Video Outreach

Video-First Cold Outreach

Overview

This public intake copy packages packages/skills-catalog/skills/(gtm)/video-outreach from https://github.com/tech-leads-club/agent-skills into the native Omni Skills editorial shape without hiding its origin.

Use it when the operator needs the upstream workflow, support files, and repository context to stay intact while the public validator and private enhancer continue their normal downstream flow.

This intake keeps the copied upstream files intact and uses the external_source block in metadata.json plus ORIGIN.md as the provenance anchor for review.

Video-First Cold Outreach You are an expert in video-first sales outreach, AI video personalization at scale, async selling, and interactive demo-led prospecting. You help founders, sales teams, and GTM operators build systems that use personalized video to cut through inbox noise and drive pipeline.

Imported source sections that did not map cleanly to the public headings are still preserved below or in the support files. Notable imported sections: Before Starting, The "Made This For You" Framework, Personalized Video at Scale: The Tool Landscape, Interactive Demo Tools for Async Selling, Video in the Sales Sequence, Async Selling: Replacing Meetings with Video.

When to Use This Skill

Use this section as the trigger filter. It should make the activation boundary explicit before the operator loads files, runs commands, or opens a pull request.

• Use when the request clearly matches the imported source intent: When the user wants to build video-first cold outreach, create personalized video at scale, implement async selling, or use AI demo generation for prospecting. Also use when the user mentions 'video outreach,'....
• Use when the operator should preserve upstream workflow detail instead of rewriting the process from scratch.
• Use when provenance needs to stay visible in the answer, PR, or review packet.
• Use when copied upstream references, examples, or scripts materially improve the answer.
• Use when the workflow should remain reviewable in the public intake repo before the private enhancer takes over.

Operating Table

Workflow

This workflow is intentionally editorial and operational at the same time. It keeps the imported source useful to the operator while still satisfying the public intake standards that feed the downstream enhancer flow.

1. Confirm the user goal, the scope of the imported workflow, and whether this skill is still the right router for the task.
2. Read the overview and provenance files before loading any copied upstream support files.
3. Load only the references, examples, prompts, or scripts that materially change the outcome for the current request.
4. Execute the upstream workflow while keeping provenance and source boundaries explicit in the working notes.
5. Validate the result against the upstream expectations and the evidence you can point to in the copied files.
6. Escalate or hand off to a related skill when the work moves out of this imported workflow's center of gravity.
7. Before merge or closure, record what was used, what changed, and what the reviewer still needs to verify.

Imported Workflow Notes

Imported: Before Starting

Ask about:

1. Current outreach volume (videos per week/month)
2. Target buyer persona and deal size (SMB vs mid-market vs enterprise)
3. Existing tech stack (CRM, email sequencer, video tools)
4. Whether the team records video today or is starting from scratch
5. Primary goal: book meetings, accelerate deals, or replace live demos
6. Budget range for video tooling ($0-50/mo, $50-200/mo, $200-500/mo, $500+/mo)

Examples

Example 1: Ask for the upstream workflow directly

Use @video-outreach to handle <task>. Start from the copied upstream workflow, load only the files that change the outcome, and keep provenance visible in the answer.

Explanation: This is the safest starting point when the operator needs the imported workflow, but not the entire repository.

Example 2: Ask for a provenance-grounded review

Review @video-outreach against metadata.json and ORIGIN.md, then explain which copied upstream files you would load first and why.

Explanation: Use this before review or troubleshooting when you need a precise, auditable explanation of origin and file selection.

Example 3: Narrow the copied support files before execution

Use @video-outreach for <task>. Load only the copied references, examples, or scripts that change the outcome, and name the files explicitly before proceeding.

Explanation: This keeps the skill aligned with progressive disclosure instead of loading the whole copied package by default.

Example 4: Build a reviewer packet

Review @video-outreach using the copied upstream files plus provenance, then summarize any gaps before merge.

Explanation: This is useful when the PR is waiting for human review and you want a repeatable audit packet.

Imported Usage Notes

Imported: Examples

• User says: "Add video to our cold outreach" → Result: Agent asks volume and deal size, recommends tool tier (e.g. Sendspark or Tavus), outlines "Made This For You" flow (research → 30–60s video → CTA), and suggests where to place video in sequence (e.g. touch 2).
• User says: "We need personalized video at scale" → Result: Agent clarifies volume and language needs, suggests AI clone (Tavus/Potion) vs human (Sendspark), and provides checklist for script, thumbnail, and tracking.
• User says: "What’s the best video tool for our team?" → Result: Agent uses Quick Reference matrix (volume, use case, budget) to recommend one primary option and one fallback, with integration notes (sequencer, CRM).

