W |
| Customers | X | Y | Z | W |
| Team Size | X | Y | Z | W |

Funding Ask:

• Amount seeking
• Use of proceeds (top 3-4)
• Expected milestones

Section 2: Problem & Market Opportunity (2-3 pages)

The Problem:

• Detailed problem description
• Who experiences this problem
• Current solutions and their limitations
• Cost of the problem (quantified)

Market Landscape:

• Industry overview
• Key trends driving opportunity
• Market growth rate and drivers

Market Sizing:

• TAM calculation and methodology
• SAM with filters applied
• SOM with assumptions
• Validation and data sources
• Comparison to public companies

Target Customer Profile:

• Primary segments
• Customer characteristics
• Decision-makers and buying process

Section 3: Solution & Product (2-3 pages)

Product Overview:

• What it does (features and capabilities)
• How it works (architecture/approach)
• Key differentiators
• Technology advantages

Value Proposition:

• Benefits by customer segment
• ROI or value delivered
• Time to value

Product Roadmap:

• Current state
• Near-term (6 months)
• Medium-term (12-18 months)
• Vision (2-3 years)

Intellectual Property:

• Patents (filed, pending)
• Proprietary technology
• Data advantages
• Defensibility

Section 4: Competitive Analysis (2 pages)

Competitive Landscape:

• Direct competitors
• Indirect competitors (alternatives)
• Adjacent players (potential entrants)

Competitive Matrix:

| Feature/Factor | Us | Comp A | Comp B | Comp C |
|----------------|----|---------| -------|--------|
| Feature 1 | ✓ | ✓ | ✗ | ✓ |
| Feature 2 | ✓ | ✗ | ✓ | ✗ |
| Pricing | $X | $Y | $Z | $W |

Differentiation:

• 3-5 key differentiators
• Why these matter to customers
• Defensibility of advantages

Competitive Positioning:

• Positioning map (2-3 dimensions)
• Market positioning statement

Barriers to Entry:

• What protects against competition
• Network effects, switching costs, etc.

Section 5: Business Model & Go-to-Market (2 pages)

Business Model:

• Revenue model (subscriptions, transactions, etc.)
• Pricing strategy and tiers
• Customer acquisition approach
• Expansion revenue strategy

Go-to-Market Strategy:

• Customer acquisition channels
• Sales model (self-serve, sales-led, hybrid)
• Customer acquisition cost (CAC)
• Sales cycle and conversion rates

Marketing Strategy:

• Positioning and messaging
• Channel strategy
• Content and demand generation
• Partnerships and integrations

Customer Success:

• Onboarding approach
• Support model
• Retention strategy
• Net dollar retention target

Section 6: Financial Projections (2-3 pages)

Revenue Model:

• Cohort-based projections
• Key assumptions
• Revenue breakdown by segment

3-Year Financial Summary:

| Metric | Year 1 | Year 2 | Year 3 |
|--------|--------|--------|--------|
| Revenue | $X.XM | $Y.YM | $Z.ZM |
| Gross Margin | XX% | XX% | XX% |
| Operating Expenses | $X.XM | $Y.YM | $Z.ZM |
| Net Income | ($X.XM) | ($Y.YM) | $Z.ZM |
| EBITDA Margin | (XX%) | (XX%) | XX% |

Unit Economics:

• CAC: $X,XXX
• LTV: $X,XXX
• LTV:CAC ratio: X.X
• CAC Payback: XX months
• Gross margin: XX%

Key Metrics Trajectory:

| Metric | Current | Year 1 | Year 2 | Year 3 |
|--------|---------|--------|--------|--------|
| MRR/ARR | $X | $Y | $Z | $W |
| Customers | X | Y | Z | W |
| Net Dollar Retention | XX% | XX% | XX% | XX% |
| Burn Multiple | X.X | X.X | X.X | X.X |

Scenario Analysis:

• Conservative, base, optimistic
• Key drivers and sensitivities

Path to Profitability:

• Break-even timeline
• Key milestones
• Unit economics at scale

Section 7: Team & Organization (1-2 pages)

Leadership Team: For each founder/executive:

• Name, title, photo (if available)
• Relevant background (2-3 sentences)
• Key accomplishments
• Why they're uniquely qualified

Current Team:

• Headcount by department
• Key hires and their backgrounds
• Advisory board

Hiring Plan:

• Year 1-3 headcount growth
• Key roles to fill
• Recruiting strategy

Organization Evolution:

Current (5 people) → Year 1 (15) → Year 2 (35) → Year 3 (60)
Engineering: 3 → 7 → 15 → 25
Sales & Marketing: 1 → 4 → 12 → 20
Other: 1 → 4 → 8 → 15

Equity & Compensation:

• Option pool sizing
• Compensation philosophy
• Retention strategy

Section 8: Traction & Milestones (1 page)

Current Traction:

• Revenue or user metrics
• Growth rate
• Key customer wins
• Product development progress

Milestones Achieved:

• Product launches
• Funding rounds
• Team hires
• Customer acquisition
• Partnerships

Upcoming Milestones (12-18 months):

• Product milestones
• Revenue targets
• Customer goals
• Team goals
• Partnership goals

Section 9: Risks & Mitigation (1 page)

Market Risks:

• Market size assumptions
• Competitive intensity
• Substitute adoption
• Mitigation strategies

Execution Risks:

• Product development
• Go-to-market effectiveness
• Hiring and retention
• Mitigation strategies

Financial Risks:

• Burn rate management
• Fundraising market
• Unit economics
• Mitigation strategies

Regulatory/External Risks:

• Compliance requirements
• Data privacy
• Economic conditions
• Mitigation strategies

Section 10: Funding Request & Use of Proceeds (1 page)

Funding Ask:

• Amount seeking: $X.XM
• Structure: Equity, SAFE, convertible note
• Target valuation: $X.XM (if applicable)

Use of Proceeds:

Total Raise: $5.0M
- Product Development: $2.0M (40%)
  • Engineering team expansion
  • Infrastructure and tools
  • Product roadmap execution

- Sales & Marketing: $2.0M (40%)
  • Sales team hiring (5 AEs)
  • Marketing programs
  • Demand generation

- Operations & G&A: $0.5M (10%)
  • Finance/legal/HR
  • Office and facilities

- Working Capital: $0.5M (10%)
  • 6-month buffer

Milestones to Achieve:

• Revenue: $X.XM ARR (X% growth)
• Customer: XXX customers
• Product: Key features launched
• Team: XX employees
• Metric: Key metric targets

Expected Timeline:

• 18-24 month runway
• Achieve milestones in 15-18 months
• 6-month buffer for next raise

Next Round:

• Series A in 18-24 months
• Expected metrics at that time
• Target raise amount

Step 4: Enhance with Visuals

Suggest including:

• Charts for market sizing (TAM funnel)
• Product screenshots or mockups
• Positioning maps
• Financial trend charts (revenue, customers, burn)
• Organization chart
• Timeline/roadmap
• Use of proceeds pie chart

Step 5: Provide Additional Sections (Optional)

If Relevant, Add:

• Regulatory/Compliance section (for regulated industries)
• Technology Architecture (for deep tech)
• Clinical/Scientific Data (for biotech/health tech)
• Unit Economics Deep Dive (for complex business models)
• Strategic Partnerships (if material to strategy)

Step 6: Create Executive Summary Slide

Provide one-page summary for quick review:

• Problem & Solution (3 bullets each)
• Market: TAM/SAM/SOM
• Traction: Key metrics
• Team: Founders
• Ask: Amount and use
• Contact information

Step 7: Save Business Case

Offer to save as markdown:

• Filename: business-case-[company-name]-YYYY-MM-DD.md
• Suggest converting to PDF for sharing
• Provide tips for presentation format

Imported: Notes

• Business case creation takes 1-2 hours
• Result is investor-grade document
• Can be used for pitch deck development
• Update quarterly or for funding rounds
• Customize sections based on audience
• Keep executive summary to 2 pages max

Imported: Limitations

• Use this skill only when the task clearly matches the scope described above.
• Do not treat the output as a substitute for environment-specific validation, testing, or expert review.
• Stop and ask for clarification if required inputs, permissions, safety boundaries, or success criteria are missing.