Best Practices

Treat the generated public skill as a reviewable packaging layer around the upstream repository. The goal is to keep provenance explicit and load only the copied source material that materially improves execution.

• Keep the imported skill grounded in the upstream repository; do not invent steps that the source material cannot support.
• Prefer the smallest useful set of support files so the workflow stays auditable and fast to review.
• Keep provenance, source commit, and imported file paths visible in notes and PR descriptions.
• Point directly at the copied upstream files that justify the workflow instead of relying on generic review boilerplate.
• Treat generated examples as scaffolding; adapt them to the concrete task before execution.
• Route to a stronger native skill when architecture, debugging, design, or security concerns become dominant.

Troubleshooting

Problem: The operator skipped the imported context and answered too generically

Symptoms: The result ignores the upstream workflow in packages/skills-catalog/skills/(gtm)/video-outreach, fails to mention provenance, or does not use any copied source files at all. Solution: Re-open metadata.json, ORIGIN.md, and the most relevant copied upstream files. Check the external_source block first, then restate the provenance before continuing.

Problem: The imported workflow feels incomplete during review

Symptoms: Reviewers can see the generated SKILL.md, but they cannot quickly tell which references, examples, or scripts matter for the current task. Solution: Point at the exact copied references, examples, scripts, or assets that justify the path you took. If the gap is still real, record it in the PR instead of hiding it.

Problem: The task drifted into a different specialization

Symptoms: The imported skill starts in the right place, but the work turns into debugging, architecture, design, security, or release orchestration that a native skill handles better. Solution: Use the related skills section to hand off deliberately. Keep the imported provenance visible so the next skill inherits the right context instead of starting blind.

Imported Troubleshooting Notes

Imported: Troubleshooting

• Low open/watch rate on video → Cause: Generic subject line or thumbnail. Fix: Subject line should reference the prospect (name, company, or clear personalization); thumbnail should show face or clear value.
• Videos feel impersonal → Cause: Script is templated or too long. Fix: First 5 seconds must name the prospect or their company and state one specific reason; keep video under 60 seconds.
• Tool doesn’t integrate with our stack → Cause: Sequencer or CRM lacks embed/link support. Fix: Use tool’s share link + track clicks; or use Loom/manual upload and paste link in email/DM.

Related Skills

• @accessibility - Use when the work is better handled by that native specialization after this imported skill establishes context.
• @ai-cold-outreach - Use when the work is better handled by that native specialization after this imported skill establishes context.
• @ai-pricing - Use when the work is better handled by that native specialization after this imported skill establishes context.
• @ai-sdr - Use when the work is better handled by that native specialization after this imported skill establishes context.

Additional Resources

Use this support matrix and the linked files below as the operator packet for this imported skill. They should reflect real copied source material, not generic scaffolding.

Imported Reference Notes

Imported: Quick Reference

Imported: The "Made This For You" Framework

The highest-converting cold outreach pattern in 2025-2026 is not a pitch video. It is a sample deliverable recorded on video. You research the prospect, create something useful with AI, then walk them through it on camera.

The Four-Step Process

Step 1: Research the prospect (5-10 minutes)

• Pull their website, LinkedIn profile, product page, and recent posts
• Identify one specific, visible problem you can solve
• Note their tech stack, team size, recent hires, funding rounds
• Screenshot the reference material you will show on screen

Step 2: Create a sample deliverable using AI (10-15 minutes)

• Build a mockup, audit, teardown, or mini-demo relevant to their business
• Examples by role:
  • Marketing leader: Audit of their landing page with annotated suggestions
  • Sales leader: Rebuilt cold email sequence based on their current messaging
  • Engineering leader: Architecture diagram showing integration with their stack
  • CEO/Founder: Competitive positioning map with their company placed on it
• Use AI tools (Claude, ChatGPT, Midjourney, Figma AI) to produce the artifact fast
• The deliverable should be genuinely useful even if they never respond

Step 3: Record a 60-90 second walkthrough

• First 5 seconds: Say their name, their company, and one specific reference
• Next 15 seconds: Show the deliverable on screen and explain what you built
• Next 30-40 seconds: Walk through 2-3 key findings or recommendations
• Final 10 seconds: Soft CTA - "Happy to walk through the rest live if useful"
• Keep energy conversational, not performative
• Do NOT open with "Hey, hope you're doing well" or any generic filler

Step 4: Deliver via email + LinkedIn

• Email with video thumbnail/GIF (not an embedded player)
• Subject line references the deliverable: "[Name], built a [deliverable] for [Company]"
• LinkedIn message as a follow-up touch 24 hours later
• Track opens, clicks, and watch time to trigger follow-up

Scaling by Deal Size

+------------------+-------------------+---------------------+-------------------+
| Deal Size        | Research Depth    | Deliverable Type    | Video Length       |
+------------------+-------------------+---------------------+-------------------+
| SMB (<$10K ACV)  | 5 min             | Template/checklist  | 45-60 sec          |
| Mid-market       | 10-15 min         | Audit/teardown      | 60-90 sec          |
| ($10K-50K ACV)   |                   |                     |                    |
| Enterprise       | 20-30 min         | Custom analysis/    | 90-120 sec         |
| ($50K+ ACV)      |                   | POC mockup          |                    |
+------------------+-------------------+---------------------+-------------------+

At low volume (under 20/week), record each video individually. At higher volume:

1. Batch-record the "body" of similar videos for a persona segment
2. Use AI tools (Tavus, Sendspark) to personalize the first 5 seconds per prospect
3. Create reusable deliverable templates that only need 2-3 fields swapped per prospect
4. Build a library of common audit frameworks you can apply to any company

Imported: Personalized Video at Scale: The Tool Landscape

Platform Comparison

+-------------+------------------+------------------+------------------+-----------+
| Platform    | Personalization  | Best For         | Starting Price   | Volume    |
+-------------+------------------+------------------+------------------+-----------+
| Tavus       | AI digital twin  | Mass outreach,   | $39/mo starter   | 1000s/mo  |
|             | from 2-min       | API-driven        | $375/mo growth   |           |
|             | recording        | workflows         |                  |           |
+-------------+------------------+------------------+------------------+-----------+
| Sendspark   | Real human +     | High-value B2B,  | $39-49/user/mo   | 100s/mo   |
|             | AI voice clone,  | relationship-     |                  |           |
|             | dynamic BGs      | driven sales      |                  |           |
+-------------+------------------+------------------+------------------+-----------+
| HeyGen      | AI avatar,       | Volume outreach,  | Free tier,       | 1000s/mo  |
|             | 175+ languages,  | multilingual      | paid plans       |           |
|             | CRM sync         | campaigns         | scale up         |           |
+-------------+------------------+------------------+------------------+-----------+
| Potion      | AI face/voice    | Cold outreach     | AppSumo deals    | 1000s/mo  |
|             | clone, dynamic   | at scale, multi-  | available,       |           |
|             | backgrounds      | client agencies   | paid plans       |           |
+-------------+------------------+------------------+------------------+-----------+
| Loom        | Variables for    | Internal comms,   | $12.50/user/mo   | 10s-100s  |
|             | name/company,    | 1:1 prospecting,  | (Business)       | /mo       |
|             | screen + webcam  | post-demo recap   |                  |           |
+-------------+------------------+------------------+------------------+-----------+

Decision Framework

                         Need 500+ personalized videos/month?
                                    |
                          Yes ------+------ No
                          |                  |
                  Need real human            |
                  on camera?            Need real human
                  |          |          on camera?
                Yes         No          |          |
                |            |         Yes         No
            Tavus or     HeyGen       Sendspark    Loom
            Potion    (AI avatar)    (human +     (screen +
          (AI clone)               AI voice)      webcam)

Tavus

Record a 2-minute base video to create your "digital twin." API or dashboard generates personalized variants per prospect with AI lip-sync for name pronunciation, company references, and pain points. Each video looks and sounds like you recorded it individually. Supports 30+ languages and API-first architecture for CRM/sequencer integration. Free plan includes 5 stock replicas for testing.

Choose Tavus when: volume justifies automation (500+/month), you want YOUR face on camera, and you need API integration.

Sendspark

Record yourself once with a scripted template. AI voice cloning personalizes the first line per prospect. Dynamic backgrounds display the prospect's website or LinkedIn profile. Integrates with 50+ tools including Salesforce and HubSpot. Reports up to 12% reply rate, 7x click-throughs vs text, 2-3x engagement rates, and 3x email conversions.

Choose Sendspark when: deal size is $10K+ ACV, you want real human video with AI assistance, and volume is moderate (50-500/month).

HeyGen

Choose from stock avatars or create custom avatars from footage. Write a script, HeyGen generates a full video. Video Agent (launched 2025) creates complete videos from text prompts handling script, avatar, voice, and editing automatically. Supports 175+ languages with natural lip-sync. CRM sync enables bulk generation. Named #1 Fastest Growing Product of 2025 on G2, used by 100,000+ businesses.

Choose HeyGen when: you sell internationally, volume is high, you do not need your actual face, and speed matters more than perceived authenticity.

Potion (SendPotion)

Record one base video. AI learns your face, voice, and gestures, then generates hundreds of variants. Dynamic backgrounds show each prospect's LinkedIn, website, or company branding. AI greetings say each prospect's name naturally. Chrome extension for quick recording. 50+ CRM integrations. Reports up to 500% increase in response rates and 4x engagement.

Choose Potion when: running high-volume cold outreach (500+/week), managing multiple clients (agency model), or wanting AI cloning at a lower price point.

Loom

Screen + webcam recording with instant sharing. Variables feature swaps name/company without re-recording. AI editing removes filler words and silences. Video analytics sync with CRM. Auto CTA embeds for meeting booking. Intercom sales team reported 19% reply rate. Up to 300% increase in email CTR.

Choose Loom when: volume is under 50/month, you need screen recording for product walkthroughs, or budget is tight ($12.50/user/month).

Imported: Interactive Demo Tools for Async Selling

Interactive demos let prospects experience your product without a live call. Combined with video narration, they replace the traditional intro meeting.

Navattic vs Supademo

+------------------+----------------------------+----------------------------+
| Factor           | Navattic                   | Supademo                   |
+------------------+----------------------------+----------------------------+
| Primary use      | Sales pipeline generation  | Sales enablement +         |
|                  |                            | onboarding                 |
+------------------+----------------------------+----------------------------+
| Scale            | 40,000+ demos built in     | 100,000+ professionals     |
|                  | 2025 (35% YoY growth)      | (Turo, Beehiiv, Jotform)  |
+------------------+----------------------------+----------------------------+
| Top performance  | Top 1% demos: 71% CTR      | 50% faster content         |
|                  | Viewers 6x more likely     | creation, 20% engagement   |
|                  | to convert                 | lift                       |
+------------------+----------------------------+----------------------------+
| AI features      | Intent signals, prospect   | AI voiceover (ElevenLabs   |
|                  | scoring via Pocus/Madkudu  | + OpenAI), auto            |
|                  |                            | annotations, 15+ languages |
+------------------+----------------------------+----------------------------+
| Best audience    | Mid-market to enterprise   | SMB to mid-market          |
+------------------+----------------------------+----------------------------+
| Key insight      | Win rates up 20-30% when   | AI narration means no      |
|                  | demos in sales cycle.      | recording needed.          |
|                  | 65% ungated = 6% more      | Chrome extension capture   |
|                  | engagement                 | for fast demo creation     |
+------------------+----------------------------+----------------------------+

Imported: Video in the Sales Sequence

Different video types serve different purposes at each stage. Do not use the same format everywhere.

Sequence Architecture

Day 1:  Cold outreach video (personalized 60-90 sec)
        + Email with GIF thumbnail + LinkedIn connection request (no pitch)

Day 3:  Follow-up email (text only, reference the video)
        "Did you get a chance to watch the [deliverable] I built?"

Day 5:  LinkedIn voice note or short video reply
        Reference a specific post or content they shared

Day 8:  Interactive demo link
        "Recorded a 3-min walkthrough of how [Product] works for [their use case]"

Day 12: Value-add email (case study, data point, or insight) - no video, mix format

Day 15: Breakup video (30 sec)
        "Wanted to close the loop - if timing isn't right, no worries"

Video Types by Stage

Cold outreach (Day 1) - Webcam + screen share showing their website/profile. 60-90 sec. Name, company, specific reference in first 5 seconds. Soft CTA. Tool: Tavus/Sendspark/Potion for scale, Loom for 1:1.

Post-connection (Day 5) - Webcam only, casual. 30-45 sec. Reference their recent content. Question, not a pitch. Tool: Loom or native LinkedIn video.

Pre-demo async replacement (Day 8) - Interactive demo with AI narration or screen recording. 2-4 min. Use case framed for their industry/role. Tool: Navattic/Supademo or Loom.

Post-demo recap - Screen share of key slides/features discussed. 3-5 min. Reference specific questions from the call. Tool: Loom.

Proposal walkthrough - Screen share of proposal document. 3-5 min. Reference ROI calculations specific to their business. Direct CTA. Tool: Loom with CTA button.

Breakup (Day 15) - Webcam only. 20-30 sec. Light personalization. Low-effort by design.

Imported: Async Selling: Replacing Meetings with Video

Hybrid selling is the standard in 2026. Buyers choose how they engage. Replace low-value synchronous meetings with async video, keep live calls for real-time conversations.

Replace with async video: qualification conversations, product overviews, feature walkthroughs, post-demo recaps, proposal presentations, internal champion enablement.

Keep as live meetings: discovery calls requiring probing questions, negotiation, executive relationship building, complex technical deep dives, contract/legal review.

Async Demo Structure (3-Minute Format)

[0:00 - 0:15]  Personal greeting + why you are recording this for them
[0:15 - 0:45]  Problem statement framed around their specific situation
[0:45 - 2:00]  Product walkthrough: 2-3 features that solve their problem
[2:00 - 2:30]  Quick ROI proof point or customer reference
[2:30 - 2:45]  CTA: Calendar link to go deeper on the parts that matter
[2:45 - 3:00]  Sign-off

Watch Time as a Qualification Signal

+-------------------+--------------------+-----------------------------+
| Watch %           | Signal             | Follow-up Action            |
+-------------------+--------------------+-----------------------------+
| 0% (no open)      | Missed it or not   | Try different channel       |
|                   | interested         | (LinkedIn, phone)           |
+-------------------+--------------------+-----------------------------+
| 1-25%             | Mild curiosity     | Text follow-up with key     |
|                   |                    | takeaway from the video     |
+-------------------+--------------------+-----------------------------+
| 25-75%            | Engaged, did not   | Shorter follow-up video     |
|                   | finish             | covering what they missed   |
+-------------------+--------------------+-----------------------------+
| 75-100%           | High interest      | Call within 5 minutes if    |
|                   |                    | live; same-day email if not |
+-------------------+--------------------+-----------------------------+
| Re-watched or     | Very high intent   | Priority follow-up - they   |
| shared internally |                    | are building a case         |
+-------------------+--------------------+-----------------------------+

Critical timing rule: If a prospect watches 75%+ of your video, call them within 5 minutes. Response rates drop dramatically after the first hour.

Enabling Internal Champions

When your contact needs to sell internally:

1. Record a 2-minute executive summary they can forward to their boss
2. Create an interactive demo (Navattic/Supademo) their team can explore independently
3. Build a one-page ROI doc they can attach to budget requests
4. Frame everything around THEIR goals, not your product features

Imported: Conversion Benchmarks

Video vs Text Outreach

+-------------------------------+-------------------+-------------------+
| Metric                        | Text Email        | Video Email       |
+-------------------------------+-------------------+-------------------+
| Average open rate             | 25-30%            | 34.2% (+24-37%)   |
+-------------------------------+-------------------+-------------------+
| Click-through rate            | 2-3%              | Up to 300% higher |
+-------------------------------+-------------------+-------------------+
| Reply rate (cold)             | 1-5%              | 3-5x higher       |
+-------------------------------+-------------------+-------------------+
| Click-to-open (personalized)  | Baseline          | 16x higher        |
+-------------------------------+-------------------+-------------------+
| Time spent reading            | Baseline          | 2.1x longer       |
+-------------------------------+-------------------+-------------------+
| Proposal close rate           | Baseline          | 41% more closes   |
+-------------------------------+-------------------+-------------------+
| Sales cycle length            | Baseline          | 26% faster        |
+-------------------------------+-------------------+-------------------+

Email Thumbnail Best Practices

Video thumbnails and GIFs in email boost open rates by 6-8%:

• Animated GIF showing first 3 seconds (your face + their name)
• Play button overlay on thumbnail
• Link to landing page, not direct video file
• Text fallback: "Can't see the video? Click here to watch"
• 600px wide, 16:9 aspect ratio

Teams using video weekly report 11.2% CTR vs 6.4% for monthly use. Consistency compounds.

Imported: The Video Prospecting Tech Stack

Minimum Viable Stack (Under $100/month)

Recording:        Loom ($12.50/user/mo) or free screen recorder
Personalization:  Manual (record each video individually)
Delivery:         Email client + LinkedIn
Analytics:        Loom built-in analytics
CRM:              HubSpot free or Pipedrive starter

Growth Stack ($200-500/month)

Recording:        Sendspark ($39-49/user/mo) for AI-assisted personalization
Personalization:  AI voice cloning + dynamic backgrounds
Delivery:         Sales sequencer (Outreach, Apollo, Instantly)
Demos:            Supademo for interactive product demos
CRM:              HubSpot or Salesforce

Scale Stack ($500+/month)

Recording:        Tavus ($375/mo growth) for AI digital twin at volume
Personalization:  Full AI clone - face, voice, lip-sync per prospect
Delivery:         Outreach or Salesloft with API integration
Demos:            Navattic for enterprise-grade interactive demos
CRM:              Salesforce with lead scoring
Enrichment:       Clay or Apollo for prospect research automation

Imported: Recording Best Practices

The 60-Second Cold Video Formula

[0:00 - 0:05]  Hook: Their name + specific reference
               "Hey [Name], saw [Company] just [trigger event]"

[0:05 - 0:15]  Context: Why you are reaching out
               "We help [similar companies] solve [specific problem]"

[0:15 - 0:45]  Value: Show, do not tell
               Share your screen - show the deliverable, audit, or demo

[0:45 - 0:55]  Social proof: One sentence
               "[Similar company] saw [specific result] in [timeframe]"

[0:55 - 1:00]  CTA: Soft close
               "Worth a 15-minute chat? Link below"

Common Mistakes

1. Opening with filler - "Hey, hope you're having a great week" wastes your best seconds. Lead with their name and a trigger.
2. Making it about you - Start with their problem, not your company story.
3. Going too long - Cold videos over 90 seconds see dramatic drop-off.
4. Poor audio - Bad audio kills engagement faster than bad video. Use a decent mic.
5. No clear CTA - Every video needs exactly one next step.
6. Generic thumbnail - Show their name or company logo, not a static frame of you talking.
7. Embedding video directly - Email clients block embeds. Use a GIF thumbnail linking to a landing page.
8. Skipping follow-up - 48% of reps never send a second message. Build follow-up into the sequence.

Lighting and Framing

• Face the light source (window or ring light in front, not behind)
• Camera at eye level or slightly above
• Head and shoulders visible
• Clean background or subtle blur
• Look at the camera lens, not the screen, during key moments
• Test audio levels before the real take

Imported: Measuring Performance

Core Metrics

+---------------------------+------------------+----------------------------+
| Metric                    | Good Benchmark   | How to Improve             |
+---------------------------+------------------+----------------------------+
| Video play rate           | 30-40%           | Better thumbnails, subject |
|                           |                  | lines, send timing         |
+---------------------------+------------------+----------------------------+
| Average watch %           | 50-60%           | Shorter videos, stronger   |
|                           |                  | hooks, better pacing       |
+---------------------------+------------------+----------------------------+
| Reply rate (cold)         | 8-15%            | More personalization,      |
|                           |                  | better targeting           |
+---------------------------+------------------+----------------------------+
| Meeting book rate         | 3-8%             | Clearer CTAs, faster       |
|                           |                  | follow-up on watch events  |
+---------------------------+------------------+----------------------------+
| Videos to meeting ratio   | 15-25:1          | Focus on ICP fit, better   |
|                           |                  | deliverables               |
+---------------------------+------------------+----------------------------+

Attribution Funnel

Track the full path in your CRM: videos sent > videos opened (play rate) > watched past 50% > replies > meetings booked > opportunities created > revenue closed. The ratio of videos-sent to meetings-booked is your core efficiency metric.

Imported: Questions to Ask

1. What is your current cold outreach reply rate? (Sets the baseline to beat)
2. How many prospects do you contact per week? (Determines tool tier)
3. What does your prospect see in the first 5 seconds? (Tests personalization quality)
4. Are you comfortable with AI-generated video of your face? (Synthetic vs human)
5. Do you have a deliverable you can create for prospects? ("Made This For You" readiness)
6. How do you currently follow up on engagement signals? (Analytics workflow)
7. What is your average deal size? (ROI threshold for video investment)
8. Do you sell internationally or in English only? (Language requirements)
9. Can your sales sequencer embed video thumbnails? (Technical integration)
10. Who watches the videos internally at the prospect's company? (Multi-threading readiness)